Thumbnail Concept
Produces three distinct high-CTR YouTube thumbnail concepts per video - each a full spec with focal point, precise facial-expression direction, text overlay copy, color and background direction, and two paired title variants. Use when someone says "I need a thumbnail idea", "why is my CTR low", "help me pick a thumbnail and title", or is planning a video before filming and wants the click package…
Motion Spec
Specifies animation and motion precisely - duration, easing curve, trigger, and intent - for accurate engineer implementation. Use when handing off transitions, micro-interactions, or loading states.
Content Brief
Builds an SEO content brief a writer can execute without guesswork - primary and semantic keywords, search intent, recommended format matched to the SERP, title, H1, meta description, a full H2/H3 outline, word-count guidance derived from ranking pages, internal links with anchors, featured-snippet opportunities, CTA, and the content gap competitors miss. Use when someone says "create a brief for…
Show Notes Writer
Produces complete podcast show notes from a transcript or episode outline - a standalone summary block, timestamped chapters that name what happens, screenshot-worthy key takeaways, guest bio, curated links, and keyword placement for search. Use when someone says "write show notes for this episode", "turn this transcript into an episode description", "add chapters and timestamps", or "make this e…
YouTube Script Writer
Writes retention-engineered long-form YouTube scripts on a hook/body/payoff architecture - a first-30-seconds hook that survives the retention cliff, a beat-sheet body with mini-hooks and bridges, timed pattern interrupts, and a payoff that over-delivers - with B-roll and editing cues marked inline. Use when someone says "script my next video", "my retention graph dies at the start", "tighten thi…
Video Hook Writer
Writes the spoken line plus visual frame combination for the first 3 seconds of a short-form video, delivering labeled variants built from six proven hook formulas and matched to TikTok, Reels, or Shorts. Use when someone says "write a hook for this video", "my Shorts die in the first seconds", "give me openers for this TikTok", or "how should this Reel start". Do NOT use for the first line of a…
Webinar Funnel Builder
Designs a complete webinar funnel - registration page promise, reminder email sequence timed against typical 35-45 percent show-up rates, webinar structure with a 70 percent teach / 30 percent offer split and the pivot script, replay window and urgency rules, and the post-webinar email sequence - with a funnel-metrics table of benchmark ranges. Use when a user says "help me build a webinar funnel…
Content Repurposing
Fans one long-form pillar asset (video, podcast episode, or article) out into 10+ platform-native atomic pieces with a derivation map - clips, quote cards, threads, LinkedIn posts, newsletter and blog sections - each recast in the target platform's register and sequenced over the week. Use when someone says "turn this video into clips", "repurpose this podcast episode", "get more mileage out of t…
Icp Persona Builder
Turns a vague "who we sell to" into a weighted, filterable ICP scorecard - firmographics, technographics, and time-bound triggers expressed as literal Apollo or Sales Navigator filter values, built from closed-won and churned evidence, with hard disqualifiers and A/B/C account tiering - plus a buying-committee persona map covering economic buyer, champion, technical user, and blocker with each ro…
Creator Content Calendar
Designs a sustainable publishing system for a solo creator - 3-4 content pillars, a cadence set at the creator's consistent floor, a fixed pillar rotation, a 30-day idea bank, and a monthly audit loop - delivered as a weekly calendar skeleton. Use when someone says "help me plan my content", "I keep falling off my posting schedule", "I'm launching a channel, what should my cadence be", or "audit…
Apollo Prospecting
Use when executing your B2B prospecting strategy inside Apollo.io specifically - turning an ICP into stacked Apollo search filters, building and tiering Apollo Lists, finding and verifying emails with credit discipline, tracking buying signals via Apollo filters and saved-search alerts, and running multi-step Apollo Sequences. Trigger on "Apollo", "Apollo.io", "set up Apollo filters", "Apollo sav…
Quiz Generator
Writes quizzes and assessments with a stated Bloom's-level distribution, misconception-based distractors, and an answer key with rationales - plus a summary table of level, type, and points per question. Use when someone asks "write a quiz on...", "make a 10-question test for chapter 5", "generate review questions", or "check these multiple-choice questions for quality". Do NOT use for building t…
Cold Email Deliverability
Sets up and protects cold-outbound sending infrastructure - dedicated lookalike domains, SPF/DKIM/DMARC authentication, 2-4 week mailbox warm-up, 30-50 sends/day per-mailbox caps, and continuous bounce/complaint monitoring, with a runnable DNS audit script. Use when someone says "my emails are going to spam", "set up cold email infrastructure", "warm up a new domain", "configure SPF DKIM DMARC",…
LinkedIn Post Writer
