Prospect Research
Analyze a prospect's website and product to understand what they sell, who they sell to, and what buying triggers exist. First step of the outreach pipeline.
Install
$ agentstack add skill-riccardovandra-forge-gtm-prospect-research ✓ scanned · ✓ verified, works with Claude Code, Cursor, and more.
Security review
✓ PassedNo issues found. Passed automated security review. · v0.1.0 How review works →
- ✓ Prompt-injection patterns
- ✓ Secret / credential exfiltration
- ✓ Dangerous shell & filesystem operations
- ✓ Untrusted network calls
- ✓ Known-malicious package signatures
What it can access
- ✓ Network access No
- ✓ Filesystem access No
- ✓ Shell / process execution No
- ✓ Environment & secrets No
- ✓ Dynamic code execution No
From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.
Verified badge
Passed review? Show it. Paste this badge into your README, it links to the public security report.
Links to your public security report.[](https://agentstack.voostack.com/security/report/skill-riccardovandra-forge-gtm-prospect-research) Reliability & compatibility
Declared compatibility
Compatibility is declared by the source manifest. End-to-end runtime verification is coming, see below.
We're building live execution health for every listing: tool-call success rate, median latency, uptime, and last-checked timestamps, measured, not self-reported. It isn't live yet, so we don't show numbers we can't stand behind.
How agent discovery & health will work →About
Prospect Research
Analyze a prospect's product and market position to inform outreach strategy.
When to Activate
- User provides a company website URL for research
- Starting a new outreach campaign for a client
- Part of the
/outreachpipeline (Step 1)
Process
Step 1: Website Analysis
Visit the prospect's website and extract:
- What problem do they solve?
- What is their solution?
- Who is their ideal customer?
- What are their key value propositions?
Step 2: Buyer Profile
Identify:
- Decision maker titles (who buys this?)
- Company types that need this
- Buying situations (when do they buy?)
Step 3: Buying Triggers
Find 3-5 observable signals that indicate a company needs this product NOW:
- Job postings (hiring for roles the product replaces/supports)
- Funding rounds (budget available for new tools)
- Leadership changes (new leader reviewing tech stack)
- Regulatory changes (compliance deadlines)
- Growth signals (team expansion, new markets)
Step 4: Existential Data Point (EDP)
Identify the ONE data point that proves a prospect needs this product right now. This is the strongest buying signal.
Examples:
- For a CRM: "Job posting for Salesforce admin" (means CRM is complex enough to need dedicated admin)
- For recruiting tool: "10+ open roles on careers page" (actively struggling with hiring volume)
- For security tool: "SOC 2 certification mentioned on website" (compliance-driven buying)
Step 5: Output
See [PRODUCT-PROFILE.md](modules/PRODUCT-PROFILE.md) for the output template.
Save to: workspace/outreach/{date} - {client}/product-profile.md
Related Skills
- buyer-tiering - Next step: segment prospects by urgency
- campaign-strategy - Final step: write email sequences
Source & license
This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.
- Author: riccardovandra
- Source: riccardovandra/forge-gtm
- License: MIT
Install and usage instructions live in the source repository linked above.
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Versions
- v0.1.0 Imported from the upstream source.