Seo
Use when adding metadata, creating sitemaps, generating robots.txt, implementing structured data (JSON-LD), optimizing for search engines, building OG images, creating llms.txt for AI search engines, or fixing SEO issues in Next.js applications. Covers Google's official guidance, GEO (Generative Engine Optimization), Core Web Vitals, and common SEO myths.
Ux Copy
Use when writing or reviewing UI text — buttons, error messages, empty states, onboarding, confirmation dialogs, notifications, tooltips, labels, and any user-facing copy in React/Next.js components. Covers voice and tone calibration, microcopy patterns, copy auditing, and refactoring existing copy for consistency and clarity.
Product Marketing
Product management and marketing strategy — positioning, discovery, go-to-market, prioritization, metrics, copywriting, and artifact generation. Verified against Cagan (SVPG), Dunford, Torres, Reforge, JTBD, and OWASP-grade rigor applied to PM/PMM decisions.
Api Security
OWASP API Security Top 10 (2023) with production Next.js App Router code — access control, authentication, input validation, rate limiting, security headers, data exposure, supply chain, SSRF
React Performance
Use when optimizing React component rendering, fixing Core Web Vitals (LCP, INP, CLS), reducing bundle size, diagnosing re-renders, code splitting, memoization decisions, Server Component patterns, or profiling React apps. Covers React 19, React Compiler, useTransition, useDeferredValue, Suspense, and Next.js optimization.
Wcag Accessibility
Use when building UI components, reviewing color contrast, adding ARIA attributes, handling keyboard navigation, writing alt text, creating forms, or ensuring WCAG 2.2 AA compliance. Covers color contrast ratios, semantic HTML, focus management, screen reader support, motion preferences, and accessibility auditing.