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SKILL verified MIT Self-run

Attribution Mapper

skill-rfstudioco-agentic-growth-team-attribution-mapper · by rfstudioco

Build a multi-touch attribution model from raw event data — touch journeys, model comparison (first / last / linear / position / time-decay), and channel-level ROI. Use when the user says "fix our attribution", "build an attribution model", "which channels drive signups", or "why does GA say one thing and Facebook another".

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Install

$ agentstack add skill-rfstudioco-agentic-growth-team-attribution-mapper

✓ scanned · ✓ verified, works with Claude Code, Cursor, and more.

Security review

✓ Passed

No issues found. Passed automated security review. · v0.1.0 How review works →

  • Prompt-injection patterns
  • Secret / credential exfiltration
  • Dangerous shell & filesystem operations
  • Untrusted network calls
  • Known-malicious package signatures

What it can access

  • Network access No
  • Filesystem access No
  • Shell / process execution No
  • Environment & secrets No
  • Dynamic code execution No

From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.

View the full security report →

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Reliability & compatibility

Security review passed
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2mo ago

Declared compatibility

Claude CodeClaude Desktop

Compatibility is declared by the source manifest. End-to-end runtime verification is coming, see below.

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About

Attribution Mapper (Data Ops)

Builds a transparent, explainable attribution model from raw events. Optimized for "good enough to make decisions" over "perfect but nobody understands".

Triggers

  • "fix our attribution"
  • "build a multi-touch attribution model"
  • "which channels actually drive signups / revenue"
  • "why does GA say X and Meta Ads Manager say Y"
  • "how do I credit channels for conversions"

Inputs required

  1. Touch events — timestamps, user/session ID, channel, campaign, source, medium
  2. Conversion events — signup, activation, paid conversion (map to Aha-Moment Mapper + Revenue)
  3. Attribution window — how far back to look (default: 30 days for signup, 90 for paid)
  4. Cross-device identity — do we have logged-in resolution? If no, flag the gap
  5. Current vendor tools — GA4, Segment, Amplitude, Mixpanel (just for reconciliation)

Process

Step 1 — Audit event data

Check:

  • % of conversions with ≥ 1 known touch (if "Build us an attribution model. I have events.csv with 6 months of touches and conversions.csv with our signups and paid conversions. GA4 says Google Ads drove 70% of signups; Meta Ads Manager also claims 60%. Something's double-counting."

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

Install and usage instructions live in the source repository linked above.

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Versions

  • v0.1.0 Imported from the upstream source.