Seo Gsc Opportunities

GSC Opportunities — High-Impression Low-CTR Finder

@skills/seo/references/mcp-degradation.md @skills/seo/references/gsc-api-reference.md

Finds keywords with significant impressions but low click-through rates — indicating ranking positions where optimization can quickly increase organic traffic without new content creation.

MCP Check

Before calling any GSC tool, verify the MCP is connected:

1. Use ToolSearch with query +google-search-console
2. If tools returned — note the actual tool name prefix, proceed to Inputs
3. If no tools returned — display the GSC MCP error template from

references/mcp-degradation.md and stop:

## Google Search Console MCP Not Available

The `/seo gsc opportunities` command requires the GSC MCP, which is not currently connected.

**What you can do:**
- Use `/seo technical ` for crawlability and indexability analysis (no live data)
- Use `/seo audit ` for a full static SEO audit

**To connect GSC MCP:**
- Install and configure a Google Search Console MCP server (see README for setup)
- Add it to ~/.claude/mcp.json at user scope (NOT project scope)
- Verify GSC property access before running commands (domain vs URL prefix format)
- See references/gsc-api-reference.md for property format details

Inputs

• site: The GSC property URL. Accept both formats:
• Domain property: sc-domain:example.com
• URL prefix: https://example.com or https://www.example.com
• If user provides a bare domain (no prefix), call list_sites to identify

the correct property format registered in GSC.

Date Calculation

Use Bash to calculate dates (GSC has ~3 day delay):

endDate=$(date -v-3d +%Y-%m-%d)
startDate=$(date -v-31d +%Y-%m-%d)
echo "endDate: $endDate | startDate: $startDate"

Execution

Step 1 — Find keyword opportunities: Call find_keyword_opportunities with:

• siteUrl: the site property
• startDate: calculated startDate
• endDate: calculated endDate
• minImpressions: 100 (keywords need at least 100 impressions to matter)
• maxCtr: 0.05 (5% CTR threshold — keywords below this are underperforming)
• maxPosition: 20 (only keywords ranking in top 20 positions)

Post-processing: Sort results by impressions descending (highest opportunity volume first).

For each keyword, add a "Potential" action recommendation:

• Position 1-3 and CTR = 100, CTR =100 impressions and <5% CTR in top 20 positions for this period."

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: lionkiii
• Source: lionkiii/claude-seo-skills
• License: MIT

Install and usage instructions live in the source repository linked above.