SVG Logo Designer

SVG Logo Designer

This skill creates professional, scalable vector graphic (SVG) logos from design specifications, offering multiple variations and layout options.

When to Use This Skill

Activate this skill when the user requests:

• Create a logo from a description or specification
• Design a brand identity or visual mark
• Generate logo variations and concepts
• Create icons or symbols
• Design wordmarks or lettermarks
• Produce scalable graphics for branding
• Export logos in different layouts and styles

Core Workflow

Phase 1: Requirements Gathering

When a user requests a logo, gather comprehensive design requirements:

1. Brand Information

• Company/product name
• Industry and market
• Target audience
• Brand personality (modern, classic, playful, serious, etc.)
• Brand values and messaging
• Competitors (for differentiation)

1. Design Preferences

• Logo type:
• Wordmark: Text-based logo (Google, Coca-Cola style)
• Lettermark: Initials/abbreviation (IBM, HBO style)
• Pictorial Mark: Icon/symbol (Apple, Twitter style)
• Abstract Mark: Abstract geometric form (Pepsi, Adidas style)
• Mascot: Character-based (KFC Colonel, Michelin Man style)
• Combination Mark: Icon + text (Burger King, Lacoste style)
• Emblem: Text inside symbol (Starbucks, Harley-Davidson style)

1. Style Guidelines

• Color palette (specific colors or let AI choose)
• Color psychology considerations
• Font preferences (if text-based)
• Visual style:
• Minimalist
• Geometric
• Organic/flowing
• Bold/strong
• Elegant/refined
• Playful/friendly
• Tech/modern
• Vintage/retro

1. Technical Requirements

• Size constraints (will it be used small? large?)
• Application contexts (website, print, merchandise, etc.)
• Color vs monochrome versions needed
• Background usage (light, dark, transparent)
• Scalability requirements

1. Number of Variations

• How many different concepts? (Recommend 3-5)
• How many layouts per concept? (Horizontal, vertical, square, circular)
• Color variations needed?

Phase 2: Design Concept Development

Create multiple logo concepts based on requirements:

Concept 1: Primary Direction

Develop the main design direction:

Design Thinking:

• Research visual metaphors related to brand
• Consider negative space opportunities
• Ensure memorability and uniqueness
• Balance simplicity with distinctiveness
• Consider cultural appropriateness

SVG Structure:

Concept 2-5: Alternative Directions

Create variations exploring different visual approaches:

• Different visual metaphors
• Different style treatments
• Different layouts and compositions
• Different color applications

Phase 3: Layout Variations

For each concept, create multiple layout options:

Layout A: Horizontal Lockup

• Icon on left, text on right
• Best for website headers, business cards
• Wider aspect ratio

Layout B: Vertical Lockup

• Icon on top, text below
• Best for social media profiles, app icons
• Taller aspect ratio

Layout C: Square/Centered

• Icon and text centered
• Best for favicon, app icon, profile picture
• 1:1 aspect ratio

Layout D: Icon Only

• Symbol without text
• Best for small sizes, watermarks
• Compact, recognizable

Layout E: Text Only

• Wordmark without icon
• Best for minimal applications
• Typography-focused

Phase 4: SVG Generation

Create professional, optimized SVG code:

Best Practices:

1. Clean, Semantic Code

1. Scalable Design

• Use viewBox for scalability
• Avoid pixel-specific sizes
• Use relative units
• Design at multiple sizes to test

1. Color Management

  
    .primary { fill: #4F46E5; }
    .secondary { fill: #10B981; }
    .text { fill: #1F2937; }
  

1. Optimization

• Remove unnecessary attributes
• Combine paths where possible
• Use symbols for repeated elements
• Minimize decimal precision
• Remove invisible elements

1. Accessibility

  Company Name Logo
  A blue circular icon with the company name

Phase 5: Presentation

Present logos in an organized, professional manner with design rationale, all layout options, and color variations clearly documented.

Phase 6: File Generation

Save SVG files with consistent naming conventions using the Write tool.

Phase 7: Usage Guidelines

Provide comprehensive documentation covering file formats, export instructions, clear space requirements, minimum sizes, and color usage rules.

Design Patterns

Color Psychology Guide

• Blue (#0066CC): Trust, professionalism, stability
• Green (#10B981): Growth, health, eco-friendly
• Red (#DC2626): Energy, passion, urgency
• Purple (#7C3AED): Creativity, luxury, spirituality
• Orange (#F97316): Friendly, energetic, affordable
• Teal (#0D9488): Balance, clarity, sophistication
• Black/Gray (#1F2937): Sophisticated, modern, classic

Key Principles

Great logos are: simple, memorable, timeless, versatile, and appropriate. Focus on creating designs that work across all applications and stand the test of time.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: sennaBruno
• Source: sennaBruno/claude-skills
• License: Apache-2.0

Install and usage instructions live in the source repository linked above.