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SKILL verified MIT Self-run

Membership Funnel

skill-ominou5-funnel-architect-plugin-membership-funnel · by ominou5

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Install

$ agentstack add skill-ominou5-funnel-architect-plugin-membership-funnel

✓ scanned · ✓ verified — works with Claude Code, Cursor, and more.

Security review

✓ Passed

No issues found. Passed automated security review. · v0.1.0 How review works →

  • ✓ Prompt-injection patterns
  • ✓ Secret / credential exfiltration
  • ✓ Dangerous shell & filesystem operations
  • ✓ Untrusted network calls
  • ✓ Known-malicious package signatures

What it can access

  • ✓ Network access No
  • ✓ Filesystem access No
  • ✓ Shell / process execution No
  • ✓ Environment & secrets No
  • ✓ Dynamic code execution No

From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.

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About

Membership Funnel

Optimize for both acquisition AND retention. The money is in the recurring revenue.

Flow

Traffic → Landing Page → Signup (Trial/Low-Ticket) → Onboarding → Member Area
                                                        ↓
                                                   Retention Loop

| Page | Purpose | |---|---| | Landing Page | Sell the community/membership value | | Signup / Checkout | Free trial or low-price entry | | Onboarding (3–5 screens) | Personalize experience, quick win | | Member Dashboard | Content, community, progress tracking |

Landing Page Sections

  1. Headline — community / transformation focus
  2. Hero visual — screenshot of member area or community
  3. What's inside — content categories, features
  4. Member testimonials — focus on community + results
  5. Pricing (simple — 1–2 plans max)
  6. FAQ — cancellation, what's included, refund policy
  7. Final CTA — "Start Your Free Trial"

Onboarding Flow (Critical for Retention)

| Step | Screen | Goal | |---|---|---| | 1 | Welcome + profile setup | Personalization | | 2 | "What's your #1 goal?" | Tailor experience | | 3 | Recommend first action | Immediate value | | 4 | Tour of key features | Reduce overwhelm | | 5 | Join the community | Social accountability |

Retention Email Sequence

| Email | Timing | Purpose | |---|---|---| | Welcome | Immediately | Login details, quick start guide | | Quick Win | +24 hours | "Complete this in 10 min and see [result]" | | Community | +3 days | "Meet other members + introduce yourself" | | Weekly Value | Every Monday | New content highlight, member spotlight | | Engagement Check | +14 days | "Haven't logged in? Here's what you missed" | | Win Celebration | Monthly | "Congrats on [milestone/progress]" | | Pre-Renewal | 7 days before renewal | Value recap, what's coming next month | | Cancellation Save | On cancel request | "Before you go…" offer or survey |

Key Metrics

| Metric | Target | |---|---| | Trial signup rate | > 10% | | Trial → paid conversion | > 40% | | Monthly churn rate | 6 months | | LTV:CAC ratio | > 3:1 | | NPS score | > 50 |

Churn Reduction Tactics

  1. First 48 hours — get them a quick win
  2. Community engagement — members who engage churn 60% less
  3. Progress tracking — visual milestones
  4. Content drip — don't give everything at once
  5. Annual plan incentive — 2 months free for annual commitment
  6. Cancellation flow — pause option + survey + save offer

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

Install and usage instructions live in the source repository linked above.

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Versions

  • v0.1.0 Imported from the upstream source.

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