Copywriting Long Form Extended

copywriting-long-form-extended

Phase 4 variant — QUEST / PASTOR extended long-form drafter. Produces EN / international landing-page and story-driven sales copy for briefs where PASONA-family is not the best fit. Hands the draft envelope field to copywriting-voice-quadrant-stage.

Triggers

Run this skill when the brief targets any of:

• EN / international audience landing pages
• Coaching / consulting / expert-positioning sales pages
• Story-driven sales letters (shepherd-guide narrative)
• Education-first or guide-based positioning
• Content-marketing long-form with a soft sell at the end
• Any long-form brief where PASONA's problem-agitation arc feels culturally wrong for the audience

Source workflow: domain-teams/skills/copywriting-team/SKILL.md § Long-Form Extended (QUEST / PASTOR).

Route away when:

• Audience is JP-first with strong problem-agitation tolerance → copywriting-long-form-pasona
• Brief is headline / tagline only → copywriting-short-form
• Brief is EC product description → copywriting-mid-form
• Brief is opt-in / subscribe / download micro-conversion → copywriting-light-action

Input Envelope

Expects upstream envelope from copywriting-intake (or copywriting-ideation if Phase 2 ran, or copywriting-neta-injection in pre-draft mode):

{
  "phase": "phase-4-draft",
  "form": "long-form-extended",
  "brief": { "product": "...", "audience": "...", "schwartz_level": "...", "voice_reference": "...", "positioning": "expert | shepherd | ...", "language": "en | ja | ..." },
  "message_thesis": "...",
  "ideation_pool": ["... optional ..."],
  "neta_candidates": ["... optional pre-draft ..."]
}

Hard gate: copywriting-intake must have passed Intake Completeness. positioning and language fields drive the QUEST-vs-PASTOR decision — if absent, kick back to intake.

Preconditions

Formal schema used by using-copywriting-toolkit router for bounce-back routing. On violation, router emits the bounce-back envelope defined in ../../CLAUDE.md §Envelope Violation.

Required envelope fields (Level 1 — BLOCKED if missing)

| Field | Type | Source | Notes | |---|---|---|---| | phase | enum | intake / ideation / neta | one of phase-1-confirmed, phase-express-confirmed, phase-2-ideation-complete, phase-3-neta-baked | | form | string | intake | must equal long-form-extended | | brief.product | string | intake | non-empty | | brief.target_audience | string | intake | Schwartz-aware persona | | brief.schwartz_level | enum 1-5 | intake | | | brief.positioning | enum | intake | expert / shepherd / guide / educator — drives QUEST vs PASTOR | | brief.language | enum | intake | en / ja / zh-TW / etc. — EN default favours this skill over pasona | | message_thesis | string | intake | | | gate_verdict | enum | intake | PASS or PASS_WITH_NOTES |

Optional fields

| Field | Type | Notes | |---|---|---| | brief.voice_reference | string | Ogilvy / Schwartz / default | | ideation_pool.winners[] | array | seeds Stimulate (QUEST) or Story / Transformation (PASTOR) | | neta_candidates[] | array | if Phase 3 ran pre-draft |

Upstream bounce target on violation

copywriting-intake — missing Level 1. If form != "long-form-extended", bounce to using-copywriting-toolkit. If positioning and language are both absent, audience culture fit is unknowable — always bounce; do not guess.

Drafting Approach

The copywriter agent loads protocols/write-long-form-copy.md and standards/long-form-extended-frameworks.md. Standard encodes:

• QUEST — Michel Fortin 2005 (Qualify → Understand → Educate → Stimulate → Transition) + 5 stages + mountain-metaphor flow
• PASTOR — Ray Edwards 2016 (Problem / Person → Amplify / Aspiration → Story / Solution → Testimony / Transformation → Offer → Response) + 6 stages with multi-meaning dimensions + narrative requirement
• Extended routing matrix (education-first / expert positioning → QUEST; personal-story / shepherd-guide positioning → PASTOR)
• Selection criteria (extended) — length, audience, narrative-fit
• Cross-framework stage mapping with PASONA (for mixed-audience briefs)
• Ethics boundary (delegated to copywriting-ethics-check-stage)
• Anti-patterns (QUEST without qualifier → wasted education; PASTOR without transformation proof → hollow story)

Persuasion psychology layer (Cialdini 6 / Schwartz 5 / Kahneman System 1/2) lives in standards/persuasion-psychology-anchor.md. QUEST's Qualify stage maps onto Schwartz awareness-level filtering; PASTOR's Testimony / Transformation stage maps onto Cialdini's social-proof and liking principles.

Framework flow enforced by the protocol:

1. Framework selection — QUEST vs PASTOR — via long-form-extended-frameworks.md §Extended routing matrix
2. Seed integration — ideation pool candidates feed Stimulate (QUEST) or Story / Transformation (PASTOR)
3. Stage-by-stage draft
4. For QUEST: verify mountain-metaphor progression — no stage skipped. For PASTOR: narrative must be grounded in real testimony, not composite fiction (ethics boundary with FTC Endorsement Guides)

See standards/long-form-extended-frameworks.md for the full canon and protocols/write-long-form-copy.md for the drafting procedure. Do not inline their content here.

Inline Duplication Notice

standards/persuasion-psychology-anchor.md is a byte-identical copy of the source in domain-teams/skills/copywriting-team/standards/. Drift-sync across the 5 Phase-4 workflow skills is accepted cost — see copywriting-toolkit/CLAUDE.md § Inline-Duplication Drift Risk.

Note: this skill shares protocols/write-long-form-copy.md verbatim with copywriting-long-form-pasona. The protocol dispatches on framework_selected — each skill's own Type-A standard (pasona-canon vs extended-frameworks) carries the framework-specific stage definitions.

Output

The copywriter appends to envelope:

{
  "phase": "phase-4-draft",
  "form": "long-form-extended",
  "framework_selected": "quest | pastor",
  "draft": "",
  "next_stage": "copywriting-voice-quadrant-stage"
}

Downstream Gates

After this skill completes, orchestrator runs (in order):

| Phase | Skill | Gate level | |---|---|---| | 5 | copywriting-voice-quadrant-stage | copywriter | | 6 | copywriting-voice-tone-stage | copywriter | | 7 | copywriting-ethics-check-stage | MUST (evaluator-only) — FTC Endorsement Guides especially strict on PASTOR testimony | | 8 | copywriting-form-check-stage | MUST (evaluator-only) — QUEST 5-stage or PASTOR 6-stage adherence + length band match | | (SHOULD) | voice-consistency inside form-check-stage | SHOULD — long-form with multiple sections triggers this |

PASTOR briefs with composite / fictional testimony trigger an automatic NEEDS_REVISION verdict at ethics gate. Real transformation evidence is non-negotiable.

Next Stage

Hand off draft + full envelope to copywriting-voice-quadrant-stage. If user opted for post-draft neta overlay, copywriting-neta-injection runs first, then voice-positioning-stage.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: kouko
• Source: kouko/monkey-skills
• License: MIT

Install and usage instructions live in the source repository linked above.