Pm Competitive Landscape

Competitive Landscape (Framework: Market → Competitive Landscape)

Identify competitive and alternative offerings in the market, assess their strengths and weaknesses, and develop a strategy for winning. Frame the comparison universe correctly — customers don't just choose between named competitors; "do nothing", spreadsheets, and in-house builds are alternatives too. Analytical rule of thumb: know when to fight and when to run. See ../pm-copilot/references/framework.md.

The Solution Matrix

Plot your products and competitors' products on a 2×2:

• X-axis — Impact to Customer: Low → High
• Y-axis — Depth of Investment: Low → High

| Quadrant | Investment / Impact | Meaning | | :-- | :-- | :-- | | Utilities | Low investment / Low impact | Keep the lights on; don't over-invest. | | No Brainer | Low investment / High impact | Do these — best return. | | Strategic Vision | High investment / High impact | Big bets that need a business case. | | "Why?" | High investment / Low impact | Avoid — cost without customer value. |

Use the Solution Matrix to: assess incremental technology investment vs. relative market value with development; frame how the product improves operations when interviewing the market; position against the competition; price products; position a product portfolio; and determine sales-channel strategy.

Interview the user (batch questions)

1. What problem/segment are we competing in, and which personas decide?
2. Who are the direct competitors — and what are the alternatives (do nothing, in-house, adjacent tools)?
3. For each: strengths, weaknesses, pricing power, brand equity, and where they beat us?
4. Where do our offerings and theirs sit on customer impact vs. depth of investment?

Artifact templates

Competitive Landscape analysis

# Competitive Landscape — 

**Company:**   ·  **Feature / Product:** 
**Author:**   ·  **Date created:**   ·  **Version:** 1.0
**The comparison universe:** 

| Competitor / Alternative | Strengths | Weaknesses | Our winning strategy (fight or run) |
| :-- | :-- | :-- | :-- |
|  |  |  |  |

## Where we win

## Where we should not fight

## Evidence

Solution Matrix

# Solution Matrix — 

Axes: X = Impact to Customer (Low→High), Y = Depth of Investment (Low→High).

| | Low Impact | High Impact |
| :-- | :-- | :-- |
| **High Investment** | "Why?" —  | Strategic Vision —  |
| **Low Investment** | Utilities —  | No Brainer —  |

**Our products:** 
**Competitors' products:** 
**Read-out:** 

Deliver the artifact

Follow ../pm-copilot/references/artifact-output.md: ask Markdown or .docx, write the .md, convert to .docx on request via your environment's native document-creation capability. Then offer the next stage: sharpen pm-positioning against these competitors, or set investment direction in pm-product-strategy.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: julianoczkowski
• Source: julianoczkowski/product-manager
• License: MIT

Install and usage instructions live in the source repository linked above.