Woo Customer Acquisition Trend

woo-customer-acquisition-trend

Purpose

Track the rate of new customer account registrations over time and compute what percentage of new registrations convert to a first completed order. Identifies growth trends and registration-to-purchase drop-off. Read-only.

Prerequisites

• WooCommerce store with REST API enabled
• Consumer Key with Read scope
• Minimum WooCommerce version: 3.5.0

Parameters

| Parameter | Type | Required | Default | Description | |-----------|------|----------|---------|-------------| | store_url | string | yes | — | Base URL of the WooCommerce store | | consumer_key | string | yes | — | WooCommerce REST API consumer key (ck_...) | | consumer_secret | string | yes | — | WooCommerce REST API consumer secret (cs_...) | | dry_run | bool | no | false | No effect — read-only skill | | format | string | no | human | Output format: human or json | | date_after | string | yes | — | Start date (YYYY-MM-DD) | | date_before | string | yes | — | End date (YYYY-MM-DD) | | group_by | string | no | month | Granularity: week or month |

Authentication

WooCommerce uses OAuth 1.0a for HTTP and Basic Auth over HTTPS.

For HTTPS stores (recommended):

Authorization: Basic base64(consumer_key:consumer_secret)

For HTTP stores (development only): Use OAuth 1.0a — include oauthconsumerkey, oauthnonce, oauthsignature, oauthsignaturemethod=HMAC-SHA1, oauthtimestamp, oauthversion=1.0

Never log or output consumerkey or consumersecret values.

See docs/AUTHENTICATION.md for full setup instructions.

Safety

Read-only skill — no mutations are executed. Safe to run at any time.

Workflow Steps

Step 1 — Fetch new customers in range

GET /wp-json/wc/v3/customers
  ?role=customer&orderby=registered_date&order=asc&after=&before=&per_page=100&page=1

Extract: id, date_created, orders_count.

Step 2 — Group registrations by period

Group customer date_created by group_by period (month or week). Count registrations per period.

Step 3 — Compute first-order conversion

For each registered customer: if orders_count >= 1, they converted. Sum converters per registration period.

conversion_rate = converters / registrations * 100

Step 4 — Export trend series

API Endpoints Used

GET  /wp-json/wc/v3/customers   — new registrations with orders_count
GET  /wp-json/wc/v3/orders      — first-order dates for timing analysis

Pagination Strategy

WooCommerce REST API uses page/per_page pagination (not cursor-based).

Standard pattern:

page = 1
while True:
  response = GET /endpoint?per_page=100&page=page
  process(response)
  if len(response)                       ║
║  TIME:                     ║
║  MODE:  READ-ONLY                        ║
╚══════════════════════════════════════════╝

PER-OPERATION (emit after each API call batch):

[N/TOTAL]   →  records | params: =

COMPLETION (human format):

╔══════════════════════════════════════════╗
║  COMPLETE: woo-customer-acquisition-trend║
║  RECORDS PROCESSED:                   ║
║  OUTPUT:                       ║
╚══════════════════════════════════════════╝

COMPLETION (json format):

{
  "skill": "woo-customer-acquisition-trend",
  "store": "",
  "completed_at": "",
  "records_processed": ,
  "output_file": "",
  "dry_run": false
}

Output Format

CSV filename: woo-customer-acquisition-trend__.csv Columns: period, new_registrations, first_order_converters, conversion_rate_pct, non_converters

Error Handling

| Error | Cause | Resolution | |-------|-------|------------| | 401 Unauthorized | Invalid credentials | Verify consumerkey and consumersecret | | 403 Forbidden | Key lacks Read scope | Regenerate with Read scope | | 429 Too Many Requests | Rate limit | Wait 2 seconds and retry |

Best Practices

• Guest checkout orders are not included in customer registrations — this metric reflects registered account holders only.
• Sudden drops in conversion rate often correlate with checkout friction changes — compare with woo-conversion-funnel-report for the same period.
• Pair with woo-customer-cohort-analysis to track long-term retention of each acquisition cohort.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: navarroido
• Source: navarroido/Woocommerce-skill
• License: MIT

Install and usage instructions live in the source repository linked above.