Pricing Strategy Analyzer

Pricing Strategy Analyzer

Analyze pricing strategy with competitive positioning, packaging, and revenue modeling.

When to Use This Skill

• Current pricing isn't working (losing deals or leaving money on table)
• Launching new pricing tiers
• Considering pricing changes
• Annual pricing review
• Transitioning to usage-based or outcome-based pricing
• AI product pricing strategy

The Problem

Pricing decisions are often made on gut feel or by copying competitors. Without structured analysis, you either leave money on the table or lose deals you should win.

Process

Step 1: Check Your Context

Read context files for current pricing, competitors, business model, and personas.

Step 2: Document Current Pricing

Map tiers, pricing model, discounting patterns, and average deal size.

Step 3: Analyze Competitive Pricing

Direct competitor pricing, feature-price mapping, positioning analysis.

Step 4: Evaluate Pricing Model and Value Metric

Assess fit of seat-based, usage-based, outcome-based, and hybrid models.

Step 5: Assess Willingness to Pay

Analyze win/loss data, discount frequency, upgrade/downgrade patterns.

Step 6: Analyze Packaging Strategy

Evaluate tier count, feature gating, upgrade triggers, expansion potential.

Step 7: Model Revenue Impact

Scenario analysis across pricing changes and model switches.

Step 8: Plan Migration

Grandfathering, timeline, communication, sales enablement, risk mitigation.

Framework Reference

• Value-based pricing (Patrick Campbell/ProfitWell)
• Usage-based pricing (Kyle Poyar/OpenView)
• Outcome-based pricing (Intercom Fin, Zendesk)
• Good-Better-Best packaging
• Street Pricing (Marcos Rivera)
• PLG Monetization (Elena Verna)

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: varunk130
• Source: varunk130/claude-code-skills
• License: MIT

Install and usage instructions live in the source repository linked above.