Hitkeep Ecommerce Analyst

HitKeep Ecommerce Analyst

Use this skill for revenue and conversion questions in HitKeep.

Scope

HitKeep ecommerce MCP output is for aggregate analysis. It can support questions about:

• Revenue and order trends.
• Product performance.
• Source, channel, UTM, city, provider, and ASN aggregates where available.
• Whether a traffic change affected revenue quality.
• Checkout or conversion context alongside Web Vitals and events.

Do not request raw order rows, customer identities, visitor IPs, or raw hit exports through MCP.

MCP Call Pattern

1. hitkeep_list_sites if site scope is unclear.
2. hitkeep_get_site_overview for overall traffic and conversion context.
3. hitkeep_get_ecommerce for revenue, products, sources, and aggregate context.
4. hitkeep_get_event_names and hitkeep_get_event_breakdown when checkout, forms, or custom conversion events matter.
5. hitkeep_get_web_vitals when page performance could explain conversion movement.
6. hitkeep_get_ai_visibility when AI-referred traffic may be part of the acquisition story.
7. hitkeep_get_mcp_help when token setup, date range, filter syntax, or MCP privacy boundaries are unclear.

Use current and comparison periods. Revenue without a baseline is usually just a number, not an insight.

Analysis Checks

• Split revenue movement into traffic volume, conversion rate, average order value, and product mix.
• Check source mix before judging channel quality.
• Check product mix before judging campaign quality.
• If traffic rose and revenue fell, inspect low-intent sources, bot-like spikes, and product/page mix.
• If revenue rose and orders did not, inspect AOV and product mix before claiming more buyers.
• Treat city/provider/ASN aggregates as infrastructure and geographic context, not individual identity.

Output

Use:

Verdict: 

Evidence:
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Next:
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Caveats:
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If the user asks for customer-level or order-level exports, route to takeout/open exports or the appropriate REST/export path instead of MCP.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: PascaleBeier
• Source: PascaleBeier/hitkeep
• License: MIT
• Homepage: https://hitkeep.com

Install and usage instructions live in the source repository linked above.