App Store Optimization
Use this skill when optimizing app store listings, researching keywords, or tracking mobile app performance on Apple App Store and Google Play Store.
Buffer
Use this skill when you need to work with buffer through its generated async Python app, call its MCP-backed functions from code, or inspect available functions with the mcp-skill CLI.
Utm Builder
Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.
Skill Navigator
Use this skill when you need guidance on which skill to use for any task. Recommends the perfect skill, creates skill combinations, and helps you discover capabilities you didn't know you had.
Social Media Management
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Challenge Funnel
This skill should be used when the user asks to "create a challenge funnel", "build a 5-day challenge", "bootcamp funnel", "challenge launch", or mentions challenges, bootcamps, or multi-day engagement funnels. Creates challenge funnels that activate prospects, build community, and convert to core offers.
Crm Integration
CRM integration patterns for Close CRM, HubSpot, and Salesforce. Use when: Close CRM, HubSpot, Salesforce, CRM API, lead sync, deal sync, activity logging, CRM webhook, pipeline automation, contact enrichment.
Personalization At Scale
Generate unique personalized first lines for hundreds of prospects using company news, LinkedIn activity, and mutual connections. Saves 10+ hours of manual research per campaign. Use when you need personalized outreach at volume.
Executive Dashboard Generator
Transform raw data from CSVs, Google Sheets, or databases into executive-ready reports with visualizations, key metrics, trend analysis, and actionable recommendations. Creates data-driven narratives for leadership. Use when users need to turn spreadsheets into executive summaries or board reports.
Clickup
Use this skill when you need to work with clickup through its generated async Python app, call its MCP-backed functions from code, or inspect available functions with the mcp-skill CLI.
Landing Page Optimization
Use when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Covers hero sections, above-the-fold content, value propositions, CTAs, landing page templates, and high-converting page structure. Applies to sales pages, lead capture pages, product pages, and marketing site pages. Use this skill for landing page copy, landing page design, landing pa…
Product Hunt Launch
Product Hunt launch optimization with specific specs, timing, and gallery strategy. Covers taglines, gallery images, maker comments, and launch day tactics. Use for: product launches, startup launches, side project launches, Product Hunt optimization. Triggers: product hunt, ph launch, product hunt launch, launch strategy, product launch, startup launch, product hunt tips, product hunt gallery, p…
Content Strategy And Planning
Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research,…
Growth Strategy
Growth strategy for product-led and loop-driven growth systems. Use when building growth strategy, designing growth loops, planning acquisition channels, evaluating network effects, deciding when to scale, or coordinating product, engineering, data, and marketing around growth. For SEO audits use seo-and-aeo-strategy; for page/form CRO use conversion-rate-optimization; for A/B test design use ab-…
Seo And Aeo Strategy
SEO, AEO (Answer Engine Optimization), and GEO strategy for search engines and AI visibility. Use when working on "SEO audit," "technical SEO," "on-page SEO," "AI search optimization," "AEO," "GEO," "AI visibility," "optimize for ChatGPT," "optimize for Perplexity," "AI Overviews," "answer engine optimization," "generative engine optimization," "AI citations," "featured snippets," "meta tags," "s…
Issue Reporting
Helps users report issues with GTM skills — incorrect advice, broken activation, missing context, or unexpected behavior. Guides through gathering the right details (skill name, prompt used, actual vs expected output, context files present) and generates a properly formatted GitHub issue. Use when users say: 'this skill gave wrong advice', 'report a bug', 'file an issue', 'skill isn't working', '…
Community Building
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Data And Funnel Analytics
Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel ana…
Market Research Analysis
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Keyword Research And Clustering
Research, expand, and cluster keywords for content strategy. Use when planning content topics, building keyword lists, expanding seed keywords, clustering by topic and intent, or mapping keywords to funnel stages. Triggers on "keyword research," "keyword expansion," "keyword clustering," "content topics," "what to write about," "topic ideation," "content planning," "6 circles method," "seed keywo…
Marketing Strategy
Product marketing strategy, positioning, and competitive intelligence for B2B SaaS. Use when defining ICP, developing positioning (April Dunford method), creating messaging hierarchy, building competitive battlecards, planning sales enablement, sizing market opportunity (TAM/SAM/SOM), mapping PMF spectrum, designing growth loops, writing PR/FAQ working backwards docs, or creating a product market…
Humanizer
Humanize AI-sounding writing and remove common AI-generated writing tells while preserving meaning, audience, and brand voice. Use when editing text to sound more natural, less generic, less promotional, less formulaic, or closer to the user's own writing. Triggers: humanize this, make this less AI, make this sound human, remove AI writing patterns, rewrite in my voice, make this more natural, de…
Free Tool Strategy
Use this skill when designing free tools and calculators for lead generation and SEO
Marketing Automation
Use this skill when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows.
