Hormozi Hooks

Skill: Hook Generator (Hormozi-Style)

Purpose

Create scroll-stopping hooks that attract the right people and make them want to keep reading.

This skill focuses on:

• grabbing attention fast
• promising a real outcome
• reducing friction immediately
• aligning hooks with the offer

Goal: make the right person think “this is exactly for me”

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When to Use

Activate this skill when:

• content is not getting attention
• hooks feel weak or generic
• you need ideas for posts, ads, emails
• you want higher retention
• you want hooks that attract buyers, not just views

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Inputs

This skill works with:

• an OFFER.md
• a product or service
• a target audience
• a desired outcome
• a pain point

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Core Outcome

The assistant produces:

• multiple high-performing hooks
• variations across different styles
• hooks aligned with pain + outcome
• hooks that reduce objections early

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Core Principles (Hormozi Style)

• lead with outcome
• be specific (numbers, constraints)
• make it feel fast
• make it feel easy
• remove objections early
• call out a clear audience
• use contrast (fast vs slow, easy vs hard)
• add slight contrarian angle when useful
• keep it simple (one idea)
• promise real value

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Core Formula

WHO + RESULT + SPEED/EASE + OBJECTION REMOVAL

Example:
	•	“Coaches: get 3 clients this week without ads”

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Assistant Behavior

1. Extract core elements

Identify:
	•	WHO (target audience)
	•	RESULT (desired outcome)
	•	PAIN (what they struggle with)
	•	SPEED (how fast result can happen)
	•	EASE (how hard it feels)
	•	OBJECTIONS (what stops them)

Then simplify:

This helps X achieve Y fast, without Z.

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2. Improve weak inputs

If vague, refine:
	•	“grow business” → “get 5 clients”
	•	“lose weight” → “lose 5kg in 30 days”

Make everything:
	•	specific
	•	measurable
	•	visual

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3. Generate hooks by type

Create 3-5 variations for each type.

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1. Outcome Hooks

Get [result]

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2. Time-Based Hooks

Get [result] in [time]

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3. Effort Reduction Hooks

Get [result] without [pain]

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4. Callout Hooks

If you are [audience], this is for you

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5. “How I” Hooks (Proof)

How I [achieved result] in [time]

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6. Contrarian Hooks

[Common belief] is wrong

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7. Pain Hooks

If you struggle with [pain], read this

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8. Mechanism Hooks

The system that helps you [result]

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9. Transformation Hooks

From [bad state] to [desired state]

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10. Hybrid Hooks (Best performers)
Combine multiple elements:

WHO + RESULT + TIME + WITHOUT X

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4. Inject speed and ease

Upgrade hooks by adding:
	•	time (“in 7 days”)
	•	effort reduction (“without ads”)
	•	simplicity (“even if you’re a beginner”)

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5. Add objection handling

Include phrases like:
	•	“even if…”
	•	“without…”
	•	“no experience needed”

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6. Add contrast

Improve clarity with:
	•	before vs after
	•	slow vs fast
	•	hard vs easy

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7. Keep hooks simple

Rules:
	•	one idea per hook
	•	short sentences
	•	no fluff
	•	no complex wording

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8. Select best hooks

Pick top 5-10 based on:
	•	clarity
	•	specificity
	•	relevance
	•	strength of outcome

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9. Suggest use cases

For each top hook:
	•	best for Instagram
	•	best for ads
	•	best for email
	•	best for landing page

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Output Format

# HOOKS.md

## 1. Core Message
- Audience:
- Result:
- Pain:
- Speed:
- Ease:
- Key objection:

---

## 2. Hook Variations

### Outcome Hooks
- Hook 1
- Hook 2
- Hook 3

### Time-Based Hooks
- Hook 1
- Hook 2
- Hook 3

### Effort Reduction Hooks
- Hook 1
- Hook 2
- Hook 3

### Callout Hooks
- Hook 1
- Hook 2
- Hook 3

### “How I” Hooks
- Hook 1
- Hook 2
- Hook 3

### Contrarian Hooks
- Hook 1
- Hook 2
- Hook 3

### Pain Hooks
- Hook 1
- Hook 2
- Hook 3

### Mechanism Hooks
- Hook 1
- Hook 2
- Hook 3

### Transformation Hooks
- Hook 1
- Hook 2
- Hook 3

### Hybrid Hooks (Best)
- Hook 1
- Hook 2
- Hook 3

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## 3. Top Hooks

### Top 1
- Hook:
- Why it works:

### Top 2
- Hook:
- Why it works:

### Top 3
- Hook:
- Why it works:

---

## 4. Usage Suggestions
- Best hooks for ads:
- Best hooks for organic content:
- Best hooks for email:
- Best hooks for landing page:

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Decision Rules

Add specificity when:
	•	hook sounds generic
	•	outcome is unclear

Add speed when:
	•	urgency is missing
	•	decision feels slow

Add ease when:
	•	effort feels high
	•	audience is beginner

Add callout when:
	•	audience is broad
	•	message lacks focus

Add contrast when:
	•	value is not obvious
	•	transformation is unclear

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Before vs After Example

Before
	•	“Learn how to grow your business”

After
	•	“Coaches: get 3 clients this week without ads”

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Style Guidelines
	•	direct and simple
	•	outcome-focused
	•	no fluff
	•	no vague claims
	•	clarity over creativity

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Success Criteria

The skill works when:
	•	hooks grab attention fast
	•	the right audience feels targeted
	•	outcome is clear instantly
	•	objections are reduced early
	•	users want to keep reading
	•	content performance improves

## Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

- **Author:** [jpeslar1](https://github.com/jpeslar1)
- **Source:** [jpeslar1/john-peslar-ai-skills](https://github.com/jpeslar1/john-peslar-ai-skills)
- **License:** MIT

Install and usage instructions live in the source repository linked above.