Lead Gen
Design lead generation using Hormozi's $100M Leads Core Four. Use when creating a lead magnet, planning warm or cold outreach, designing a content strategy, planning paid ads, building referral/affiliate/employee lead-getter programs, or diagnosing "not enough leads" or an empty top of funnel.
Positioning
Run April Dunford's positioning process (Obviously Awesome). Use when positioning or repositioning a product, feature, or company; choosing a market category; writing a homepage hero, one-liner, or elevator pitch; defining competitive alternatives and differentiators; or when symptoms of weak positioning appear - confused prospects, long sales cycles, price pressure, fast churn.
Continuous Discovery
Run post-launch product discovery using Continuous Discovery Habits (Teresa Torres) - opportunity solution trees, weekly interview cadence, assumption-level testing. Use when deciding what to build next for a live product, structuring or prioritizing a backlog of user needs, setting a product outcome or North-Star target for a team, turning interview notes into decisions, testing a feature idea b…
Guide Writing
Structure long-form educational content using Write Useful Books (Rob Fitzpatrick) - scope a tight promise, design for recommendability (DEEP), beta-read, seed word of mouth. Use when planning or structuring an ebook, guide, course companion, documentation-as-product, tutorial series, or flagship newsletter series; when scoping what a piece promises and excludes; or when deciding how to beta-test…
Teaching Design
Design teaching experiences using The Workshop Survival Guide method - learning outcomes first, format rotation, energy management. Use when designing or reviewing a workshop, course, conference talk, YouTube video or tutorial script, webinar, live stream, or lecture; when planning exercises; or when content feels flat and audience attention drops.
Shipmate
The full-lifecycle framework for building products people pay for - routes any product/business situation to the right stage and skill, and maintains persistent venture memory across sessions. Use when someone has a new product or business idea and asks where to start, when revenue or growth is stuck and the cause is unclear, when diagnosing "nobody is buying / signing up / staying", when asked "…
Product Bets
Choose, construct, test, and operate product bets using Life at the Speed of Play (Mark Pincus) - instinct vs idea, Proven-Better-New, Minimum Idea State, the weekly roadmap OS. Use when deciding whether to build a product or feature, testing an idea before writing code, choosing a market or what to copy vs innovate, setting up a weekly product cadence or OKRs, picking a North-Star or leading met…
Money Models
Design monetization sequencing using Hormozi's $100M Money Models - attraction offers, upsells, downsells, continuity, payment structures. Use when designing a pricing ladder, free trial or discount mechanics, payment plans, subscription/continuity or membership billing, cash-flow-positive acquisition (30-day payback), or deciding what to sell a customer next.
Mom Test
Plan, conduct, and review customer discovery conversations using The Mom Test (Rob Fitzpatrick). Use when preparing user or customer interviews, validating a product/feature/business idea through conversations, writing interview questions, judging whether feedback is real signal or bad data (compliments, fluff, ideas), or deciding whether a meeting produced real commitment vs polite rejection.
Offer Design
Design or improve a product/service offer using Hormozi's Grand Slam Offer process ($100M Offers). Use when creating or pricing an offer, building a value stack, choosing guarantees, adding scarcity/urgency/bonuses, naming an offer or promotion, picking a market or niche, or when conversion is low and price resistance is high.