Competitive Intelligence
Build a comprehensive competitive analysis and intelligence document for a B2B SaaS client. Use this skill when the user wants to research competitors, create a competitive landscape overview, build battle cards, analyze competitor positioning and pricing, identify differentiation opportunities, or populate a client's competitive.md file. Trigger on phrases like "competitive analysis for [client]…
Keyword Research
When the user wants to research keywords, find target keywords, or analyze search intent. Also use when the user mentions "keyword research," "keyword tool," "target keywords," "search volume," "search intent," "keyword difficulty," "topical map," "keyword clustering," "People Also Ask," "Google autocomplete," "autocomplete keywords," or "alphabet method." For clusters, use content-strategy.
Linkedin Posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
Qbr Narrative
Generate the marketing leader's QBR narrative — what happened, what it means, what we're changing — for an audience of CRO, CEO, and board. Use when the user asks to draft my QBR narrative, quarterly marketing review, board narrative, quarterly business review writeup, or "draft this quarter's marketing QBR." Produces a structured three-section narrative under 400 words, plus a board-ready Slack…
Seo Strategy
When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," "why SEO," "SEO value," or "search strategy." For technical/crawl audit execution, use seo-audit. For keyword research,…
Landing Page Generator
When the user wants to create, optimize, or audit campaign landing pages for paid ads, email, or other traffic. Also use when the user mentions "landing page," "PPC landing page," "SEM landing page," "conversion page," "campaign page," "lead capture page," "landing page optimization," "LP conversion," "single-page funnel," or "squeeze page." Not for the main site homepage; use homepage-generator.
Weekly Marketing Pulse
Generate the CMO's weekly marketing performance brief — a tight, insight-driven summary of last week's pipeline, MQLs, top campaigns, and three priorities for the week ahead. Use when the user asks for their weekly marketing pulse, weekly metrics, weekly update, Monday marketing report, weekly performance brief, or "give me the weekly numbers." Produces a structured leadership-ready brief plus a…
Icp Builder
Build a comprehensive, research-backed ICP and buyer persona document for a client engagement. Writes a complete icp.md to ~/Obsidian/01-Clients/<ClientName>/icp.md. Use this skill whenever the user says /icp-builder, asks to "build the ICP", "create personas", "define the ideal customer profile", "who should we target", or "build out the personas" for a client — even if they don't say /icp-build…
Gtm Strategy
When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion." For launch checklist, use product-launch.