Write LinkedIn posts built for the feed - a hook that survives the two-line truncation, scannable one-idea-per-line structure, a comment-bait close, and first-hour engagement moves. Use when someone asks "write a LinkedIn post about this", "punch up my LinkedIn hook", "why did my post get no reach", or "turn this win into a LinkedIn post". Do NOT use for Twitter/X threads - use tweet-thread-build…
Prospecting Metrics
Use when you need to turn outbound prospecting into a measurable, backsolvable funnel instead of guesswork - for quota planning, activity targets, funnel diagnosis, and A/B test sizing. Triggers include "how many emails do I need to send", "backsolve my quota", "what's a good reply rate", "how many meetings per 100 contacts", "my outbound isn't converting", "where is my funnel breaking", "is this…
Prospect List Builder
Use when you have an ICP and need to turn it into an actual list of accounts and contacts to put into a sequence. Trigger phrases include "build me a prospect list", "who should we target", "turn this ICP into a list", "find accounts that match", "build a target account list", "how many contacts per account", "tier these accounts", "pull a list for the SDRs", "clean this list before we send", "ri…
Buying Signal Tracker
Use when you need to decide WHO IN YOUR ICP TO HIT NOW based on timing and trigger events rather than static fit - "who should I reach out to this week", "what's a good reason to reach out", "track buying signals", "find trigger events", "champion changed jobs", "they just raised a round", "new VP just started", "they're hiring for X", "they installed a competitor", "intent data spiked", "why now…
Lead Enrichment
Turns a raw or partial prospect list into a send-safe dataset by filling missing fields (work email, direct or mobile phone, title, firmographics, technographics) through a per-field provider waterfall, verifying every email, and stamping freshness. Use when someone says "enrich this list", "find the email for these people", "verify these emails before we send", "what do I do with catch-all domai…
Outreach Sequence Designer
Use when you need to design the cadence/sequence structure that moves a cold prospect to a booked meeting across multiple channels - the orchestration of touches, not the copy of any one message. Trigger phrases "design an outreach sequence", "build a cold cadence", "how many touches should my sequence have", "multi-channel sequence", "what's a good follow-up cadence", "set up day-by-day steps",…
Brand Guidelines Doc
Writes a brand guidelines document - personality traits with is/is-not definitions, voice principles, a tone-by-context matrix, writing mechanics, a say-this-not-that word list, and visual usage rules - all made concrete with do/don't examples. Use when someone asks "write our brand guidelines", "document our voice and tone", "make a style guide the whole team can follow", or teams keep producing…
Landing Page Copy
Write landing-page copy section by section - hero, social proof, features-as-benefits, objections, CTA - leading with one promise and proving it down the page. Use when someone asks "write my landing page", "improve my hero headline", "what should the homepage say", "turn these features into benefits", or is shipping a new page for a launch or campaign. Do NOT use for testing and optimizing an ex…
Testimonial Capture Interview
Runs customer interviews engineered to produce usable testimonials and case-study raw material - a question sequence that elicits before/after specifics and real numbers, a permission and approval workflow, quote-editing ethics (tighten but never fabricate), and a soundbite extraction procedure. Use when a user says "get a testimonial from this customer", "interview our customer for a case study"…
Case Study Builder
Turn a customer win into a credible case study - interview-driven raw material, a challenge-solution-results arc, and a quantified results section with real customer quotes. Use when someone asks "write a case study from this customer call", "turn this win into a customer story", "what should I ask the customer in the interview", or "make our results section stronger". Do NOT use for collecting s…
Email Newsletter Pro
Write recurring email newsletters - subject lines that earn the open, preview text that extends them, a body structure readers finish, and cadence rules that keep the list healthy. Use when someone asks "write my newsletter", "give me subject line options", "why is my open rate dropping", "should I send weekly or monthly", or "help me structure this issue". Do NOT use for automated onboarding or…
Redline Annotation
Produces precise redline annotations - spacing, sizing, type, color, radius, z-order, and behavior notes in a consistent, scannable notation - that engineers can build from without asking questions. Use when someone asks "redline this screen", "spec this component", "annotate the spacing for handoff", or is preparing design files for development. Do NOT use for the overall handoff document with f…
Design Handoff Doc
Writes a complete design handoff document covering components, design tokens, interaction states, and edge cases for engineering implementation. Use when handing off a feature or screen to developers.
