Spam Folder Check
Checks whether cold emails are actually reaching inboxes by reading SPF, DKIM and DMARC records, sending volume, bounce and complaint rates. Use when reply rates fall without the copy changing, when a new domain starts sending, or when someone asks whether their emails are going to spam.
Write The Follow Up
Writes the next email after a call, a proposal, an event or a stalled thread, using what was actually said rather than a template. Use when someone has rewritten the same message four times, or when follow-ups all sound like checking in.
Crm Lead Source Quality Audit
Ranks lead sources by downstream stage, value and close rate. Use when two channels look equally good on cost per lead, or before moving budget between sources.
Offer Clarity Diagnosis
Tests whether the offer on the page is specific enough to be believed and acted on, or whether it is a category description wearing an offer's clothes. Use when traffic and message match are fine but the page still does not convert.
Accessibility Conversion Blocker Check
Finds the accessibility defects that also block conversion: unreadable contrast, tap targets too small to hit, form fields with no label, and error states nobody can perceive. Use when a page is being shipped, when mobile form completion is poor, or when an audit flagged accessibility and nobody knows which items matter commercially.
Frequency Fatigue Check Linkedin Ads
Diagnoses LinkedIn Ads audience-exposure saturation, where the same members are over-served because a small matched pool carries too much budget, by reading impressions, reach, frequency, and audience size against spend and recommending audience expansion, frequency or budget caps, and refresh cadence. Use when frequency is climbing on a small audience, when reach has plateaued so the campaign ke…
Cold Outbound Sequence Review
Reviews a cold email sequence for targeting fit, opening claim, ask size, cadence and personalisation depth, and says which step is killing it. Use when an outbound sequence gets opens but no replies, or before launching a new one.
Cta Clarity Check
Checks whether each call to action states the next step plainly, and whether the page is asking for one thing or quietly asking for five. Use when clicks on the primary action are low, or when a page has accumulated buttons over time.
Page Speed Impact Review
Turns speed measurements into a conversion priority instead of a scoreboard, and says which specific asset to fix first. Use when a speed report has been run and nobody knows whether any of it is worth the engineering time.
Landing Page Copy Readability Pass
Measures how hard a landing page is to read and names the exact sentences that slow a visitor down. Use when page copy was written or reviewed by committee, when it is full of category jargon, or before shipping a rewrite.
Google Ads Landing Page Experience Review
Diagnoses a Below average Landing page experience rating in Google Ads and separates the page problems from the keyword problems. Use when Quality Score components show Below average on landing page experience, or when CPCs rise on keywords whose ads and page did not change.
Ad To Landing Promise Match
Verifies that ads, landing page and CTA promise the same thing. Use when click-through looks fine but the page converts badly, or when leads arrive confused about what was offered.
Ghosted After The Demo
Works out why a prospect went quiet after a good call and what to send now, by reading the actual thread and call notes rather than assuming they got busy. Use when a promising deal stops replying, or when several deals go silent at the same stage.
Disqualification Reason Miner
Extracts why sales rejects leads and maps it back to targeting or creative. Use when sales rejects most of what marketing sends, or when nobody can name why the leads are wrong.
Landing Page Triage
A Claude skill from mardab96/landing-pages-claude-skills.
Objection Map Builder
Pulls the real objections out of reviews, sales notes, support tickets and ad comments, then maps each one to the place on the page where it should be answered. Use when a page rewrite is being planned, or when the team is guessing at what stops people buying.
Conversion Leak Finder
Traces every way a visitor can leave the page without converting: outbound links, navigation, dead ends and paths that lead nowhere. Use when sessions are healthy, the offer is clear, and conversions still do not appear.
Comparison Page Positioning Review
Reviews a "versus competitor" or alternatives page for claims that will not survive contact with the competitor's own page. Use when a comparison page is being written, when it ranks but does not convert, or when a competitor changed their pricing or feature set.
Lead Form Sales Handoff Check
Checks every form field against what sales actually uses to qualify, so the form stops asking for data nobody reads. Use when lead volume is acceptable but sales calls leads unqualified, or when someone wants to add a field to a form.
