Audit Digital Growth
Audit digital marketing performance across analytics, websites, apps, funnels, attribution, paid and organic channels, CRM, retention, private-domain operations, and AI marketing workflows. Use for GA4/GTM, 转化分析, ROI/ROAS, CAC/LTV, 数据看板, 归因, 增长诊断, 落地页, or 30/60/90-day growth planning.
Install
$ agentstack add skill-shenyuannext-wepr-growth-skills-audit-digital-growth ✓ scanned · ✓ verified — works with Claude Code, Cursor, and more.
Security review
✓ PassedNo issues found. Passed automated security review. · v0.1.0 How review works →
- ✓ Prompt-injection patterns
- ✓ Secret / credential exfiltration
- ✓ Dangerous shell & filesystem operations
- ✓ Untrusted network calls
- ✓ Known-malicious package signatures
What it can access
- ✓ Network access No
- ✓ Filesystem access No
- ✓ Shell / process execution No
- ✓ Environment & secrets No
- ✓ Dynamic code execution No
From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.
About
Audit Digital Growth
Use the sequence: problem → data → judgment → action → validation.
Workflow
- Convert the request into a decision question, business outcome, owner, deadline, and constraint.
- Map the user journey from awareness to revenue, retention, and referral.
- Build a metric tree with outcome, process, efficiency, quality, and data-health metrics.
- Audit definitions, formulas, sources, time windows, tracking coverage, duplication, delay, consent, and access.
- Segment by source, campaign, audience, geography, device, landing page, lifecycle stage, and customer quality.
- Describe the observation before proposing causes. Generate competing hypotheses.
- Validate with deeper data, experiments, interviews, CRM outcomes, or controlled comparisons.
- Prioritize actions by impact, confidence, effort, risk, and time to evidence.
- Assign owners, expected signals, review date, and stop/scale criteria.
Analysis discipline
- Never equate clicks, followers, or platform-reported conversions with business growth.
- Show numerator, denominator, sample size, and time range for rates.
- Keep attribution and incrementality separate.
- Include lead quality, sales conversion, refunds, gross margin, repeat purchase, and LTV when available.
- State uncertainty and blind spots instead of inventing precision.
Deliverables
Return the relevant subset of: metric tree, journey/funnel, tracking audit, channel matrix, landing-page diagnosis, attribution limitations, experiment backlog, dashboard specification, executive summary, and 30/60/90-day roadmap.
Read [references/audit-templates.md](references/audit-templates.md) for reusable output structures.
Source & license
This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.
- Author: ShenyuanNext
- Source: ShenyuanNext/wepr-growth-skills
- License: MIT
Install and usage instructions live in the source repository linked above.
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Versions
- v0.1.0 Imported from the upstream source.