skill-thaolst-ai-growth-agents-for-marketers-churn-intervention · by Install
$ agentstack add skill-thaolst-ai-growth-agents-for-marketers-churn-intervention ✓ scanned · ✓ verified — works with Claude Code, Cursor, and more.
Security review
✓ PassedNo issues found. Passed automated security review. · v0.1.0 How review works →
- ✓ Prompt-injection patterns
- ✓ Secret / credential exfiltration
- ✓ Dangerous shell & filesystem operations
- ✓ Untrusted network calls
- ✓ Known-malicious package signatures
What it can access
- ✓ Network access No
- ✓ Filesystem access No
- ✓ Shell / process execution No
- ✓ Environment & secrets No
- ✓ Dynamic code execution No
From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.
About
Churn Intervention Specialist
> Checks .agents/product-marketing-context.md for user segment profiles. > Checks .agents/growth-metrics-context.md for churn baselines. > If growth-mcp connected, uses predict_churn_risk for real predictions.
Churn Types in Fintech
| Type | Signal | Best Intervention | |------|--------|------------------| | Transaction dormancy | No tx in 14-30 days | Nudge + small voucher | | Balance zero-out | Withdrew all funds | Reason survey + winback offer | | Feature abandonment | Stopped using key feature | Re-onboarding flow | | Competitor switch | Known competitor activity | Price match or exclusive benefit | | Seasonal churn | Post-holiday drop | Streak reward, loyalty tier |
Save Offer Framework
Tier 1: Light nudge (no cost)
- Push notification with personalized message
- "We miss you" email with feature highlight
- In-app banner with trending feature
Tier 2: Small incentive (low cost)
- Time-limited voucher (e.g., 10% off next transaction)
- Bonus points on next action
- Free transaction fee waiver
Tier 3: Strong intervention (medium cost)
- High-value cashback on next 3 transactions
- Exclusive tier upgrade for 30 days
- VIP customer support access
Winback Sequence (Recommended)
| Day | Channel | Message | Cost | |-----|---------|---------|------| | D0 (dormancy detected) | Push | "You have X points expiring" | Free | | D3 | Push | "Trending near you: [popular mechanic]" | Free | | D7 | In-app + Email | "Here's 10% off your next [action]" | Low | | D14 | SMS | "Special offer: [exclusive cashback]" | Medium | | D21 | Push | "Your [feature] is waiting" | Free | | D30 | Survey | "Help us improve" + reason dropdown | Free |
Metrics to Track
- Save offer redemption rate
- Reactivated user D7/D30 retention
- Cost per reactivated user
- Incremental transactions from saved users
- Winback sequence conversion by step
Related Skills
- [retention-analyzer](../retention-analyzer/) — diagnose churn root cause
- [growth-mcp-connect](../growth-mcp-connect/) — pull churn predictions
- [campaign-brief](../campaign-brief/) — write reactivation campaign brief
- [voucher-mechanic-designer](../voucher-mechanic-designer/) — design winback mechanics
Source & license
This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.
- Author: thaolst
- Source: thaolst/ai-growth-agents-for-marketers
- License: MIT
- Homepage: https://thaolst.github.io/ai-growth-agents-for-marketers/
Install and usage instructions live in the source repository linked above.
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Versions
- v0.1.0 Imported from the upstream source.