Responsive Spec
Specifies responsive behavior across breakpoints - layout reflow, content priority, touch targets, and fluid-versus-stepped scaling rules - precisely enough for engineers to implement directly. Use when someone asks "how should this work on mobile", "spec the breakpoints", "write the responsive rules for this page", or is adapting a single-viewport design for multi-device use. Do NOT use for stat…
Prototype Spec
Turns a static design into a numbered, testable, dev-ready specification covering every state, interaction, breakpoint, motion detail, and edge case the mockup cannot show. Use when someone asks "write the spec for this screen", "engineering keeps asking what happens when", "document the interactions before handoff", "what states does this component need", or a build came back wrong because behav…
Color Accessibility
Audits and repairs color palettes against WCAG contrast thresholds - 4.5:1 for body text, 3:1 for large text and UI components, 7:1 for AAA - and makes them safe for color-blind users, delivering a verified pairing table. Use when someone asks "does this color pass contrast", "make my brand color accessible", "is this palette color-blind safe", "why did my contrast check fail", or is remediating…
Student Feedback Writer
Writes specific, growth-oriented feedback on student work using the Glow-Grow-Go structure - evidence from the actual work, one improvement priority, and a concrete next action - sized to the context from draft comments to progress reports. Use when someone asks "write feedback on this essay", "help me comment on these lab reports", "draft progress report narratives", or "make this comment more u…
Curriculum Mapper
Maps a course's scope and sequence across a term or year - units, weeks, standards coverage with introduced/developed/mastered notation, and Bloom's-level progression - and flags gaps and redundancy. Use when someone asks "map my curriculum for the year", "build a scope and sequence for this course", "audit my course for standards gaps", or is deciding unit order for a semester. Do NOT use for pl…
Rubric Builder
Builds grading rubrics - analytic, holistic, or single-point - with criteria traced to learning objectives, 3-5 performance levels, observable behavior in every cell, and defensible weighting. Use when someone asks "make a rubric for this essay", "how should I grade this project", "turn these objectives into scoring criteria", or "my rubric feels vague, fix it". Do NOT use for writing the quiz qu…
Lesson Plan Builder
Builds a complete single-lesson plan - measurable objective, timed four-part arc (hook, direct instruction, guided practice, closure), a formative check with a proceed/re-teach rule, and differentiation notes - clear enough that a substitute could run it. Use when someone asks "write a lesson plan for...", "plan a 50-minute class on photosynthesis", "how should I structure tomorrow's lesson", or…
Tweet Thread Builder
Turn one idea into a tight tweet thread - a hook that earns the click, one beat per post, and momentum to a single CTA. Use when someone asks "turn this into a thread", "write a thread about my launch", "why did my thread flop", or "give me hook options for this". Do NOT use for LinkedIn-format posts - use linkedin-post-writer instead. Do NOT use for adapting one finished piece across many platfo…
Design QA Checklist
Runs an ordered design QA pass over an implemented UI - layout, type, color, states, motion, content - against the design spec, with concrete tolerances and a filed defect list. Use when someone asks "QA this build against the designs", "does the implementation match Figma", "is this ready for design sign-off", or before releasing a UI change. Do NOT use for critiquing the design itself - use des…
Cold Email Craft
Write short, personalized B2B cold emails and follow-up copy - under 90 words, one ask, personalization in the first line - with good/bad contrast pairs to calibrate. Use when someone asks "write a cold email", "why is nobody replying to my outreach", "draft a follow-up sequence", "make this email shorter", or is starting founder-led outbound. Do NOT use for sending infrastructure, domains, SPF/D…
Differentiated Instruction
Adapts an existing lesson or unit for mixed readiness levels using tiered assignments, flexible grouping, and scaffolds that fade - without lowering the learning objective. Use when someone says "differentiate this lesson", "I have students at three levels in one class", "add scaffolds and extensions to this unit", or needs one lesson to reach struggling and advanced learners at once. Do NOT use…