Demo Review

Demo Review

Analyze a product demo — either a recorded video or a website's "Book a Demo" experience — and produce a structured quality report with scores, strengths, opportunities, and actionable improvements.

When to Use

• User says "review this demo: [URL]"
• User wants to audit their own recorded demo for improvement
• User wants to analyze a competitor's or prospect's demo experience
• User wants to create a value-first outreach asset (audit report to send to a prospect)

Required Inputs

Source: [One of the following]
  - Video URL (Loom, YouTube, Vimeo)
  - Website URL (to audit their "Book a Demo" flow)
  - Video file path (local recording)
Purpose: [Self-improvement / Competitor analysis / Prospect outreach]

If the source is a website URL, navigate to the site and evaluate the entire demo experience — from the first CTA to what happens after you request a demo.

Process

Step 1: Understand the Context

If reviewing a prospect's or competitor's demo:

• Navigate to their website
• Understand what they sell and who they sell to
• Note the demo CTA (Book a Demo? Watch Demo? Free Trial?)
• Follow the flow as a prospect would

If reviewing the user's own demo:

• Read company-profile.md for product context
• Understand what the demo is supposed to accomplish

Step 2: Evaluate Against Criteria

A. Structure and Pacing

| What to Observe | Why It Matters | Rating Notes | |----------------|---------------|-------------| | How long before they show the product? | Long intros lose people | Under 30s is good, over 2 min is problematic | | Total demo length | Too long = drop-off | 3-7 min ideal for recorded, 20-30 min for live | | Logical flow or jumping around? | Confusion kills conversion | Should follow a natural user journey | | Clear "aha moment"? When? | Should hit early | Note the timestamp |

B. Messaging and Clarity

| What to Observe | Why It Matters | Rating Notes | |----------------|---------------|-------------| | Do they explain the problem first? | Context before solution | Problem → Solution → How | | Is the value prop clear in 30 seconds? | Attention is short | Should know what it does immediately | | Jargon or insider language? | Alienates new prospects | Flag specific terms | | Do they address objections? | Unaddressed concerns fester | Note which ones are covered |

C. Engagement and Interactivity

| What to Observe | Why It Matters | Rating Notes | |----------------|---------------|-------------| | Video or interactive? | Interactive converts better | Interactive > Video > Static page | | Can the viewer control pace? | Self-directed = higher engagement | Chapters, skip, pause | | Are there clear CTAs? | What should they do next? | Note CTA placement and clarity | | Does it feel personal or generic? | Personalization lifts conversion | One-size-fits-all vs tailored |

D. The "After" Experience

| What to Observe | Why It Matters | Rating Notes | |----------------|---------------|-------------| | What happens when the demo ends? | CTA clarity | Auto-play, end screen, nothing? | | Is there a clear next step? | Book call? Start trial? | Note the specific CTA | | Any follow-up mechanism? | Email capture, reminder | What keeps them engaged after | | How long until a human responds? | Speed matters | Measure time-to-response if possible |

Step 3: Score

| Score | Criteria | |-------|---------| | 9-10 | Exceptional. Clear value prop, early aha moment, interactive, strong CTA | | 7-8 | Good. Solid demo with 1-2 notable areas for improvement | | 5-6 | Average. Functional but missing key elements | | 3-4 | Below average. Multiple issues affecting conversion | | 1-2 | Poor. Major structural problems |

Output Format

# Demo Review: [Company Name]

**Reviewed:** [Date]
**Source:** [Video URL / Website / Recording]
**Purpose:** [Self-improvement / Competitor analysis / Prospect outreach]

---

## Score: X/10

**One-line verdict:** "[What's working and what's the biggest issue]"

---

## What's Working

- **[Strength 1]:** [Specific observation with timestamp or detail]
- **[Strength 2]:** [Specific observation]
- **[Strength 3]:** [Specific observation]

---

## Opportunities

| Issue | Impact | Suggestion |
|-------|--------|-----------|
| [Specific problem] | [Why it hurts conversion] | [Actionable fix] |
| [Specific problem] | [Why it hurts conversion] | [Actionable fix] |
| [Specific problem] | [Why it hurts conversion] | [Actionable fix] |

---

## Quick Wins (Do This Week)

1. **[Quick win 1]** — [What to change and why]
2. **[Quick win 2]** — [What to change and why]
3. **[Quick win 3]** — [What to change and why]

---

## The Bigger Opportunity

"[2-3 sentences identifying the core limitation of their current demo approach and what the next level looks like. For self-reviews: what structural changes would 2x conversion. For prospect outreach: where the gap is between their current experience and what buyers expect.]"

Emerging approaches like AI-powered live demos and interactive product experiences are changing buyer expectations — prospects increasingly want to engage with products on their own terms, not wait for a scheduled walkthrough.

Adjusting for Purpose

Self-Improvement Review

Focus on:

• Specific timestamps where engagement likely drops
• Comparison to best-in-class demos in your category
• A/B test suggestions (different openings, CTAs, lengths)
• How the demo could be personalized for different personas

Competitor Analysis

Focus on:

• What they do better than you (be honest)
• What they miss that you can exploit
• Their messaging and positioning choices
• Gaps in their demo that your product fills

Prospect Outreach (Value-First)

Focus on:

• Genuine, actionable feedback (not manufactured problems)
• Specific, complimentary observations (builds goodwill)
• Quick wins they can implement regardless of your product
• The natural bridge to how your product addresses their gap

Tone for prospect outreach: Helpful expert, not salesperson. The report should be useful even if they never respond.

Instructions

1. Be specific, not generic. Reference exact timestamps, specific UI elements, particular phrases. Generic feedback isn't valuable.
2. Calibrate honestly. Don't inflate scores to be nice or deflate to create urgency. Trust comes from honesty.
3. Lead with strengths. Especially for prospect outreach — opening with criticism kills the relationship.
4. Quick wins should be genuinely quick. "Redesign your entire website" is not a quick win. "Add a CTA button to the end screen" is.
5. The Bigger Opportunity should feel natural. It should flow from the issues identified, not feel bolted on.
6. Keep it skimmable. Bullet points, tables, scores. Founders and PMMs won't read 10 pages.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: tough-tongue
• Source: tough-tongue/demo-prep-skills
• License: MIT

Install and usage instructions live in the source repository linked above.