Ecom Listing Copywriter

Product Listing Copywriter — E-Commerce Product Detail Page Knowledge Base

Helps users write professional e-commerce product listing copy covering four core modules — title, key selling points, specifications, and FAQ — tailored to the style guidelines of Taobao, JD.com, and Amazon.

Quick Start

The user only needs to provide:

1. Product Information: Category, brand, model, core specs
2. Target Platform: Taobao / JD.com / Amazon (or generate for multiple platforms at once)
3. Target Audience: Gender, age range, usage scenarios
4. Language: Chinese / English / Bilingual
5. Differentiators: Core advantages over competitors (optional — user-supplied or extracted from the provided information)

Example: > "Write product listing copy for a wireless noise-cancelling headphone. Brand is SoundMax, model Pro X3, key features are noise cancellation and long battery life. I need both a Taobao and an Amazon version."

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1. Platform Style Comparison Matrix

1.1 Core Rules Across Three Major Platforms

| Dimension | Taobao/Tmall | JD.com | Amazon | |-----------|-------------|--------|--------| | Title Length | ≤60 characters (mobile: prioritize keywords in first 30) | ≤75 characters (recommended ≤45) | ≤200 characters (recommended ≤80 for front-end display) | | Title Style | Keyword stacking + marketing terms, trending keywords first | Brand + Category + Core Specs + Scenario, clear structure | Brand + Core Feature + Product Type + Key Spec, no promotional terms | | Selling Point Format | Hero image text + long-form detail page | Product intro + structured spec table | Bullet Points (5 items, each ≤500 characters) | | Selling Point Tone | Emotional, evocative, scenario-driven ("Save your commute") | Rational, spec-driven, authority-backed ("XX Certified") | Feature-Benefit structure, concise and professional | | FAQ | "Ask Everyone" section / bottom of detail page | Product Q&A section | Product Q&A Section | | Spec Table | Free-form, often embedded as images in the detail page | Structured spec table (platform template) | Product Information structured fields | | Prohibited Words | Superlatives like "best," "first," "absolute" (Advertising Law) | Same as Taobao + false advertising terms | "best seller," "#1," "guaranteed," and other exaggerated claims | | SEO Focus | Trending keywords, long-tail terms, attribute terms | Category terms, brand terms, function terms | Backend Search Terms field + title keywords |

1.2 Prohibited Words Quick Reference

China Platform Common Prohibited Words (Advertising Law violations):

• Superlatives: best, first, top-tier, ultimate, absolute, only, first-ever, unprecedented
• False Promises: permanent, all-purpose, 100%, zero risk, no side effects
• False Authority: national-level, specially supplied, exclusively provided (without genuine credentials)
• Bait Terms: flash sale, clearance (when no actual promotion is running)

Amazon Prohibited Words:

• Price/Promotion: cheap, affordable, discount, on sale, free shipping
• Exaggeration: best, #1, top rated, guaranteed, miracle
• Time-Sensitive: new, latest (invalid after product updates)
• Seller Opinions: amazing quality, perfect product
• Competitor Mentions: better than [Brand X] (prohibited in titles/bullets)

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2. Title Writing Formulas

2.1 Taobao Title Formula

[Brand] + [Core Category Keyword] + [Key Selling Points ×2] + [Usage Scenario/Audience] + [Modifiers/Trending Keywords]

Writing Rules:

• Place core search keywords in the first 30 characters (mobile truncation point)
• Separate keyword groups with spaces (the system auto-segments)
• No punctuation; avoid filler words like "的" or "了"
• Season/scenario/audience keywords improve targeted traffic

Example:

SoundMax Pro X3 无线蓝牙耳机 主动降噪 50小时续航 头戴式 通勤办公 高音质HIFI

2.2 JD.com Title Formula

[Brand] + [Category] + [Model] + [Core Specs ×2-3] + [Usage Scenario] + [Bonus/Service (if any)]

Writing Rules:

• Brand and category must appear in the first 15 characters
• Separate semantic units with spaces
• Use specific values ("50-hour battery" is better than "ultra-long battery")
• May include service commitments ("JD Self-Operated," "Trade-In Available")

