Influencer Marketing
When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.
Install
$ agentstack add skill-kostja94-marketing-skills-influencer-marketing ✓ scanned · ✓ verified, works with Claude Code, Cursor, and more.
Security review
✓ PassedNo issues found. Passed automated security review. · v0.1.0 How review works →
- ✓ Prompt-injection patterns
- ✓ Secret / credential exfiltration
- ✓ Dangerous shell & filesystem operations
- ✓ Untrusted network calls
- ✓ Known-malicious package signatures
What it can access
- ✓ Network access No
- ✓ Filesystem access No
- ✓ Shell / process execution No
- ✓ Environment & secrets No
- ✓ Dynamic code execution No
From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.
Verified badge
Passed review? Show it. Paste this badge into your README, it links to the public security report.
Links to your public security report.[](https://agentstack.voostack.com/security/report/skill-kostja94-marketing-skills-influencer-marketing) Reliability & compatibility
Declared compatibility
Compatibility is declared by the source manifest. End-to-end runtime verification is coming, see below.
We're building live execution health for every listing: tool-call success rate, median latency, uptime, and last-checked timestamps, measured, not self-reported. It isn't live yet, so we don't show numbers we can't stand behind.
How agent discovery & health will work →About
Channels: Influencer
Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and brand voice.
Identify:
- Goal: Brand awareness, trust, or direct conversion
- Platform: Instagram, TikTok, YouTube, LinkedIn
- Target: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)
Influencer vs. Affiliate vs. Creator
| Dimension | Influencer | Affiliate | Creator Program | |-----------|------------|-----------|-----------------| | Goal | Brand exposure, trust | Direct sales | Content co-creation | | Incentive | Paid, product exchange | Commission | Credits, free use | | Content | Influencer original | Links sufficient | Must use product | | Relationship | Short or long-term | Transactional | Long-term |
Influencer Types by Platform
| Platform | Best For | Audience | |----------|----------|----------| | Instagram | Visual, lifestyle | 25–34 | | TikTok | Viral, short-form | Under 24 | | YouTube | Reviews, tutorials | 18–24 | | LinkedIn | B2B, professional | Professionals |
Discovery & Screening
- Platform search: Search by brand/industry terms; check competitors
- Tools: Stormy.ai, Upfluence, Passionfroot
- Form: Application form on site for interested creators
Screening: Engagement rate > follower count; avoid fake followers; content style match.
Cooperation Models
| Model | Use | |-------|-----| | Product exchange | Low cost; testing; requires influencer interest | | Commission (affiliate) | Lower risk; CPS; hybrid with flat fee common | | Paid promotion | Direct payment; quick exposure | | Long-term partnership | Brand ambassador; sustained relationship |
Content Strategy
- Forms: Shoutout, review, favorites, tutorial, placement
- Creative freedom: Avoid overly scripted; authenticity drives trust
- Cross-platform: Repurpose for website, ads, email
- Publishing: Multiple drops; align with target market hours
Best Practices
- Payment: PayPal; prepay + final payment after publish
- Contract: Clear dates, review process, deliverables
- Content review: Brand guidance without over-control
- Disclosure: FTC/ASA compliant; disclose paid partnerships
Output Format
- Platform and tier selection
- Discovery approach
- Cooperation model
- Content brief
- Tracking plan
Related Skills
- affiliate-marketing: Influencers can be affiliates (hybrid model)
- creator-program: Long-term creator partnerships
- employee-generated-content: Internal employee content; influencer is external
- affiliate-page-generator: Commission structure if hybrid
Source & license
This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.
- Author: kostja94
- Source: kostja94/marketing-skills
- License: MIT
- Homepage: https://alignify.co/skills
Install and usage instructions live in the source repository linked above.
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Versions
- v0.1.0 Imported from the upstream source.