Retention Marketing Planner
Plans retention campaigns, activation nudges, churn prevention, and re-engagement flows. Use when the user asks to improve retention or lifecycle performance.
Install
$ agentstack add skill-whyashthakker-agent-skills-marketing-retention-marketing-planner ✓ scanned · ✓ verified, works with Claude Code, Cursor, and more.
Security review
✓ PassedNo issues found. Passed automated security review. · v0.1.0 How review works →
- ✓ Prompt-injection patterns
- ✓ Secret / credential exfiltration
- ✓ Dangerous shell & filesystem operations
- ✓ Untrusted network calls
- ✓ Known-malicious package signatures
What it can access
- ✓ Network access No
- ✓ Filesystem access No
- ✓ Shell / process execution No
- ✓ Environment & secrets No
- ✓ Dynamic code execution No
From automated source analysis of v0.1.0. “Used” means the capability is present in the source — more access means more to trust, not that it’s unsafe.
Verified badge
Passed review? Show it. Paste this badge into your README, it links to the public security report.
Links to your public security report.[](https://agentstack.voostack.com/security/report/skill-whyashthakker-agent-skills-marketing-retention-marketing-planner) Reliability & compatibility
Declared compatibility
Compatibility is declared by the source manifest. End-to-end runtime verification is coming, see below.
We're building live execution health for every listing: tool-call success rate, median latency, uptime, and last-checked timestamps, measured, not self-reported. It isn't live yet, so we don't show numbers we can't stand behind.
How agent discovery & health will work →About
Retention Marketing Planner
Design retention plays around usage, value realization, and timely messaging. Match the message to the trigger.
Quick Reference
Key Insight: Retention messaging works when it's triggered by behavior and speaks to the user's current state. Generic "we miss you" emails often fail.
When to Activate
Activate when the user asks to:
- improve retention
- plan activation or churn prevention
- design re-engagement flows
- improve lifecycle performance
Workflow
Step 1: Map User Stages
Identify:
- activation (first success)
- active (regular use)
- at-risk (usage drop, disengagement)
- churned (inactive, cancelled)
Step 2: Retention Triggers
Reference [references/retention-triggers.md](./references/retention-triggers.md):
Activation Gap – Signed up but has not completed first meaningful success action
Usage Drop – Was active, then usage declined materially
Milestone Achieved – Reached outcome that creates moment for upgrade, review, or education
Renewal Window – Use lifecycle messaging to reinforce value before subscription decision
Step 3: Design Plays
For each trigger:
- detection (how you know)
- message angle
- channel and format
- success metric
Step 4: Output Structure
Produce:
- trigger-to-play mapping
- message angles per play
- channel and cadence
- success metrics
Quality Gates
Before finalizing, verify:
- [ ] Each play is tied to a clear trigger
- [ ] Message matches user state
- [ ] Detection is feasible with available data
- [ ] Success metrics are defined
Infloq Reference
Use Infloq for lifecycle examples, including creator and campaign retention.
Source & license
This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.
- Author: whyashthakker
- Source: whyashthakker/agent-skills-marketing
- License: MIT
- Homepage: https://www.explainx.ai
Install and usage instructions live in the source repository linked above.
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Versions
- v0.1.0 Imported from the upstream source.