Ppa Value Perception
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Ppa Assortment Diagnosis
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Scope Audit
Audits RFPs, SOWs, briefs, retainers, and client requests to detect hidden scope, missing assumptions, delivery risk, unpriced work, dependency gaps, and change-order opportunities. Use when asked to review a scope, proposal, RFP, SOW, client ask, or delivery commitment. Also trigger when someone says "review this contract", "is this priced right?", "what are we missing?", "can we deliver this?",…
Crm Journey Architect
Designs CRM journeys, lifecycle flows, segmentation logic, triggers, messages, data dependencies, measurement, and implementation requirements. Use when building or reviewing CRM, email, SMS, WhatsApp, app, loyalty, lead nurturing, reactivation, retention, or customer lifecycle programs. Also trigger when someone says "design a journey", "build an email flow", "create a welcome series", "abandone…
Market Basket Analysis
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Response Uplift Modeling
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Weekly Control Tower
Produces weekly agency control-tower reviews covering delivery status, campaign performance, CRM activity, media pacing, blockers, SLA risk, FTE load, margin drift, and executive decisions. Use for weekly business reviews, status meetings, client control, or internal leadership updates based on MCP data access from platforms AND/OR reports uploaded (CSV, Excel, PDF). Also trigger when someone say…
Audience Segmentation Brief
Builds audience segmentation briefs from customer, behavioral, demographic, transactional, CRM, media, or market data. Supports RFM segmentation, CLV estimation (BG/NBD + Gamma-Gamma methodology from PyMC-Marketing), K-Means behavioral clustering, and Consumer Identity Graph resolution for 1st/2nd/3rd party data. Use when defining audiences, personas, segments, targeting logic, activation groups,…
Customer Lifetime Value
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Ppa Pack Size Leverage
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Qbr Generator
Generates executive quarterly business reviews that synthesize performance, delivery, media, CRM, creative, operations, finance, risks, decisions, learnings, and next-quarter priorities. Use when preparing QBRs, leadership reviews, client business reviews, board-style updates, or quarterly growth narratives. Use pptx, excel and word generation tools as needed to create executive-ready deliverable…
Agency Request Intake Router
Classifies agency client requests and routes them to the correct operating workflow. Use when a user shares a new brief, client request, campaign ask, scope change, media request, CRM request, reporting request, QBR request, or asks "what workflow should this trigger?" or "where does this go?" or "who owns this?" Also trigger when someone pastes an email from a client asking for something, shares…
Customer Segmentation Clustering
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Recommender Systems
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Executive Growth Memo
Converts agency operations, campaign performance, CRM signals, media results, financial risk, and delivery status into concise CEO, CFO, CRO, or CMO-ready executive memos. Follows the KPI cascade framework from weekly-control-tower. Use when asked to summarize performance, explain risk, prepare leadership communication, or translate operational detail into executive language. Also trigger when so…
Price Elasticity Modeling
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Margin Simulation
Simulates agency margin, delivery cost, cost-to-serve, leakage, FTE economics, vendor costs, and profitability by client, scope, campaign, or retainer. Applies Monte Carlo simulation for uncertainty quantification and leakage detection for margin erosion sources. Use when asked to evaluate P&L, margin, EBITDA impact, pricing, fee sufficiency, or commercial viability. Also trigger when someone say…
Fte Capacity Sizing
Estimates the FTE capacity, role mix, seniority, utilization, and delivery load required for agency scopes, campaigns, CRM programs, media operations, or retained services. Applies a 70/30 AI-to-human operating model where 70% of task volume is handled by AI agents and 30% requires human judgment. Use when asked to size a team, build a staffing plan, estimate headcount, design a pod structure, ch…
Client Memory Synthesizer
Synthesizes client history, decisions, preferences, risks, scope changes, operational patterns, commercial context, performance learnings, and relationship dynamics into reusable client memory briefs. Use when preparing client handovers, onboarding new team members, building tenant context, summarizing historical decisions, recovering institutional knowledge, or creating an executive memory layer…
Ppa Continuous Optimization
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Price Threshold Detection
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Price Demand Optimization
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Data Intake Normalizer
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Media Procurement Benchmark
Benchmarks media costs, supplier terms, inventory quality, volume commitments, make-goods, rebates, payment terms, and procurement efficiency. Use when evaluating media supplier negotiations, annual volume deals, rate cards, platform costs, publisher proposals, or whether media buying terms are commercially competitive. Also trigger when someone says "is this a good rate?", "are we overpaying?",…
Rfp Submission
Analyzes RFPs for media, creative, CRM, or full-service agency pitches and generates structured 8-chapter responses with research, strategic framing, operating model, measurement framework, and commercial structure. Use when preparing a pitch, responding to an RFP, building a proposal, defending budget, or competing for new business. Also trigger when someone says "we got an RFP", "prepare the pi…
Change Order Generator
Generates commercial change-order recommendations and draft language when client requests exceed approved scope, SLA, deliverables, timing, data availability, media complexity, CRM complexity, or staffing assumptions. Use when asked to monetize extra work, scope creep, new requests, urgent changes, or unplanned deliverables. Also trigger when someone says "the client wants more", "this isn't in s…
Performance Diagnosis
Diagnoses why campaigns, CRM journeys, media plans, funnels, landing pages, apps, or business KPIs are underperforming. Use when performance is below target, costs rise, conversion falls, delivery is weak, CRM response drops, creative fatigues, or leadership needs root-cause analysis. Also trigger when someone says "why is performance down?", "CPA is rising", "ROAS dropped", "leads are bad", "wha…
Analyzing Marketing Campaign
Analyze weekly marketing campaign performance data across channels. Use when analyzing multi-channel digital marketing data to calculate funnel metrics (CTR, CVR) and compare to benchmarks, compute cost and revenue efficiency metrics (ROAS, CPA, Net Profit), or get budget reallocation recommendations based on performance rules.
Creative Supply Planner
Plans the creative asset supply chain required for campaigns, CRM, media, content, personalization, testing, localization, and optimization. Use when defining asset requirements, creative versions, format matrices, production workload, creative fatigue risk, GenAI production support, or campaign content operations. Also trigger when someone says "what assets do we need?", "how many versions?", "p…
Media Routing Planner
Plans and optimizes media budget routes across channels, platforms, audiences, geographies, and funnel stages to achieve business outcomes. Use when asked to allocate, reallocate, optimize, pressure-test, or explain a media plan based on budget, KPIs, timing, risk, inventory, saturation, and expected impact. Also trigger when someone says "build a media plan", "optimize the budget", "where should…
Ppa Financial Model
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Mmm Modeling
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Survival Analysis Marketing
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Campaign Launch Qa
Performs pre-launch QA for campaigns across media, creative, CRM, landing pages, tracking, approvals, reporting, and operations. Use before launching a campaign, journey, media plan, email, landing page, app flow, or activation. Also trigger when someone says "are we ready to launch?", "QA the campaign", "pre-launch checklist", "go/no-go", "what's missing before launch?", "validate before we go l…
Measurement Incrementality
Designs and evaluates measurement approaches that separate delivery, attribution, correlation, and true incrementality across media, CRM, retail, app, website, and sales outcomes. Use when asked to prove impact, evaluate ROI, design experiments, interpret platform-reported results, build MMM/incrementality logic, or defend marketing investment. Also trigger when someone says "prove marketing work…