Go To Market Strategy
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Qr Code Generator
Generate QR codes with URLs and UTM tracking. Exports PNG/SVG with captions. Use for single codes, batch generation, or marketing campaigns with tracking parameters.
Ad Campaign Management
Use when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis,…
Ph Content Recycling
Repurpose Product Hunt launch content across channels. Use this skill to maximize the value of your launch assets by adapting them for blog posts, documentation, social media, and more.
Competitor Analysis
Comprehensive competitor analysis, competitive intelligence, and comparison page creation. Use when analyzing competitive landscape, creating competitor comparison pages (alternative pages, vs pages, competitor A vs B pages), performing market research, building SWOT analysis, creating feature matrices, pricing comparisons, competitor teardowns, battle cards, or positioning maps. Covers research…
Brand Messaging And Positioning
Comprehensive brand messaging, positioning, and value proposition development using proven frameworks including Peep Laja Message Layers, Osterwalder Value Proposition Canvas, Geoffrey Moore positioning, April Dunford's Five Components, StoryBrand SB7, Andy Raskin Strategic Narrative, and Messaging House. Use when developing brand identity, brand messaging architecture, positioning statements, va…
Linear
Use this skill when you need to work with linear through its generated async Python app, call its MCP-backed functions from code, or inspect available functions with the mcp-skill CLI.
Pubmed
Use this skill when you need to work with pubmed through its generated async Python app, call its MCP-backed functions from code, or inspect available functions with the mcp-skill CLI.
Mcp Skill
Use this skill when working with the mcp-skill CLI to create generated MCP app wrappers, list available generated apps, list functions for a specific app, inspect a generated function signature and docstring, or understand how to call generated apps from async Python.
Sentry
Use this skill when you need to work with sentry through its generated async Python app, call its MCP-backed functions from code, or inspect available functions with the mcp-skill CLI.
Pitch Deck Creation
Create professional investor pitch decks with structured content and visual design. Use when users need help with pitch deck, investor deck, fundraising deck, startup pitch, deck design, slide design, pitch presentation, pitch deck visuals, investor presentation, Series A deck, seed deck, or VC deck. Covers the full workflow: gathering company info, structuring narrative, generating a PowerPoint…
Referral Program
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
Context7
Use this skill when you need to work with context7 through its generated async Python app, call its MCP-backed functions from code, or inspect available functions with the mcp-skill CLI.
Notion
Use this skill when you need to work with notion through its generated async Python app, call its MCP-backed functions from code, or inspect available functions with the mcp-skill CLI.
Parallel Search
Use this skill when you need to work with search-mcp through its generated async Python app, call its MCP-backed functions from code, or inspect available functions with the mcp-skill CLI.
Content Creation And Marketing
Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill.
Sales And Revenue Operations
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Product Market Fit Analysis
Expert framework for assessing and achieving product-market fit. Combines PMF measurement methodologies, Sean Ellis survey, retention analysis, segment-specific PMF, and post-PMF scaling strategy. Use when determining if product has PMF, measuring user engagement, running PMF surveys, or deciding whether to scale or keep iterating.
Blog Writing Specialist
Comprehensive blog writing skill that handles technical blog posts, personal voice writing, brain dump transformation, and category-aware AEO-optimized content. Use when: (1) writing, editing, or proofreading a blog article or post, (2) transforming unstructured brain dumps into polished posts, (3) writing in specific personal voices (Jarad, Nick Nisi), (4) creating category-aware technology/comp…
Ab Test Setup
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," or "hypothesis." For tracking implementation, see data-and-funnel-analytics.
