Growth Experiments
Turn any growth framework into a prioritized, cheap, measurable test with a pre-stated kill condition; pick a North Star / one-metric-that-matters; reject vanity metrics; and gate against premature scaling. Use when the user asks how to test or prioritize a growth idea, what metric to track, whether a result is a real signal, whether they're ready to scale, or when any other growth-* skill needs…
Growth Traction Channels
Pick and operationalize the ONE distribution channel that moves the needle, using Traction's 19 channels and the Bullseye Framework plus Zero to One's distribution power law and dead zone. Use when the user asks how to get users, which marketing/distribution channel to use, why growth is flat, why CAC is too high, how to run cheap channel tests, or whether to add or switch channels.
Growth Habit Loops
Design and audit habit-forming retention loops using Hooked's Hook Model, the Fogg Behavior Model, variable-reward types, and the Manipulation Matrix as a mandatory ethics gate. Use when the user asks how to improve retention, make a feature sticky or habit-forming, build an engagement loop, why users try once and leave, or how to design notifications/triggers/rewards — and whenever a habit loop…
Growth Customer Discovery
Learn the truth from customers and build with an audience, using The Mom Test's question hygiene and commitment/advancement currencies and The Embedded Entrepreneur's audience-first loop and Audience-Product Fit. Use when the user asks how to interview users, validate an idea or problem, design or critique customer-interview questions, find or build an audience, build in public, or whether they'r…
Growth Foundations
Entry point and router for distribution, go-to-market, growth, and customer-acquisition questions, grounded in Zero to One, Traction, Hooked, The Mom Test, Crossing the Chasm, Obviously Awesome, The Embedded Entrepreneur, and The Cold Start Problem. Use when the user asks how to grow, get users, pick a marketing channel, position or describe a product, validate an idea, improve retention, start a…
Growth Network Effects
Diagnose and grow network/marketplace/social products using The Cold Start Problem's atomic network, hard side, the five-stage arc, come-for-the-tool, and anti-network effects. Use when the user has a marketplace, social, multi-sided, or community product that won't take off, describes a chicken-and-egg problem, says it works for them but new users see an empty room, or asks how to seed or scale…
Growth Positioning
Choose and frame the market so the product's value is obvious, using Obviously Awesome's 5(+1) components and 10-step process, Crossing the Chasm's beachhead/whole-product/elevator-pitch, and Zero to One's niche-monopoly-first rule. Use when the user asks who the product is for, what category it's in, how to describe or name it, why nobody understands it, how it compares to competitors, how to wr…