Serp Analysis
Analyse the current Google top 10 for one keyword — keyword metrics, search intent, SERP features, the winning content format, and the gap the user can realistically win. Use when the user asks what ranks for a keyword, what the SERP looks like, which format to write, or why competitors outrank them.
Internal Link Audit
Audit internal linking to find orphan pages, broken internal links, crawl-depth problems, and weak anchor distribution, then plan the hub-and-spoke structure that fixes them. Use when the user asks about internal links, orphan pages, site architecture, crawl depth, or how to pass authority to priority pages.
Content Brief
Turn one target keyword into a content brief a writer can ship — intent, audience and angle, SERP context, title and meta description, outline, FAQs, scope guidance, and an internal linking plan. Use when the user asks for a content brief, a blog outline, what to write about a keyword, or how long an article should be.
Keyword Research
Run a keyword research workflow on a topic or domain — existing rankings, keyword ideas from a seed, intent classification, filtering by volume, difficulty, CPC and business value, then clustering by topic. Use when the user asks for keyword research, keyword ideas, search volume or keyword difficulty, or which keywords to target.
Competitor Gap
Identify a domain's real search competitors from shared rankings, then map keyword, content, backlink, and traffic-channel gaps with a prioritised closing plan. Use when the user asks who competes with them in search, which keywords or content they are missing, or how they compare against a named competitor.
Backlink Audit
Audit a domain's backlink profile — anchor distribution, referring domains, toxic patterns, competitor link gaps, and broken-link recovery — and produce an evidence-labeled action plan. Use when the user asks for a backlink audit, whether their links are toxic or spammy, where competitors get links they do not have, or how to recover lost links.
Ai Brand Visibility
Measure how a brand appears in AI answers by combining Semrush AI-channel traffic estimates with controlled prompt observations, keeping measured findings separate from diagnostic hypotheses. Use when the user asks about AI visibility, whether ChatGPT or Perplexity mention their brand, AI share of voice, or how much traffic arrives from AI assistants. AI-channel traffic reports require a Trends s…
Technical Seo Audit
Audit crawlability, indexability, HTTPS and redirects, Core Web Vitals, mobile parity, metadata, canonicals, structured data, and internal architecture using Semrush Site Audit data, separating confirmed defects from analyst judgment. Use when the user asks for a technical SEO audit or a site health check, why pages are not indexed, or why a site is losing search visibility for technical reasons.
Schema Markup
Audit the structured data a page actually declares, decide which entities belong on it, and draft validated JSON-LD from verified facts only, separating Schema.org validity from Google rich-result eligibility. Use when the user asks about schema markup, structured data, JSON-LD, or whether a page is eligible for rich results.