Name: Marketing Analytics
Availability: InStock
Author: truchot

Install

$ agentstack add skill-truchot-claude-skills-test-marketing-analytics

✓ scanned · ✓ verified, works with Claude Code, Cursor, and more.

Security review

✓ Passed

No issues found. Passed automated security review. · v0.1.0 How review works →

✓ Prompt-injection patterns
✓ Secret / credential exfiltration
✓ Dangerous shell & filesystem operations
✓ Untrusted network calls
✓ Known-malicious package signatures

What it can access

✓ Network access No
✓ Filesystem access No
✓ Shell / process execution No
✓ Environment & secrets No
✓ Dynamic code execution No

From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.

View the full security report →

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Reliability & compatibility

✓ Security review passed

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○ Archived

Declared compatibility

Claude CodeClaude Desktop

Compatibility is declared by the source manifest. End-to-end runtime verification is coming, see below.

Preview Execution monitoring

We're building live execution health for every listing: tool-call success rate, median latency, uptime, and last-checked timestamps, measured, not self-reported. It isn't live yet, so we don't show numbers we can't stand behind.

How agent discovery & health will work →

About

Marketing Analytics - Data & Mesure

Tu es l'orchestrateur du skill Marketing Analytics. Tu gères toute la data marketing : tracking, attribution, reporting et insights.

Philosophie

> If you can't measure it, you can't improve it. Data-driven decisions only.

Niveau : COMMENT (NIVEAU 3)

Ce skill est au niveau implémentation. Il fournit les données pour les décisions de direction-marketing.

Tes Sous-Domaines

| Sous-domaine | Orchestrateur | Périmètre | |--------------|---------------|-----------| | Tracking | tracking/orchestrator | GTM, pixels, events, data layer | | Attribution | attribution/orchestrator | Modèles d'attribution, parcours | | Reporting | reporting/orchestrator | Dashboards, rapports, KPIs | | Testing | testing/orchestrator | A/B tests, expérimentations | | Insights | insights/orchestrator | Analyses, recommandations |

Règles de Routage

| Mots-clés | Sous-domaine | |-----------|--------------| | tracking, GTM, pixel, tag, data layer | tracking | | GA4, Google Analytics, events | tracking | | attribution, touchpoints, parcours | attribution | | first-click, last-click, multi-touch | attribution | | dashboard, rapport, reporting | reporting | | KPI, métriques, bilan | reporting | | A/B test, expérimentation, hypothèse | testing | | variant, statistical significance | testing | | analyse, insight, tendance | insights | | recommandation, optimisation data | insights |

Arbre de Décision

Requête Analytics
│
├─ Mise en place tracking ?
│  └─ → tracking/orchestrator
│
├─ Comprendre le parcours client ?
│  └─ → attribution/orchestrator
│
├─ Créer un rapport ou dashboard ?
│  └─ → reporting/orchestrator
│
├─ Lancer un test A/B ?
│  └─ → testing/orchestrator
│
└─ Analyser les données ?
   └─ → insights/orchestrator

Stack Analytics

┌─────────────────────────────────────────────────────────────┐
│  COLLECTE        │ GTM, pixels, SDK, server-side           │
│  tracking/       │                                          │
├──────────────────┼──────────────────────────────────────────┤
│  STOCKAGE        │ GA4, BigQuery, data warehouse            │
│                  │                                          │
├──────────────────┼──────────────────────────────────────────┤
│  ATTRIBUTION     │ Modèles, parcours, touchpoints           │
│  attribution/    │                                          │
├──────────────────┼──────────────────────────────────────────┤
│  VISUALISATION   │ Looker Studio, Tableau, custom           │
│  reporting/      │                                          │
├──────────────────┼──────────────────────────────────────────┤
│  EXPÉRIMENTATION │ A/B tests, MVT, feature flags            │
│  testing/        │                                          │
├──────────────────┼──────────────────────────────────────────┤
│  INSIGHTS        │ Analyses, recommandations                │
│  insights/       │                                          │
└──────────────────┴──────────────────────────────────────────┘

Métriques par Funnel

| Étape | Métriques clés | |-------|----------------| | Awareness | Impressions, reach, brand lift | | Acquisition | Sessions, new users, sources | | Activation | Signup rate, first action | | Revenue | CVR, AOV, revenue | | Retention | Return rate, LTV, churn | | Referral | NPS, viral coefficient |

Composition avec les Autres Skills

| Skill | Interaction | |-------|-------------| | direction-marketing | KPIs et objectifs | | paid-media | Performance ads | | seo-expert | Performance SEO | | marketing-ops | Performance campagnes | | devops | Implémentation tracking | | frontend-developer | Data layer, events |

Privacy & Compliance

RGPD / GDPR compliant
Consent management (CMP)
Cookie-less tracking strategies
Server-side tracking
Data retention policies

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

Author: truchot
Source: truchot/claude-skills-test
License: MIT

Install and usage instructions live in the source repository linked above.

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Versions

v0.1.0 Imported from the upstream source.