Email Marketing
Write and plan emails that get opened and acted on — welcome sequences, nurture campaigns, newsletters, cold outreach, and re-engagement. Full workflow from brief to final draft.
Brand Voice
Define and document your brand voice — tone, personality, writing mechanics, and on/off-brand examples. Use when you want every piece of content to sound consistently like you.
Business Context
Capture your business identity, audience, positioning, voice, and goals into a reusable context document. Set this up first — every other marketing skill references it automatically.
Copywriting
Write marketing copy that converts — headlines, CTAs, hero sections, service descriptions, value props, landing pages, and ads. Full process from brief to self-edited final draft.
Lead Generation
Build lead generation systems — lead magnets, opt-in strategy, referral systems, partnerships, outbound, and paid lead gen. Recommendations prioritized by business stage and situation.
Audience Research
Deep customer research — review mining, competitor audience analysis, survey design, interview frameworks, and language pattern extraction. Turn research into actionable insights.
Marketing Strategy
Build 90-day marketing plans, choose the right channels, set goals, allocate budget, and define KPIs. Grounded in the current business situation — not generic best practices.
Website Optimization
Review and improve website conversion — homepage, service pages, trust signals, site structure, mobile experience, and page speed. Full audit with prioritized recommendations.
Competitor Analysis
Map the competitive landscape — positioning gaps, messaging differentiation, pricing comparison, and where to win. Turns competitor research into a clear strategic advantage.
Seo Strategy
Audit and improve search visibility — keyword research, on-page optimization, technical SEO, local SEO, content strategy, and AI search optimization. Prioritized recommendations.
Social Content
Create platform-specific social content for Instagram, LinkedIn, TikTok, and X. Includes content pillars, calendar framework, repurposing strategy, and self-edit filters.
Client Communication
Write client-facing communications — proposals, follow-ups, project updates, review requests, testimonial collection, and re-engagement of past clients. Templates for every stage.