SKILL verified MIT Self-run

Icp Persona

Name: Icp Persona
Availability: InStock
Author: m-binimran

skill-m-binimran-marketing-pack-icp-persona · by m-binimran

Build an Ideal Customer Profile and buyer persona - who they are, their pains, goals, objections, and where they pay attention. Use before campaigns, copy, or targeting decisions.

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Install

$ agentstack add skill-m-binimran-marketing-pack-icp-persona

✓ scanned · ✓ verified — works with Claude Code, Cursor, and more.

Security review

✓ Passed

No issues found. Passed automated security review. · v0.1.0 How review works →

✓ Prompt-injection patterns
✓ Secret / credential exfiltration
✓ Dangerous shell & filesystem operations
✓ Untrusted network calls
✓ Known-malicious package signatures

What it can access

✓ Network access No
✓ Filesystem access No
✓ Shell / process execution No
✓ Environment & secrets No
✓ Dynamic code execution No

From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.

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About

icp-persona

You can't write persuasively for "everyone." Define the one person you're talking to.

ICP (account-level, esp. B2B)

Firmographics: industry, size, geography, tech/stage; triggers that make them a fit; disqualifiers.

Persona (person-level)

Role & context: title, what they own, how they're measured.
Pains & goals: the problem in their words; the outcome they want.
Objections & fears: why they hesitate; what could go wrong for them.
Buying journey: how they discover, evaluate, and decide; who else is involved.
Attention: channels, content, communities, and language they actually use.

Output

A one-page ICP + persona: fit criteria, pains/goals, objections, journey, channels, and "voice of customer"

phrases to reuse in copy.

Guardrails

Ground it in real research/data where possible; mark assumptions [verify] (truth-telling).
Use the customer's language, not internal jargon. One persona per asset.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

Author: m-binimran
Source: m-binimran/marketing-pack
License: MIT

Install and usage instructions live in the source repository linked above.

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Versions

v0.1.0 Imported from the upstream source.