Repurpose

Content Repurpose

Turn 1 piece of content into 5-8 platform-optimized versions. Not reformatting. Real adaptation: different hooks, different tone, different structure, different CTA — same core insight.

How It Works

Input: $ARGUMENTS (source platform + content text or file path)

If no arguments, ask: "Paste the content and tell me where it was originally published."

Process:

1. Atomize — Break the source into atomic content units
2. Select — Choose which atoms work for each target platform
3. Adapt — Rewrite for each platform's rules (not just shorten)
4. Audit — Run anti-AI check on each version
5. Schedule — Stagger publishing for maximum reach

Step 1: Atomize the Source

Break any content piece into these atomic units:

| Atom type | What it is | Example | |-----------|-----------|---------| | Key insight | The core idea in 1 sentence | "Author replies in first 90 min decide reach" | | Supporting data | A number or stat that proves it | "94% weekly active rate across 200+ teams" | | Personal story | A specific moment or experience | "January 15th. 23 users. I almost quit." | | Framework | A process or mental model | "Brief → Write → Audit → Iterate → Ship" | | Contrarian take | What you disagree with + why | "'Post every day' advice is wrong for 94% of people" | | Quotable line | A line that stands alone | "I rewrote our database layer. Introduced 4 new bugs." | | Question | An open question for engagement | "What's the last thing you built that you weren't sure about?" | | CTA | The action you want | "Try this framework on your next post" |

For detailed atomization process, see references/atomization-guide.md.

Step 2: Transformation Rules

Each source → target pair has specific rules. Don't copy-paste and trim.

LinkedIn Post → Other Formats

| Target | Keep | Change | Length | |--------|------|--------|--------| | X Thread | Insight, data, story | Shorter hook. No blank lines. Add thread opener. | 5-10 tweets, 200-270 chars each | | Single Tweet | Best quotable line OR contrarian take | Must stand alone. No context needed. | 200-270 chars | | Email | Story + insight + CTA | More personal. Add P.S. Subject line from hook. | 150-300 words | | Carousel | Framework atoms, step-by-step | 1 idea per slide. 30-50 words/slide. Visual. | 8-12 slides | | Short video script | Story + 1 key insight | Conversational, present tense. Hook in 3 sec. | 60-90 seconds |

Blog Post → Other Formats

| Target | Keep | Change | Length | |--------|------|--------|--------| | LinkedIn series | Break into 3-5 standalone posts | Each needs its own hook. | 1,300-2,000 chars each | | X Thread | Key framework + data | Compress. 1 tweet per section. | 6-12 tweets | | Email sequence | Each section = 1 email | Personal context. Standalone value each. | 3-5 emails, 200-300 words | | Social quotes | Quotable lines as graphics | Pull 5-8 standalone sentences. | 10-20 words each |

For complete transformation matrix, see references/transformation-matrix.md.

Step 3: Platform Adaptation

This is where repurposing fails or succeeds.

Tone Shifts

| Platform | Tone | What changes | |----------|------|-------------| | LinkedIn | Professional-personal. Builder sharing lessons. | More context. Complete thoughts. Self-deprecation plays well. | | X/Twitter | Sharp, direct, opinionated. | Less context. Stronger opinions. Hot takes welcome. | | Email | Personal, 1-on-1 conversation. | "I" and "you" heavy. Feels like writing to a friend. | | Carousel | Visual, scannable, bite-sized. | One idea per card. Bold text on simple backgrounds. | | Video | Conversational, immediate, casual. | Talk like telling a friend. No corporate tone. |

Hook Rewriting

Same content, different hooks per platform:

Original LinkedIn hook: "I almost didn't ship it."

• X/Twitter: "Shipped a feature nobody asked for. It became 40% of our revenue."
• Email subject: "The feature I was embarrassed to ship"
• Carousel slide 1: "THE FEATURE NOBODY ASKED FOR (that drove 40% of revenue)"
• Video first 3 sec: "I built something my co-founder said was a waste of time."

For detailed adaptation rules, see references/platform-adaptation.md.

Step 4: Quick Audit

Before publishing each repurposed version:

REPURPOSE AUDIT (30 seconds per piece)
[ ] Hook is REWRITTEN for this platform (not copied from original)
[ ] Length fits platform optimal range
[ ] Tone matches platform norms
[ ] Standalone value (doesn't need the original to make sense)
[ ] CTA is platform-appropriate
[ ] No cross-platform artifacts ("as I said in my LinkedIn post")
[ ] Anti-AI check: no poison words, no em-dashes, no template patterns

For high-stakes pieces, run full audit scoring (9.0/10 minimum).

Step 5: Publishing Schedule

Don't publish everything at once. Stagger for reach.

Default Schedule (LinkedIn source):

Day 0: LinkedIn original (primary)
Day 1: X thread (different audience)
Day 2: Single tweet (best quote from the thread)
Day 3: Email to list (personal angle added)
Day 5: Carousel (visual summary on LinkedIn)
Day 7: Repurposed angle (new hook, same insight, LinkedIn)

For more schedules + rationale, see references/scheduling-templates.md.

Common Workflows

Weekly Content Sprint

1. Write 1 LinkedIn post (create)
2. Repurpose → X thread + email + 2 tweets
3. Result: 5 pieces from 1 writing session

Blog-to-Social Series

1. Write 1 blog post (2,000 words)
2. Repurpose → 4 LinkedIn + 2 X threads + 5-email sequence
3. Result: 11 pieces across 3 weeks

Video Content Cascade

1. Record 1 video/podcast (30 min)
2. Transcribe, extract key moments
3. Repurpose → blog + 3 LinkedIn + 5 tweets + 2 emails + 3 clips
4. Result: 14 pieces from 1 recording

References

• references/transformation-matrix.md — Complete source × target rules
• references/platform-adaptation.md — Deep platform-specific adaptation
• references/atomization-guide.md — Breaking content into reusable atoms
• references/scheduling-templates.md — Publishing schedules with rationale

Related Skills

• create/ — Create the original content piece
• audit/ — Score repurposed versions before publishing
• write/ — Platform writing rules for each version
• measure/ — Track which repurposed format performs best

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: rmzlb
• Source: rmzlb/baaton-skills
• License: MIT
• Homepage: https://baaton.dev

Install and usage instructions live in the source repository linked above.