Landing Page Scale Readiness Check
Checks whether a page will hold up when budget goes up, before the budget goes up. Use when a campaign is about to scale, or when a page that worked at low spend stopped working at higher spend.
Sales Follow Up Speed Audit
Measures response time impact on qualification and conversion. Use when leads go cold between form fill and first contact, or when nobody knows how fast follow-up actually happens.
Lead To Opportunity Drop Off Review
Finds where qualified leads stall before becoming pipeline. Use when leads look healthy but pipeline does not grow, or when the same stage keeps swallowing deals.
Objection Cheat Sheet
Builds a one-page objection sheet from your own lost deals, call notes and email replies, so the answers come from what buyers actually said rather than from a generic script. Use when the same three objections keep landing, or when onboarding someone into sales conversations.
Proposal Win Loss Review
Learns from won and lost deals to fix upstream targeting and messaging. Use when a run of losses feels similar, or when you keep reaching proposal stage with people who never buy.
Scale Readiness Check Lead Gen
Decides if you should add budget or fix qualification and follow-up first. Use when you are about to increase budget, or when someone asks whether the problem is spend or qualification.
Pipeline Hygiene Audit
Finds the dead deals, stale stages and missing dates that make a CRM pipeline unreliable, and separates real pipeline from wishful pipeline. Use when a forecast or board update is due, or when the number in the CRM has stopped resembling reality.
Discovery Call Gap Analysis
Reads a discovery call transcript and finds what was never asked: budget, authority, timing, the incumbent, and the real cost of doing nothing. Use when deals stall after good calls, or when a forecast keeps being wrong in the same direction.
B2b Audience Signal Audit
Reviews targeting signals for job titles, industries, intent and exclusions. Use when the wrong job titles keep filling the form, or before widening targeting on a campaign that already brings mixed leads.
Meeting Prep Five Minutes
Produces a one-page brief before a sales call: who they are, what they likely care about, what to ask, and what would disqualify them. Use when a call is imminent and nobody has prepared, or when back-to-back meetings mean prep keeps getting skipped.
Form Friction Finder
Finds fields, steps and UX patterns that kill form completion. Use when traffic reaches the form and stops there, or before adding another qualifying field.
Icp Reality Check
Compares your stated ICP against actual closed-won and closed-lost customers. Use when you are about to write new targeting or messaging, or when the customers you actually close look nothing like the ICP on the slide.
Landing Page Qualification Review
Diagnoses whether the page attracts the right leads or just more leads. Use when the page fills the pipeline with the wrong people, or before sending paid traffic to it.
Meta Ads Lead Quality Audit
Reviews Meta lead forms and ads for qualification strength and signal fit. Use when Meta lead forms deliver cheap volume that sales cannot use, or before turning on instant forms.
Weekly B2b Lead Gen Readout
Summarizes facts, hypotheses, next actions and approvals for the week. Use when a reporting week ends, or when someone needs one page on what happened and what needs approval.
Paid Traffic Message Match Audit
Compares what the ad promised with what the page delivers, element by element, and finds the first point where the visitor's expectation breaks. Use when clicks arrive but bounce is high or lead quality is poor, or after ad copy changed and nobody re-read the page.
Page Length Fit Check
Decides whether a landing page is too short or too long for the offer and the traffic hitting it. Use when someone argues about page length, when a short page underperforms on cold traffic, or when a long page loses people before the first CTA.
Above The Fold Clarity Review
Judges what a visitor can actually understand and do in the first screen, before any scroll. Use when bounce is high, when a page was redesigned, or when the hero has to carry cold traffic that knows nothing about the brand.
Thank You Page Opportunity Audit
Looks at the page after conversion, where attention is highest and almost nothing is usually asked. Use when a form or purchase flow has just shipped, or when the thank-you page is still the platform default.
