Reddit Find

Phase 1: Define Search

1. Clarify the research goal with the user:

• What market/ICP are we researching?
• What specific questions do we want answered?
• Any known subreddits to prioritize?

1. Build search queries:

• Primary pain-point queries (e.g., "frustrated with [tool]", "looking for alternative to")
• Competitor-mention queries (e.g., "[competitor] review", "[competitor] vs")
• Buying-signal queries (e.g., "recommend a [category]", "just switched from")

Phase 2: Scan

1. Search Reddit via web search for each query
2. Scan post titles for signal density — skip low-quality threads
3. For high-signal posts, read the full thread
4. Extract:

• Direct quotes (prospect's exact words)
• Pain points (what hurts, what's broken)
• Current tools mentioned (what they use now)
• Buying triggers (what made them look for a solution)
• Objections (what held them back)

Phase 3: Output Brief

Write a structured research brief:

## Reddit Research: [Topic]

### Top Pain Points
1. [Pain] — "[exact quote]" (r/subreddit, upvotes)
2. ...

### Buyer Language
- Words they use: [list]
- Words they avoid: [list]

### Competitor Mentions
- [Competitor]: [sentiment summary]

### Buying Triggers
- [What makes them look for a solution]

### Content Angles
- [3-5 angles for outbound or content based on findings]

Quality Gates

• [ ] Minimum 5 direct quotes from real posts
• [ ] Pain points use prospect's language, not marketing speak
• [ ] Each finding links back to a specific subreddit/post
• [ ] Content angles are specific and actionable, not generic

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: LeadGrowGTM
• Source: LeadGrowGTM/claude-code-course
• License: MIT

Install and usage instructions live in the source repository linked above.