Copywriting Frameworks
Direct-response copywriting workflow for drafting, rewriting, critiquing, and explaining persuasive copy. Use when Claude needs to work on headlines, hooks, ads, landing pages, emails, sales pages, CTAs, founder stories, lead magnets, social or video scripts, offer pages, copy critiques, copywork, swipe-file analysis, AIDA, curiosity gaps, open loops, objection handling, proof-first ads, or story…
Install
$ agentstack add skill-raintree-technology-agent-starter-copywriting-frameworks ✓ scanned · ✓ verified — works with Claude Code, Cursor, and more.
Security review
✓ PassedNo issues found. Passed automated security review. · v0.1.0 How review works →
- ✓ Prompt-injection patterns
- ✓ Secret / credential exfiltration
- ✓ Dangerous shell & filesystem operations
- ✓ Untrusted network calls
- ✓ Known-malicious package signatures
What it can access
- ✓ Network access No
- ✓ Filesystem access No
- ✓ Shell / process execution No
- ✓ Environment & secrets No
- ✓ Dynamic code execution No
From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.
About
Copywriting Frameworks
Overview
Use this skill to turn generic messaging into specific persuasive copy. Anchor the work on one reader, one desired action, believable proof, and the next sentence.
Fast Workflow
- Identify the audience, offer, desired action, channel, funnel stage, brand voice, proof constraints, and forbidden claims. If details are missing and the task can still proceed, state assumptions briefly.
- Choose the dominant job:
- Hook/headline: select one reader, open a curiosity loop, and use a concrete image or identity target.
- Long-form copy: use AIDA and story; make the customer the hero and the product the guide.
- Ad or video script: start with a pattern interrupt, build belief before naming the product, then make the CTA feel earned.
- Critique: diagnose attention, specificity, proof, desire, objections, and CTA friction.
- Copywork: build a repeatable swipe-study routine from strong examples in the same medium.
- Draft in passes: first make it specific, then make it credible, then cut.
- Mark unverifiable claims as
needs proofinstead of inventing data, testimonials, endorsements, or scientific support.
Required Checks
- Make the first line earn the second line.
- Make the headline select or repel a specific audience.
- Add proof, a concrete demonstration, or an explicit proof placeholder.
- Create tension and change; do not merely list events.
- Handle likely objections before the CTA.
- Keep sentences simple and varied; prefer one point per sentence.
- Let copy be long only while tension, proof, or desire is still building.
- Match the brand's permission for humor, edge, and directness.
Output Shape
For creative requests, provide several variants grouped by angle. For critique requests, lead with the highest-leverage fixes, then give a revised version. For strategic requests, show the selected framework and the reason it fits the audience, channel, and funnel stage.
Resource
Read references/direct-response-patterns.md when selecting patterns, rewriting weak copy, planning copywork, or applying the critique rubric.
Source & license
This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.
- Author: raintree-technology
- Source: raintree-technology/agent-starter
- License: MIT
- Homepage: https://claude.raintree.technology
Install and usage instructions live in the source repository linked above.
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Versions
- v0.1.0 Imported from the upstream source.