Example:

SoundMax Pro X3 无线蓝牙耳机 主动降噪45dB 50小时续航 头戴式HIFI音质 通勤办公 京东自营

2.3 Amazon Title Formula

[Brand] + [Model] + [Product Type] + [Key Feature 1] + [Key Feature 2] + [Size/Color/Variant]

Writing Rules:

• Capitalize the first letter of each word (Title Case), except prepositions/articles
• No special symbols (™ and ® are allowed); no ALL CAPS
• Brand name must appear first
• No promotional info, pricing, or subjective opinions

Example:

SoundMax Pro X3 Wireless Over-Ear Headphones, Active Noise Cancelling 45dB, 50-Hour Battery Life, Hi-Fi Sound, Foldable Design for Commute and Office

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3. Selling Points Writing Framework

3.1 Selling Point Methodology (FAB + SPIN)

Each selling point follows a Feature → Advantage → Benefit structure:

| Layer | Definition | Example | |-------|-----------|---------| | Feature | What the product has | 45dB Active Noise Cancellation | | Advantage | How it's better than alternatives | Industry-leading noise reduction depth, 10dB above competitors in the same price range | | Benefit | What value it brings to the user | Enjoy pure music on the subway or airplane — stay focused without distractions |

Selling Point Priority Order:

1. Core differentiators (features competitors lack or where you clearly lead)
2. Features addressing high-frequency user pain points
3. Quality/safety/certification endorsements
4. Extended usage scenarios
5. Added value (free gifts, after-sales service, warranties)

3.2 Taobao Selling Point Style

Style: Scenario-driven, emotional, conversational, with short sentences and contrasts.

🎵 降噪实力派 | 45dB深度降噪
地铁轰鸣？飞机引擎？统统消失。
搭载旗舰级ANC芯片，降噪深度达45dB，
让你随时随地沉浸在自己的音乐世界。

🔋 超长续航不焦虑 | 50小时畅听
一周只充一次电。
满电50小时连续播放，通勤党再也不用天天找充电线。
快充10分钟 = 听歌3小时，应急超给力。

3.3 JD.com Selling Point Style

Style: Spec-driven, technical, authoritative, with references to certifications and test data.

【45dB 主动降噪】采用自研 ANC 3.0 降噪算法，搭配双馈式麦克风阵列，
实现 45dB 降噪深度。经 SGS 实验室测试认证，有效消减地铁、飞机引擎等
中低频噪音，打造沉浸式聆听环境。

【50 小时超长续航】内置 800mAh 大容量锂电池，满电续航 50 小时
（降噪开启时 35 小时）。支持 Type-C 快充，10 分钟充电可播放 3 小时。

3.4 Amazon Bullet Points Style

Style: Feature-Benefit parallel structure, bold keyword opener, 1–2 sentences per bullet.

• INDUSTRY-LEADING NOISE CANCELLATION — Advanced ANC 3.0 technology 
  with dual-feed microphones delivers 45dB noise reduction, effectively 
  blocking subway rumble and airplane engine noise for immersive listening.

• 50-HOUR MARATHON BATTERY — A single charge powers up to 50 hours of 
  playtime (35 hours with ANC on). USB-C fast charging gives you 3 hours 
  of playback from just a 10-minute charge.

• HI-FI AUDIO WITH 40MM DRIVERS — Custom-tuned 40mm dynamic drivers 
  deliver rich bass, clear mids, and sparkling highs. Supports LDAC 
  and AAC codecs for studio-quality wireless audio.

• ALL-DAY COMFORT DESIGN — Memory foam ear cushions with breathable 
  protein leather distribute pressure evenly. Lightweight 250g build 
  and adjustable headband fit all head sizes comfortably.

• SEAMLESS MULTI-DEVICE CONNECTION — Bluetooth 5.3 with multipoint 
  connectivity lets you switch between phone and laptop instantly. 
  Built-in microphone with ENC for crystal-clear calls.

