Stg Designing Gtm
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Stg Segmenting Customers
Generates strategic customer segment definitions with observable filters, pain scoring, and compression-model elimination. Use when constructing segment hypothesis during BUILD phase 2.
Gap Enforcing Decisions
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Stg Designing Pricing
Develops pricing hypothesis using value-based methodology, tier architecture, and mode-specific constraints. Use when constructing unit economics during BUILD phase 2.
Gap Running Destruction
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Stg Sizing Markets
Calculates market opportunity with TAM/SAM/SOM using dual methods and timing analysis. Use when researching market size during BUILD phase 1 or refreshing market data during CHALLENGE.
Stg Analyzing Competition
Maps competitive landscape, identifies positioning gaps, and assesses competitor response capability for red-team input. Use when researching competition during BUILD phase 1 or feeding destruction phase.
Stg Designing Channels
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Stg Calculating Economics
Calculates unit economics (LTV, CAC, payback, margins) with range-based estimates, cost structure, and scenario analysis. Use when constructing unit economics hypothesis during BUILD phase 2.
Gap Computing Ledger
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Stg Designing Solutions
Designs solution architecture, selects growth model, assembles positioning, maps features to problems, and defines MVP scope. Use when constructing Solution Design section during BUILD phase 2.
Stg Extracting Insights
Processes governor-provided expert sources into structured, tier-labeled insights that feed the hypothesis register as evidence. Use when governor provides a book, article, video, or podcast for processing.
Stg Scoring Problems
Scores problem candidates using four-property framework (frequency, severity, breadth, alternatives' inadequacy) with compression-model elimination. Use when constructing problem hypothesis during BUILD phase 2.