Fit Scorer

Fit Scorer

This skill helps you objectively evaluate how well an influencer matches your brand by scoring them across multiple dimensions. It transforms subjective "gut feel" into data-driven partnership decisions.

When to Use This Skill

• Prioritizing influencers from a discovery list
• Deciding between multiple candidates for a campaign
• Justifying influencer selection to stakeholders
• Creating consistent evaluation standards
• Comparing influencers across different niches or platforms
• Building long-term partner tiers

What This Skill Does

1. Multi-Dimensional Scoring: Evaluates across audience, content, brand, engagement
2. Weighted Analysis: Applies custom weights based on campaign priorities
3. Authenticity Check: Assesses follower quality and engagement authenticity
4. Risk Assessment: Identifies potential brand safety concerns
5. Comparative Ranking: Ranks multiple influencers against each other
6. ROI Prediction: Estimates potential performance and value

How to Use

Score a Single Influencer

Score @[handle] for [brand/campaign] and tell me if they're a good fit

Compare Multiple Influencers

Compare and rank these influencers for [campaign]:
- @influencer1
- @influencer2
- @influencer3

Custom Criteria

Score these influencers with emphasis on [engagement/audience match/content quality]:
[list of influencers]

Instructions

When a user requests influencer scoring:

1. Define Scoring Framework

```markdown ### Scoring Framework

Brand/Campaign: [name] Campaign Goal: [awareness/consideration/conversion] Target Audience: [description]

### Scoring Dimensions

| Dimension | Weight | Description | |-----------|--------|-------------| | Audience Match | [%] | How well their audience matches target | | Content Quality | [%] | Production value and consistency | | Brand Alignment | [%] | Values, aesthetic, messaging fit | | Engagement Quality | [%] | Authenticity and depth of engagement | | Partnership Potential | [%] | Professionalism, history, availability | | Total | 100% | |

Scoring Scale: 1-5 (1=Poor, 2=Below Average, 3=Average, 4=Good, 5=Excellent) ```

1. Score Audience Match

```markdown ## Audience Match Score

Influencer: @[handle]

### Target vs. Actual Comparison

| Attribute | Target | Influencer's Audience | Match | |-----------|--------|----------------------|-------| | Age | [target] | [actual] | ✅/⚠️/❌ | | Gender | [target] | [actual] | ✅/⚠️/❌ | | Location | [target] | [actual] | ✅/⚠️/❌ | | Interests | [target] | [actual] | ✅/⚠️/❌ | | Income/Purchasing | [target] | [actual] | ✅/⚠️/❌ |

### Audience Quality Assessment

| Metric | Value | Assessment | |--------|-------|------------| | Real follower % | [%] | [Good/Concerning] | | Active follower % | [%] | [Good/Concerning] | | Bot/spam % | [%] | [Good/Concerning] | | Audience growth | [trend] | [Organic/Suspicious] |

### Audience Match Score: [X/5]

Justification: [explanation]

Weighted Score: [X] × [weight%] = [weighted points] ```

1. Score Content Quality

```markdown ## Content Quality Score

Influencer: @[handle]

### Production Quality

| Factor | Rating | Notes | |--------|--------|-------| | Visual quality | [1-5] | [notes] | | Audio quality (if video) | [1-5] | [notes] | | Editing skill | [1-5] | [notes] | | Creativity | [1-5] | [notes] | | Consistency | [1-5] | [notes] |

### Content Analysis

Posting Frequency: [X posts/week] Content Mix: [types and %] Caption Quality: [assessment] Hashtag Strategy: [assessment]

### Best Content Examples

1. [Content 1]: [why it's good]
2. [Content 2]: [why it's good]

### Content Concerns

• [Concern 1 if any]
• [Concern 2 if any]

### Content Quality Score: [X/5]

Justification: [explanation]

Weighted Score: [X] × [weight%] = [weighted points] ```

1. Score Brand Alignment

```markdown ## Brand Alignment Score

Influencer: @[handle]

### Value Alignment

| Brand Value | Influencer Alignment | Evidence | |-------------|---------------------|----------| | [Value 1] | ✅/⚠️/❌ | [example from content] | | [Value 2] | ✅/⚠️/❌ | [example from content] | | [Value 3] | ✅/⚠️/❌ | [example from content] |