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4. Specification Table Template

4.1 Universal Specification Template

| Field | Description | |-------|-------------| | Brand | Brand name | | Model | Specific model number | | Category | Product category | | Color/Style | List available options | | Dimensions/Weight | Including packaging and unit | | Material | Primary materials used | | Core Specs | Key technical parameters (varies by category) | | Compatibility | Compatible devices/systems/standards | | Package Contents | Everything included in the box | | Warranty | Warranty period and coverage | | Certifications | Quality/safety certifications obtained | | Origin | Place of manufacture |

4.2 Platform-Specific Notes

• Taobao: Spec information is often embedded as images in the detail page; also fill in backend attribute fields
• JD.com: Must fill in the platform's mandatory structured spec template; no fields may be left empty
• Amazon: Fill in the Product Information section; some fields are platform-required; note unit conversion (inches/pounds for US marketplace)

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5. FAQ Writing Guide

5.1 FAQ Sources and Topic Selection

FAQs should address key concerns in the buyer's purchase decision, prioritized by source:

1. High-frequency questions from competitor reviews: Look at recurring issues in competitor negative reviews and Q&A sections
2. Common category concerns: Core metrics that buyers universally care about in this category
3. Follow-up questions about differentiating features: User confusion about innovative functions
4. After-sales and usage scenarios: Returns/exchanges, compatibility, usage tips

5.2 FAQ Quantity and Structure

| Platform | Recommended Count | Style | |----------|-------------------|-------| | Taobao | 8–12 items | Conversational, buyer's perspective ("Does this headphone have lag when gaming?") | | JD.com | 6–10 items | Semi-formal, technically oriented ("Does this product support aptX HD codec?") | | Amazon | 5–8 items | Formal, Feature-Answer structure |

5.3 FAQ Writing Examples

Taobao Style:

Q：降噪效果怎么样？能完全隔绝噪音吗？
A：亲，我们这款耳机降噪深度达到45dB，地铁、办公室空调这些噪音
基本听不到了~不过像人声对话这种高频声音会适当保留，这是为了安全考虑哦。
如果需要完全沉浸可以搭配降噪+音乐一起使用，效果非常棒！

Q：续航真的有50小时吗？
A：50小时是关闭降噪、中等音量下的测试数据。开降噪的话大概35小时左右，
正常通勤使用一周一充完全没问题~而且支持快充，10分钟就能听3小时，
出门前充一会儿就够用了！

JD.com Style:

Q：本产品的降噪等级和降噪深度具体是多少？
A：本产品搭载 ANC 3.0 主动降噪技术，降噪深度为 45dB，经 SGS 实验室
环境测试认证。可有效消减 50-1000Hz 频段的环境噪音（如交通噪音、
空调运转声等），高频人声段保留约 30% 以确保安全通行需要。

Q：电池容量和实际续航时间分别是多少？
A：内置 800mAh 锂聚合物电池。续航时间：纯音乐模式约 50 小时，
ANC 开启模式约 35 小时（测试条件：音量 50%，25°C 室温）。
支持 USB-C 快充，充电 10 分钟可使用约 3 小时。

Amazon Style:

Q: How effective is the noise cancellation?
A: The Pro X3 features Active Noise Cancellation with 45dB noise reduction,
verified by SGS lab testing. It effectively reduces low-to-mid frequency 
noise such as airplane engines, subway rumble, and office HVAC. Ambient 
sound mode is available for situational awareness when needed.

Q: What is the actual battery life with ANC turned on?
A: With ANC enabled at 50% volume, the battery lasts approximately 
35 hours. With ANC off, battery life extends to approximately 50 hours. 
USB-C fast charging provides 3 hours of playback from a 10-minute charge.