Ph Community Outreach
Engage Reddit, Indie Hackers, Hacker News and other communities for Product Hunt launches. Use this skill to identify relevant communities, craft appropriate posts, and drive cross-platform engagement without appearing spammy.
Lead Generation And Demand
Comprehensive B2B demand generation and lead acquisition skill. Use when building lead generation systems, creating demand acquisition campaigns, optimizing CAC, designing lead magnets, conducting lead research, or planning multi-channel demand strategies. Covers ICP definition, funnel strategy, channel optimization, lead scoring, attribution, and pipeline generation for B2B SaaS.
Marketing Campaign Management
Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. Use when planning campaigns, developing content strategy, applying behavioral science, generating marketing ideas, or building go-to-market strategies. Covers email, social, SEO, paid ads, content, and psychology-driven optimization.
Bootstrap
Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started,…
LinkedIn profile optimization and content creation. Use when auditing or optimizing a LinkedIn profile, writing LinkedIn posts, developing thought leadership content, building personal brand on LinkedIn, analyzing SSI score, improving profile visibility, or crafting hooks and engagement strategy for LinkedIn.
Newsletter Management
Create, curate, and grow email newsletters across all formats and strategies. Use when working on newsletters, email newsletters, weekly digests, link roundups, curated content, audience building, subscriber engagement, or content distribution. Covers 6 newsletter formats (curated/link roundup, story-driven, educational, interview, data-driven, personal update), editorial issue structure, content…
Canva
Use this skill when you need to work with canva through its generated async Python app, call its MCP-backed functions from code, or inspect available functions with the mcp-skill CLI.
Outbound Email Strategy
Comprehensive outbound email strategy skill for cold outreach, email sequences, and multi-channel campaigns. Use when writing cold emails, creating outreach sequences, optimizing response rates, designing follow-up cadences, or building outbound campaigns. Covers prospecting, personalization frameworks, sequence design, subject lines, response handling, compliance, email design, HTML email templa…
Airtable
Use this skill when you need to work with airtable through its generated async Python app, call its MCP-backed functions from code, or inspect available functions with the mcp-skill CLI.
Pricing Strategy
When the user wants help with pricing decisions, packaging, or monetization strategy. Use when the user mentions 'pricing,' 'pricing model,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'pricing strategy,' 'pricing experiments,' 'price anchoring,' 'enterprise pricing,' 'GTM pricing,' 'price settin…
Conversion Rate Optimization
Conversion rate optimization for marketing pages and lead-capture forms. Use when the user wants to improve conversions on a homepage, landing page, pricing page, feature page, blog CTA, contact form, demo form, or campaign page. For product onboarding use user-onboarding; for lifecycle email use marketing-automation; for pricing and paywalls use pricing-strategy; for A/B testing use ab-test-setu…
User Onboarding
Design and improve product user onboarding (first-time user experience) to drive activation and early retention. Produces an Onboarding & Activation Pack (aha moment spec, first 30 seconds + first mile plan, onboarding journey map, experiment backlog, measurement plan). Use for Growth teams.
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Networking Outreach
Relationship-first networking skill for identifying the right people to connect with and drafting value-add outreach — not sales, not referral asks. Use when building a network for a job search, career pivot, partnership, or industry access. Covers target identification by purpose, deep LinkedIn + web research on a specific person, brainstorming 10 value-add angles, and drafting three outreach fo…
Customer Success And Retention
Comprehensive customer success and retention expertise combining onboarding, health scoring, churn prevention, retention strategies, and LTV maximization. Use when designing customer onboarding flows, reducing churn, building health scores, creating retention systems, designing upsells, or improving customer lifetime value. Covers proactive engagement, cancel flows, dunning, re-engagement, and th…
Copywriting Core
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy,…
Pr Specialist
Expert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, developing journalist relationships, planning embargo strategies, managing crisis communication, placing thought leadership, building analyst relations, submitting award applications, or measuring PR coverage. Use for media outreach, press kits…