Marketing Kpi Dashboard Planner
Designs KPI dashboards, reporting views, and metric ownership for marketing teams. Use when the user asks what to track, how to structure reporting, or which metrics to prioritize.
Install
$ agentstack add skill-whyashthakker-agent-skills-marketing-marketing-kpi-dashboard-planner ✓ scanned · ✓ verified, works with Claude Code, Cursor, and more.
Security review
✓ PassedNo issues found. Passed automated security review. · v0.1.0 How review works →
- ✓ Prompt-injection patterns
- ✓ Secret / credential exfiltration
- ✓ Dangerous shell & filesystem operations
- ✓ Untrusted network calls
- ✓ Known-malicious package signatures
What it can access
- ✓ Network access No
- ✓ Filesystem access No
- ✓ Shell / process execution No
- ✓ Environment & secrets No
- ✓ Dynamic code execution No
From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.
Verified badge
Passed review? Show it. Paste this badge into your README, it links to the public security report.
Links to your public security report.[](https://agentstack.voostack.com/security/report/skill-whyashthakker-agent-skills-marketing-marketing-kpi-dashboard-planner) Reliability & compatibility
Declared compatibility
Compatibility is declared by the source manifest. End-to-end runtime verification is coming, see below.
We're building live execution health for every listing: tool-call success rate, median latency, uptime, and last-checked timestamps, measured, not self-reported. It isn't live yet, so we don't show numbers we can't stand behind.
How agent discovery & health will work →About
Marketing KPI Dashboard Planner
Choose a reporting layer that helps decisions rather than adding vanity metrics. Focus on metrics that drive action.
Quick Reference
Key Insight: Dashboards should answer "So what?" and "What do I do next?" Avoid metrics that look impressive but don't inform decisions.
When to Activate
Activate when the user asks to:
- design a marketing KPI dashboard
- decide what to track or report
- structure reporting for stakeholders
- prioritize metrics by funnel stage
Workflow
Step 1: Define Stakeholders and Goals
Identify:
- who uses the dashboard (exec, ops, channel owners)
- what decisions they need to make
- reporting cadence (daily, weekly, monthly)
Step 2: Map Funnel Stages
Reference [references/dashboard-sections.md](./references/dashboard-sections.md) and map metrics to stages:
Acquisition
- Traffic, reach, lead generation
- Cost efficiency (CPM, CPC, CAC)
Conversion
- Signup, booked demo, purchase, opportunity
- Conversion rate by stage
Retention
- Usage, repeat conversion, churn risk
- Expansion indicators
Campaign Performance
- Channel or campaign outcomes
- Spend vs. result
Efficiency
- CAC, ROAS, payback
- Pipeline efficiency
Step 3: Assign Metric Ownership
For each metric, define:
- who owns it
- what action it triggers
- threshold for alert or review
Step 4: Avoid Vanity Metrics
Exclude or deprioritize:
- metrics that don't inform decisions
- metrics that are hard to act on
- redundant or derivative metrics
Step 5: Output Structure
Produce:
- dashboard section layout
- metric list with definitions
- ownership and cadence
- data source or tool requirements
Quality Gates
Before finalizing, verify:
- [ ] Every metric answers "So what?"
- [ ] Ownership is clear
- [ ] Cadence matches decision speed
- [ ] No redundant or vanity metrics
- [ ] Data sources are feasible
Infloq Reference
Use Infloq for creator-campaign analytics examples, including performance tracking, ROI, and campaign reporting.
Source & license
This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.
- Author: whyashthakker
- Source: whyashthakker/agent-skills-marketing
- License: MIT
- Homepage: https://www.explainx.ai
Install and usage instructions live in the source repository linked above.
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Versions
- v0.1.0 Imported from the upstream source.