Trust Signal Audit
Reviews whether the page answers the questions a cautious buyer asks before handing over data or money: who runs this, what happens to my data, what if it goes wrong. Use when a form or checkout is about to ship, or when form abandonment is high on an otherwise clear page.
Popup And Overlay Timing Review
Reviews every popup, banner, chat bubble and cookie wall that fires on a landing page and decides which ones are stealing the primary conversion. Use when a page has several overlays, when a new one was added, or when mobile converts far worse than desktop for no structural reason.
Hero Section Diagnosis
Reads the headline, subhead, visual and primary CTA as one unit and finds where they contradict each other. Use when each hero element looks fine alone but the section as a whole does not land, or before a hero rewrite ships.
Trial Vs Demo Path Decision
Decides whether the page should ask for a free trial, a demo call, or both, based on deal size, setup effort and who has to approve. Use when the primary CTA is being chosen or changed, or when one path produces volume and the other produces revenue.
Weekly Operator Digest Linkedin Ads
Produces a recurring weekly LinkedIn Ads readout that serves both the operator who needs per-campaign, per-audience, and per-creative detail with week-over-week movement, and the stakeholder who needs one headline line (spend, qualified leads, cost per qualified lead, trend, one decision). Use when a B2B marketer wants a repeatable Monday readout, a weekly update for a CMO or founder, or a single…
Form Friction Finder
Finds the fields, validation rules, error states and steps that stop people finishing a form they intended to finish. Use when form starts are healthy and submits are not, or when a field was added and completion dropped.
Social Proof Strength Audit
Checks whether the proof on the page would convince a sceptic in the reader's own situation, or whether it is decoration. Use when a page has logos and testimonials and still feels unproven, or when proof was inherited from an older version of the business.
Mobile Conversion Review
Diagnoses what breaks on a phone specifically: thumb reach, viewport competition, tap targets, keyboard behaviour and scroll cost. Use when the mobile conversion rate sits well below desktop and the layout is nominally responsive.
Lead Scoring Sanity Check
Tests B2B lead scoring rules against real CRM outcomes, sales feedback, qualification stages and revenue signals. Use when high scores stop predicting closed deals, or before letting scoring decide routing.
Bid Budget Sanity Check Linkedin Ads
Matches LinkedIn bid strategy (Maximum delivery, Cost cap, Manual) to objective, audience size, conversion volume, and budget, flagging Maximum delivery overspending on expensive members, Cost cap set without enough conversions to stabilize, tiny-audience-plus-big-budget frequency blowups, and budgets too low to exit the learning phase. Use when a LinkedIn campaign spends fast but converts poorly…
Lead Gen Form Optimizer Linkedin Ads
Decides between native LinkedIn Lead Gen Forms and a landing page under the Website conversions objective, then optimises the form itself (field count, pre-filled vs custom questions, hidden fields, consent, and thank-you CTA) with an eye on downstream lead quality. Use when a B2B marketer is choosing a lead capture path, sees high form volume but weak sales acceptance, or wants to cut form frict…
Creative Fatigue Audit Linkedin Ads
Audits ad-level LinkedIn Ads performance for creative fatigue by tracking CTR and engagement decay over time, frequency-driven wear-out, format mix, and rotation gaps. Use when a B2B marketer sees CTR sliding, CPM or CPL creeping up on a stable audience, or wants to know which creatives to refresh, retire, or scale and on what rotation cadence.
Google Ads Lead Quality Audit
A Claude skill from mardab96/b2b-lead-generation-claude-skills.
Scaling Planner Linkedin Ads
Plans where to add budget, hold, reduce, or pause on LinkedIn Ads given audience-size ceilings, frequency, and fatigue, then sequences budget step increases that avoid resetting the learning phase and decides between broadening and duplicating audiences. Use when a B2B marketer wants to scale spend, has a campaign that is working and wants more from it, or needs a reallocation and monitoring plan…
Audience Targeting Audit Linkedin Ads
Audits LinkedIn Ads targeting setup and delivery to flag undersized audiences, stacked-facet over-narrowing, cross-campaign overlap in the same auction, budget leaking through Audience Expansion and the LinkedIn Audience Network, and weak ABM match rates. Use when the user asks to review targeting, fix over-narrow or overlapping audiences, or clean the audience structure before scaling.
