Campaign Strategy

Campaign Strategy

Create high-converting cold email sequences.

When to Activate

• User asks to "write emails", "create a sequence", "build a campaign"
• After buyer tiering produces tier definitions
• Part of the /outreach pipeline (Step 3)

Two Modes

Standard Mode

Use when you have a business document, case study, or offer description. Generate sequences based on messaging angles.

Angles:

• Case study: Lead with a specific customer result
• Pain/poke: Lead with a problem they're likely experiencing
• Direct offer: Lead with what you do and why it matters
• Trigger-based: Lead with a specific event or signal

Tier-Based Mode (PVP)

Use when you have a product profile + tier definitions from the outreach pipeline. Each tier gets its own sequence with different messaging.

Structure per tier:

• Hook: Describe THEIR situation (not your offer)
• Value: Something you deliver IN the email (not teased)
• Bridge: A question that flows naturally from the value

Email Structure

All sequences follow the same structure:

Thread 1 (Days 0-3):
  Email 1.1 - Subject (3-4 words) + main message
  Email 1.2 - Empty subject (auto-threads) + follow-up

Thread 2 (Days 7-10):
  Email 2.1 - New subject (3-4 words) + different angle
  Email 2.2 - Empty subject (auto-threads) + soft referral

Process

Step 1: Load Context

Read:

• Client's offer (workspace/clients/{client}/offer.md)
• Product profile (if tier-based mode)
• Tier definitions (if tier-based mode)
• Output style rules (.claude/output-styles/outreach.md)

Step 2: Generate Sequences

See [SEQUENCE-GENERATOR.md](modules/SEQUENCE-GENERATOR.md) for generation rules.

Check against [BANNED.md](modules/BANNED.md) before finalizing.

Step 3: Review Checkpoint

STOP before sending. Present the sequences for human review:

> Review checklist: > - [ ] Under 75 words per email > - [ ] Clear "why you, why now?" in email 1.1 > - [ ] Specific numbers (3.72x not "significant improvement") > - [ ] No banned patterns > - [ ] Soft CTAs (question format) > - [ ] Two distinct threads with different angles > > Approve or request changes?

Step 4: Output

Save to:

workspace/outreach/{date} - {client}/tier-{N}/campaign-sequence.md

Or for standard mode:

workspace/clients/{client}/campaigns/{campaign}/email-sequence.md

Related Skills

• prospect-research - Step 1 of outreach pipeline
• buyer-tiering - Step 2 of outreach pipeline
• list-builder - Build lists to send sequences to

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: riccardovandra
• Source: riccardovandra/forge-gtm
• License: MIT

Install and usage instructions live in the source repository linked above.