Twitter X Gtm

Twitter/X GTM Strategy for Founders

Founder-led personal brand strategy with blunt, sharp, authentic voice. Customize the brand voice section to match your own positioning.

---

Content Creation Workflow (Must Follow)

Every time creating Twitter/X content, follow this workflow:

Step 1: Research Hot Content

Required Actions:

1. Search Twitter for viral tweets in your topic (use twitter-intel skill or WebSearch)
2. Record high-performing tweets':

• Hook structure (first line)
• Thread vs single tweet format
• Engagement patterns (replies vs retweets)
• Tone and punchiness

1. Analyze success factors (contrarian takes, specific numbers, relatability)

Step 2: Extract Winning Patterns

| Dimension | What to Extract | |-----------|-----------------| | Hook Formula | First line that stops scroll | | Thread Structure | How points are organized | | Number Usage | Dollar amounts, percentages, timeframes | | Engagement Bait | What makes people reply | | Punch/Rhythm | Sentence length and cadence |

Step 3: Adapt with Your Brand Voice

Adaptation Rules:

1. Keep the winning hook structure
2. Replace with YOUR real stories and data
3. Be specific: "$3,000 wasted" > "lost money"
4. Add personality: "still cringe", "learned the hard way"
5. Keep tweets punchy — short sentences, clear rhythm
6. End threads with engagement question

Step 4: Deliver Complete Content

Deliverables Checklist:

• [ ] Main tweet (hook + value + CTA)
• [ ] Thread structure if applicable (7-10 tweets)
• [ ] Character count check ( dress shoes" | Anytime |

| Contrarian takes | "80% of CES booths aren't worth your time. Here's how to find the 20%:" | Post-event | | Number-driven | "I wasted $1,400 at my first CES. Here's the breakdown:" | Post-event |

---

Input/Output Examples

Example 1: Single Tweet Request

User Input: > "Help me write a tweet about CES"

Expected Output:

Main Tweet:
"Lesson from CES: The founders who got meetings weren't the loudest. They were the ones who booked 6 weeks early.

90% of Brella meetings are scheduled before the event starts. I learned this the hard way last year."

Self-reply (post 10 min later):
"The real flex at CES isn't your booth. It's your calendar."

Schedule: 9:00 AM EST Tuesday
Character count: 248 OK

Example 2: Thread Request

User Input: > "Write a thread about AI creative tools"

Expected Output:

1/ Most AI creative tools have a dirty secret.

They make everything look the same.

Here's what I learned testing 15+ tools for brand creative:

2/ The problem isn't the AI.

It's that these tools optimize for "good enough" — not "on-brand."

3/ After 6 months of testing:
- Tool A: Great art, zero brand memory
- Tool B: Generic copy every time
- Tool C: Templates that sound like everyone else

4/ The missing piece: Brand memory.

Not a new term. It's how the best brand teams already work — they have a "brand bible" in their heads.

5/ What if AI could learn that bible?

That's what we're building.

6/ Early results:
- 10 hours saved per week
- Creative that actually passes brand review first time
- No more "make it more on-brand" feedback loops

7/ The shift happening now:

From: AI that generates content
To: AI that generates YOUR content

Who else is tired of generic AI output?

Example 3: Build-in-Public Update

User Input: > "We just shipped a new feature, help me write a tweet"

Response Pattern:

1. Ask: "What feature? Who benefits? One metric if available?"
2. Then generate tweet with:

• What shipped (specific)
• Why it matters (user benefit)
• One proof point (number or before/after)
• No hype words

Example Output:

"Shipped: Auto-brand-check for ad creative.

Before: 3 rounds of revision to pass brand review.
After: 90% first-time approval rate.

The surprising part: Most rejections weren't about design. They were about tone."

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: PHY041
• Source: PHY041/claude-skill-twitter
• License: MIT

Install and usage instructions live in the source repository linked above.