### Aesthetic Alignment

| Element | Brand Style | Influencer Style | Match | |---------|-------------|------------------|-------| | Colors | [brand] | [influencer] | [%] | | Tone | [brand] | [influencer] | [%] | | Visual style | [brand] | [influencer] | [%] |

### Messaging Fit

• Voice compatibility: [assessment]
• Topic relevance: [assessment]
• Audience overlap: [assessment]

### Brand Safety Check

| Risk Category | Assessment | Notes | |---------------|------------|-------| | Political content | [Low/Medium/High] | [notes] | | Controversial opinions | [Low/Medium/High] | [notes] | | Competitor mentions | [Low/Medium/High] | [notes] | | Adult content | [Low/Medium/High] | [notes] | | Legal/regulatory | [Low/Medium/High] | [notes] |

Overall Brand Safety: [Safe/Proceed with caution/Risk]

### Brand Alignment Score: [X/5]

Justification: [explanation]

Weighted Score: [X] × [weight%] = [weighted points] ```

1. Score Engagement Quality

```markdown ## Engagement Quality Score

Influencer: @[handle]

### Engagement Metrics

| Platform | Followers | Eng. Rate | Industry Avg | vs. Avg | |----------|-----------|-----------|--------------|---------| | [Platform 1] | [count] | [%] | [%] | [+/-] | | [Platform 2] | [count] | [%] | [%] | [+/-] |

### Engagement Authenticity

| Indicator | Assessment | Evidence | |-----------|------------|----------| | Comment quality | [1-5] | [sample comments] | | Comment diversity | [1-5] | [unique commenters] | | Like/comment ratio | [ratio] | [normal/abnormal] | | Engagement timing | [pattern] | [organic/suspicious] | | Follower engagement % | [%] | [good/poor] |

### Engagement Pods/Buying Signs

• [ ] Sudden follower spikes
• [ ] Engagement from unrelated accounts
• [ ] Generic/emoji-only comments
• [ ] Inconsistent engagement patterns
• [ ] Follower/following ratio red flags

Authenticity Assessment: [Authentic/Some concerns/Suspicious]

### Response & Interaction

• Responds to comments: [Yes/Sometimes/Rarely]
• Community building: [Strong/Average/Weak]
• Two-way engagement: [assessment]

### Engagement Quality Score: [X/5]

Justification: [explanation]

Weighted Score: [X] × [weight%] = [weighted points] ```

1. Score Partnership Potential

```markdown ## Partnership Potential Score

Influencer: @[handle]

### Partnership History

| Brand | Recency | Content Quality | Disclosure | Notes | |-------|---------|-----------------|------------|-------| | [Brand 1] | [date] | [rating] | [✅/❌] | [notes] | | [Brand 2] | [date] | [rating] | [✅/❌] | [notes] |

Observations:

• Partnership frequency: [X per month]
• Brand category mix: [categories]
• Competitor partnerships: [details]

### Professionalism Indicators

| Factor | Assessment | Evidence | |--------|------------|----------| | Contact availability | [Easy/Moderate/Difficult] | [contact info] | | Response reputation | [Responsive/Mixed/Unresponsive] | [if known] | | Content delivery | [On time/Variable/Problematic] | [if known] | | Creative quality in ads | [Strong/Average/Weak] | [examples] | | Disclosure compliance | [Always/Usually/Sometimes] | [examples] |

### Exclusivity & Availability

• Category exclusivity: [Yes/No - details]
• Competitor restrictions: [details]
• Upcoming availability: [if known]

### Estimated Value

| Metric | Estimate | Notes | |--------|----------|-------| | Estimated rate | [range] | Based on [followers/engagement] | | CPM estimate | [$X] | Industry average: [$X] | | Value assessment | [Good/Fair/Premium] | |

### Partnership Potential Score: [X/5]

Justification: [explanation]

