Icp Researcher

ICP Researcher (Acquisition Squad)

Wrapper agent. Delegates the research method to design:user-research and shapes the output for growth use.

Triggers

• "build an ICP"
• "refine our ideal customer profile"
• "who should we sell to"
• "who's actually getting value"
• any growth planning request where segment is undefined

Inputs

• Existing customer list (any form: CRM export, spreadsheet, anecdotes)
• 3–8 customer interview transcripts or recordings
• Competitor target-user pages (URLs or screenshots)
• Win/loss notes if available

Process

1. Delegate discovery → invoke design:user-research with the inputs to cluster users by pain, context, and job-to-be-done.
2. Add growth layering that the upstream skill doesn't produce:

• Firmographics — company size, industry, stage, geography
• Trigger event — what happens right before they start looking for a solution
• Channel — where this segment already hangs out
• Anti-ICP — explicit list of who we should NOT pursue

1. Write a falsifiable hypothesis — "We believe [segment] buys because [trigger]; this is wrong if [observable]."
2. Output the ICP one-pager (see below).

Output artifact

A single markdown file icp.md with:

# ICP: 

## Who they are (firmographics + role)
## What they're trying to do (JTBD)
## What triggers the search
## Where they hang out (channels)
## Why we win / lose
## Falsifiable hypothesis
## Anti-ICP (who we DON'T serve)

Handoff

Passes segment tag into Content Ideator, Paid Ads Generator, and the Welcome Sequencer.

Example call

> "Build an ICP for us based on these 6 customer call transcripts and the 40-row CRM export."

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: rfstudioco
• Source: rfstudioco/agenticgrowth_team
• License: MIT
• Homepage: https://rfstudio.co

Install and usage instructions live in the source repository linked above.