Cpl Vs Crm Reconciliation Linkedin Ads
Reconciles LinkedIn-reported leads and cost per lead against CRM stages (MQL, SQL, opportunity, closed-won) to compute true cost per qualified lead and cost per opportunity by campaign, audience, and format, reallocates budget toward what produces pipeline rather than raw form fills, and closes the loop by feeding those qualified stages back into LinkedIn via offline conversion import or the Conv…
Wasted Spend Finder Linkedin Ads
Audits LinkedIn Ads exports to locate where budget leaks (placement, Audience Expansion, campaign, ad format, daypart), then routes the deep dives out to the right sibling skill. Use when the user asks to cut wasted LinkedIn spend, diagnose a rising cost per lead, clean an account before scaling, or find which segment is burning budget before drilling into demographics or audience build.
Sdr Handoff Brief Generator
A Claude skill from mardab96/b2b-lead-generation-claude-skills.
Demographics Leak Finder Linkedin Ads
Uses the LinkedIn Demographics report to find where budget is delivered to the wrong members relative to the stated ICP (junior seniorities, off-ICP industries, wrong company sizes) and quantifies how much spend is reallocatable. Use when the user asks who actually received the budget, why the ICP does not match delivery, or where LinkedIn spend leaks to off-target job titles, functions, seniorit…
Account Triage Linkedin Ads
Runs a fast, ordered triage of an unfamiliar LinkedIn Ads account, checking measurement before spend, targeting, creative, and structure, then routes to the correct deep-dive skill. Use when the user inherits a LinkedIn Ads account, onboards a new client, asks where to start, or reports that performance slipped without a known cause.
Landing Page Ab Test Readout
A Claude skill from mardab96/landing-pages-claude-skills.
Pricing Page Clarity Review
Reviews whether a pricing page lets a visitor pick a plan without contacting anyone. Use when paid traffic reaches a pricing page and visitors read it, scroll it, then leave without starting a trial, a checkout or a demo request.
What To Say To This Company
Turns one target company into one specific opening angle, built from what that company visibly does rather than from a template with the company name pasted in. Use when an account is on the list but nobody knows what to write, or when every outbound email sounds the same.
Email Nurture Sequence Review
Checks follow-up emails for relevance, timing and call-to-action clarity. Use when a sequence gets opened but never answered, or before adding more emails to a flow that already underperforms.
Competitor Lead Angle Review
Reverse-engineers competitor angles you are losing to. Use when a competitor keeps winning the same deals, or when your angle stopped landing and nobody can say what changed.
Conversion Tracking Audit Linkedin Ads
Audits the LinkedIn Insight Tag and conversion setup end to end across the browser-side and server-side layers: tag presence and firing, the Conversions API (CAPI) and offline conversion import, duplicate or missing conversions, dedup keys and match rate, click versus view-through attribution windows and where view-through inflates reported results, Lead Gen Form events versus website conversions…
Linkedin Ads Lead Quality Audit
Diagnoses LinkedIn campaign quality using CRM feedback and cost per qualified lead. Use when LinkedIn cost per lead looks acceptable and sales disagrees, or before scaling a LinkedIn lead-gen form.
Traffic Temperature Match Review
Checks whether one landing page is being asked to serve cold prospecting, warm retargeting and branded search at the same time, and what that costs. Use when a page performs on one source and collapses on another, or when a new channel was pointed at an existing page.
Won Deal To Case Study
Turns a closed-won deal into a publishable case study plus the customer email that asks permission, using CRM notes and call records instead of a blank page. Use when a company has good results and no proof, or when case studies keep getting postponed.
Lead Magnet Offer Fit
Reviews a proposed or existing B2B lead magnet for buyer-stage fit, pain relevance, qualification strength and follow-up value. Use when you are about to build a new lead magnet, or when downloads are high and nothing moves after them.