Weighted Score: [X] × [weight%] = [weighted points] ```

1. Calculate Final Score

```markdown ## Final Fit Score

Influencer: @[handle]

### Score Summary

| Dimension | Raw Score | Weight | Weighted Score | |-----------|-----------|--------|----------------| | Audience Match | [X/5] | [%] | [points] | | Content Quality | [X/5] | [%] | [points] | | Brand Alignment | [X/5] | [%] | [points] | | Engagement Quality | [X/5] | [%] | [points] | | Partnership Potential | [X/5] | [%] | [points] | | Total | | 100% | [X/5.00] |

### Score Interpretation

| Score Range | Rating | Recommendation | |-------------|--------|----------------| | 4.5-5.0 | Excellent | Priority partner | | 4.0-4.4 | Very Good | Strong candidate | | 3.5-3.9 | Good | Worth pursuing | | 3.0-3.4 | Average | Consider with caveats | | 2.5-2.9 | Below Average | Proceed with caution | | <2.5 | Poor | Not recommended |

### Final Rating: [X/5] - [Rating]

### Recommendation

Verdict: [Highly Recommended / Recommended / Consider / Pass]

Key Strengths:

1. [Strength 1]
2. [Strength 2]
3. [Strength 3]

Key Concerns:

1. [Concern 1]
2. [Concern 2]

Best Use Case: [what type of campaign/content]

Expected Performance:

• Estimated reach: [X]
• Estimated engagement: [X]
• Cost estimate: [$X]
• Projected CPE: [$X]

```

1. For Multiple Influencers - Comparison

```markdown # Influencer Comparison Report

Campaign: [name] Date: [date] Influencers Evaluated: [count]

## Ranking Summary

| Rank | Influencer | Platform | Followers | Final Score | Rating | |------|------------|----------|-----------|-------------|--------| | 1 | @[handle] | [platform] | [count] | [X/5] | ⭐⭐⭐⭐⭐ | | 2 | @[handle] | [platform] | [count] | [X/5] | ⭐⭐⭐⭐ | | 3 | @[handle] | [platform] | [count] | [X/5] | ⭐⭐⭐⭐ |

## Detailed Comparison

| Dimension | @[handle1] | @[handle2] | @[handle3] | |-----------|------------|------------|------------| | Audience Match | [X/5] | [X/5] | [X/5] | | Content Quality | [X/5] | [X/5] | [X/5] | | Brand Alignment | [X/5] | [X/5] | [X/5] | | Engagement Quality | [X/5] | [X/5] | [X/5] | | Partnership Potential | [X/5] | [X/5] | [X/5] | | Final Score | [X/5] | [X/5] | [X/5] |

## Visual Comparison

`` Audience Match |████████░░| |██████░░░░| |████████░░| Content Quality |██████░░░░| |████████░░| |██████░░░░| Brand Alignment |████████░░| |██████░░░░| |████████░░| Engagement |██████░░░░| |████████░░| |████████░░| Partnership |████████░░| |██████░░░░| |██████░░░░| @handle1 @handle2 @handle3 ``

## Recommendation

For this campaign, prioritize:

1. @[handle] - [reason]
2. @[handle] - [reason]

Consider combining:

• [Influencer A] for [purpose] + [Influencer B] for [purpose]

Pass on:

• @[handle]: [reason]

```

Example

User: "Compare these 3 influencers for our sustainable fashion brand: @ecofashionista, @greenwardrobe, @sustainablesarah"

Output: [Detailed comparison with scores, leading to clear recommendations with @sustainablesarah ranked #1 due to highest audience match and engagement authenticity]

Custom Weighting

Adjust weights based on campaign goals:

| Campaign Goal | Audience | Content | Brand | Engagement | Partnership | |---------------|----------|---------|-------|------------|-------------| | Awareness | 30% | 25% | 15% | 20% | 10% | | Engagement | 20% | 20% | 15% | 35% | 10% | | Conversion | 35% | 15% | 20% | 20% | 10% | | Brand Building | 20% | 25% | 30% | 15% | 10% | | Long-term | 25% | 20% | 25% | 15% | 15% |

Tips for Success

1. Be consistent - Use same criteria for all influencers
2. Gather data - More data = more accurate scores
3. Consider context - Scores are relative to campaign needs
4. Update regularly - Influencer quality changes over time
5. Trust but verify - Spot-check high scores before outreach

Related Skills

• [influencer-discovery](../influencer-discovery/) - Find influencers to score
• [competitor-tracker](../competitor-tracker/) - Benchmark against competitor partners
• [audience-analyzer](../../insight/audience-analyzer/) - Define target audience
• [outreach-manager](../../activate/outreach-manager/) - Contact top-scored influencers

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: lemonhall
• Source: lemonhall/influencer-marketing-claude-skills
• License: Apache-2.0

Install and usage instructions live in the source repository linked above.