Content Moat Planner
Build durable topical clusters based on authority and product fit. Use when Codex needs to plan a content strategy that creates defensible competitive advantages through comprehensive topic coverage.
Install
$ agentstack add skill-marketingskills-seo-content-moat-planner ✓ scanned · ✓ verified — works with Claude Code, Cursor, and more.
Security review
✓ PassedNo issues found. Passed automated security review. · v0.1.0 How review works →
- ✓ Prompt-injection patterns
- ✓ Secret / credential exfiltration
- ✓ Dangerous shell & filesystem operations
- ✓ Untrusted network calls
- ✓ Known-malicious package signatures
What it can access
- ✓ Network access No
- ✓ Filesystem access No
- ✓ Shell / process execution No
- ✓ Environment & secrets No
- ✓ Dynamic code execution No
From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.
About
Content Moat Planner
Overview
Design a topical cluster strategy that builds a defensible content moat. Instead of chasing individual keywords, plan comprehensive topic hubs that establish authority depth, interlink tightly, and out-resource competitors on high-value topics.
Inputs
- Site's current topical map or content inventory
- Competitor topical coverage analysis
- Product/service categories and conversion paths
Workflow
- Identify the site's core topics where it has or can build unique authority.
- Map each topic to a conversion path or business goal.
- Analyze competitor coverage for each topic: depth, breadth, freshness.
- Design the cluster architecture:
- Pillar page: comprehensive topic overview
- Cluster pages: specific subtopics, questions, angles
- Support content: data, tools, comparisons
- Plan internal link structure within each cluster.
- Estimate the content investment per cluster.
- Prioritize clusters by: authority potential, search demand, conversion proximity.
Output
Content moat plan with cluster architecture, pillar/cluster assignments, internal link map, and investment estimate.
Source & license
This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.
- Author: marketingskills
- Source: marketingskills/seo
- License: MIT
- Homepage: https://marketingskills.net
Install and usage instructions live in the source repository linked above.
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Versions
- v0.1.0 Imported from the upstream source.