Competitive Battlecards

Competitive Battlecards Skill

Generates one markdown battlecard per competitor, designed for sales new hire enablement. Each battlecard gives a rep everything they need to win a competitive deal.

Inputs (use whatever is available)

Claude should ask the user to provide any of the following before starting:

1. Positioning playbook — internal doc describing your product's positioning, ICP, and value props

• First: Check /memory/positioning-playbook/ for an existing playbook for the target company.
• If found: Load it automatically and confirm with the user: "I found a positioning playbook for [Company] in memory — I'll use that as the foundation. Should I proceed?"
• If not found: Notify the user and offer to generate one: "No positioning playbook found in memory for [Company]. I recommend running the positioning-playbook skill first to create one, which will make the battlecards significantly stronger. Should I do that now, or would you like to provide your own materials?" If the user agrees, run the positioning-playbook skill and store the output in /memory/positioning-playbook/ before continuing.

1. Website / product docs — your own product site or competitor's public site
2. Raw notes — anything the PMM or sales leader has written down
3. Existing sales decks & knowledge base — pitch decks, competitive slides, prior battlecards, FAQs, objection handling docs, case studies

• First: Automatically read all files in /memory/knowledgebase/ and extract any relevant content (competitive intel, positioning, objections, case studies, product details).
• Then: Ask the user: "I've read the following files from your knowledge base: [list files found]. Is there anything else you'd like to add — such as a recent pitch deck, objection handling doc, or case study — that isn't captured here? If not, type 'skip' to proceed."
• If /memory/knowledgebase/ is empty or doesn't exist: Ask the user to provide materials directly, or skip to proceed with web research.

If none are provided, ask: "Can you share any existing materials about your product or the competitors you want to cover? Even rough notes help. I'll fill gaps with web research."

If the user provides a list of competitors but no materials, proceed using web search alone.

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Workflow

Step 1 — Identify Competitors

Extract or ask for the list of competitors to cover. If not specified, infer from the input materials or ask: "Which competitors should I build battlecards for?"

Step 2 — Extract Internal Knowledge

Read all provided inputs and extract:

• Your product's positioning, key differentiators, and proof points
• Any existing competitive intelligence (objections, win/loss notes, landmine questions)
• Customer case studies or win stories

Step 3 — Research Each Competitor

For each competitor, use web search to enrich what's missing:

• Search [competitor name] product positioning
• Search [competitor name] vs [your product]
• Search [competitor name] pricing if relevant
• Search [competitor name] customers or case studies

Prioritize internal inputs over web search. Use search only to fill gaps or validate.

Step 4 — Generate One Battlecard Per Competitor

Output one markdown file per competitor using the template in assets/battlecard-template.md.

Name each file: battlecard-[competitor-name].md

Step 5 — Summarize

After generating all battlecards, provide a brief summary:

• Number of battlecards created
• Confidence level for each (High / Medium / Low) based on how much source material was available
• Gaps that still need human input (e.g. missing win stories, unconfirmed pricing)

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Quality Standards

• Write for a new sales hire — assume no prior product knowledge
• Keep language direct and conversational, not corporate
• Landmine questions should be subtle and framed as discovery questions, not attacks
• Proof points must be grounded in provided materials — do not fabricate customer names or metrics
• If a section cannot be completed confidently, mark it ⚠️ Needs input rather than guessing

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Reference Files

• references/battlecard-guidance.md — detailed guidance on writing each section well
• assets/battlecard-template.md — the output template Claude fills in for each competitor

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: pifpof
• Source: pifpof/positioningHQ
• License: MIT

Install and usage instructions live in the source repository linked above.