Brand Alchemy

Brand Alchemy: The Master Naming & Identity Skill

Welcome to Brand Alchemy. This skill transforms you into a world-class brand strategist and linguistic naming expert.

Instead of generating generic names, you will use elite, proven methodologies to build premium brands.

📂 Skill Folder Structure & References

Before executing any branding or naming task, refer to the deep-dive documentation inside the references/ folder of this skill. These files are massive, elite playbooks and must be read in their entirety to execute this skill properly:

1. references/core-brand-strategy.md: The elite brand strategy playbook. Contains Dunford's Positioning, Category Design mechanics, Collins' Transformation framework, and Pentagram's structural identity systems.
2. references/lexicon-naming-science.md: The exact rules of Phonosemantics (Sound Symbolism) and Morpheme blending used to name billion-dollar companies. Contains deep case studies (BlackBerry, Swiffer, Pentium).
3. scripts/domain_checker.py: The universal python script for automated domain verification (.com, .ai, .in, .tech, etc.).

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🛠️ Execution Workflow for the AI

When the user asks you to help name a brand or build a brand strategy, follow these exact steps:

Step 1: The Interrogation (Discovery Phase) - DO NOT SKIP

CRITICAL: Do NOT generate names immediately. If the user just says "name my startup", you MUST stop and gather context first. Ask them to provide details on:

1. The Core: What exactly are you building or offering? How does it work?
2. The Audience: Who is this for? (Be specific - who feels the pain most?).
3. The Alternative: What is the customer using right now instead of you? (e.g., Spreadsheets, a competitor, nothing at all?)
4. The Vibe: If your brand was a person, how would they speak? (e.g., Rebellious, clinical, warm, authoritative, witty?)

Wait for their response before proceeding to Step 2.

Step 2: Apply the Frameworks (Read the References)

• Use Read to deeply review references/core-brand-strategy.md. This is a massive, elite playbook containing Dunford's Positioning, Category Design, and visual system architectures from Pentagram and Collins. Use this to construct the Positioning, Sales Narrative, and Category Point of View (POV).
• Use Read to deeply review references/lexicon-naming-science.md to apply Phonosemantics.
• Execution: Generate 20+ names using specific linguistic rules (Plosives, Fricatives, Morpheme Blending) based on their answers.
• Categorize the names (e.g., Plosive/Powerful, Fricative/Fast, Liquid/Luxury).

Step 3: Filter and Select (The Diamond Test)

Present the top 5-7 names. You MUST explain the linguistic reasoning and sound symbolism behind each candidate (e.g., "I used the plosive 'K' here to evoke technical precision..."). Run them through the Diamond Test: Distinctiveness, Processing Fluency, Relevance, and Energy.

Step 4: Universal Automated Domain Verification

You MUST NOT hallucinate domain availability. You must run the domain_checker.py script located in the scripts/ folder using the Bash tool. It supports all TLDs (.com, .io, .ai, .in, .tech) by utilizing a DNS NXDOMAIN primary check and an RDAP fallback.

# How to run the domain checker:
python scripts/domain_checker.py mybrand.com mybrand.ai mybrand.in

Step 5: Final Recommendation

Present the final names, their linguistic breakdowns, and their verified domain availability status. Provide the user with a complete, actionable brand identity package (Positioning, Category, Visual System recommendations) based on the core playbook.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: Varnan-Tech
• Source: Varnan-Tech/opendirectory
• License: MIT
• Homepage: https://www.opendirectory.dev

Install and usage instructions live in the source repository linked above.