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6. SEO Keyword Strategy

6.1 Keyword Tiers

| Tier | Definition | Example (Wireless Headphones) | Usage | |------|-----------|-------------------------------|-------| | Core Keywords | Broad category terms | wireless headphones, Bluetooth headphones | Must include in title | | Attribute Keywords | Feature/spec descriptors | noise cancelling, long battery, over-ear | Title + selling points | | Scenario Keywords | Usage context | commute, office, sports | Title + detail page | | Long-Tail Keywords | Niche queries | airplane noise cancelling headphones, low latency gaming headphones | End of title + backend search terms | | Competitor Keywords | Competitor brand/model names | — | Amazon backend Search Terms only |

6.2 Amazon Search Terms Rules

• Total length ≤250 bytes (including spaces)
• Do not repeat words already in the title
• Separate with spaces — no commas or semicolons
• Do not include brand name (already in the title)
• May include spelling variants, synonyms, and common Spanish/French search terms (for respective marketplaces)

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7. Agent Behavior Guidelines

When the user requests e-commerce product listing copy, follow this workflow:

Step 1: Information Gathering

Confirm the following key details (mark missing items with placeholders and prompt the user to fill them in):

• Basic product info: category, brand, model
• Core specs/selling points: at least 3 differentiating features
• Target platform: Taobao / JD.com / Amazon (multi-select allowed)
• Target audience: buyer persona and usage scenarios
• Language: Chinese / English / Bilingual
• Competitor references (optional): user-specified competitors or benchmark products

Step 2: Selling Point Extraction and Ranking

1. Extract 5–8 selling points from user-provided information
2. Expand each selling point using the FAB structure
3. Rank by priority (Differentiation > Pain Point Resolution > Quality Endorsement > Scenario Expansion)

Step 3: Generate Copy by Platform

For each target platform, output in this order:

━━━━━━━━━━━ [Platform Name] ━━━━━━━━━━━

📌 Title
[Generated using the platform's title formula]

🎯 Selling Points (Bullet Points / Detail Copy)
[5 core selling points in the platform's style]

📋 Specification Table
[Output in the platform's format]

❓ FAQ (5–8 items)
[Generated in the platform's style]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Step 4: Compliance Check

After generation, automatically verify:

• [ ] No prohibited words or superlatives
• [ ] Title within platform character limits
• [ ] All spec values are substantiated (never fabricate performance data)
• [ ] Bullet points within character limits (Amazon: ≤500 characters each)
• [ ] No exaggerated claims or false promises

Step 5: Output and Notes

• Output the complete copy for all platforms
• Flag placeholder information that needs user confirmation or input
• Explain the selling point ranking logic and key wording choices
• If certain spec data was not provided by the user, explicitly mark as "[To Be Confirmed]" rather than making it up

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8. Category-Specific Highlights

Different categories require different copy emphases. Here are core focus areas for common categories:

| Category | Title Keyword Focus | Selling Point Focus | High-Frequency FAQ Topics | |----------|-------------------|-------------------|--------------------------| | Electronics & Tech | Model, core specs, compatibility | Performance data, battery life, certifications | Compatibility, real-world battery life, warranty | | Apparel & Accessories | Style, material, season, occasion | Fabric feel, fit/cut, styling scenarios | Size selection, care instructions, color accuracy | | Beauty & Skincare | Efficacy, ingredients, skin type suitability | Key ingredients, visible results, safety | Suitable for sensitive skin?, frequency of use, shelf life | | Food & Beverage | Flavor, packaging size, origin, shelf life | Ingredient quality, taste description, health benefits | Shelf life, allergens, storage instructions | | Home & Appliances | Dimensions, wattage, energy efficiency rating | Energy savings data, ease of use, safety certifications | Installation, energy consumption, after-sales service | | Baby & Maternity | Age range, safety certifications, material | Non-toxic safety, authoritative testing, usage scenarios | Suitable age, safety certifications, cleaning instructions |

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9. Copy Quality Evaluation Criteria

Generated copy should meet the following standards:

| Dimension | Passing Criteria | |-----------|-----------------| | Platform Compliance | No prohibited words, within character limits, correct formatting | | Information Accuracy | All spec data is verifiable; no fabricated performance metrics | | Clear Selling Points | Each selling point has a complete FAB structure with clear differentiation | | Audience Fit | Tone and style match the target buyer persona | | SEO Friendly | Core keywords naturally integrated into titles and selling points | | Actionability | Placeholder info is clearly marked; copy is ready for direct use or editing |

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: null0xxx
• Source: null0xxx/kimi-atlas
• License: MIT

Install and usage instructions live in the source repository linked above.