Competitor Scan

Competitor Scan

Research the specified competitor. Use web search for current information. Focus on verifiable facts.

Process

1. Search for website, pricing page, G2 profile, Capterra profile, recent news.
2. If private or pre-revenue, note what is unavailable rather than guessing.
3. Check user review sites (G2, Capterra, Reddit) for real sentiment.
4. Compare to our product only if CLAUDE.md has company context loaded.

Output Format

## Competitor Analysis: [Company Name]
**Date:** [today]
**Sources:** [list every URL referenced]

### Overview
[What they do. Founded, funding, headcount if available. Customer segment.]

### Product
- Core features: [list]
- Recent launches (last 6 months): [list with dates]
- Pricing: [exact tiers and prices, or "not public" if unavailable]

### Strengths (3-5, evidence-backed)
1. [Strength] - Evidence: [specific review, metric, or feature]

### Weaknesses (3-5, evidence-backed)
1. [Weakness] - Evidence: [specific complaint, missing feature]

### User Sentiment
- G2 rating: [X.X/5, N reviews]
- Common praise: [top 2-3 themes]
- Common complaints: [top 2-3 themes]

### Relevance to Us
- Overlap: [where we compete]
- Features they have that we don't: [list]
- Features we have that they don't: [list]

Good vs Bad Output

GOOD: "Pricing: Pro tier $49/user/mo (pricing page, accessed 2026-05). G2: 4.4/5 across 212 reviews; top complaint: slow support." BAD: "They're pretty expensive and people seem to like them." (no source, no number, no date)

Edge Cases

Private company (no public pricing): Write "Pricing: not publicly available." Very new (few reviews): Note the count. "G2: 4.2/5 but only 12 reviews." Multiple products: Ask which product before proceeding. Cannot find info: Say what you looked for and where. No speculation.

Rules

• Cite every claim with a URL.
• Use actual pricing from the pricing page, not from blog posts.
• Save with this exact dated filename: competitor-[name]-[YYYY-MM-DD].md (anywhere in the repo - the ignore rule keys off the date in the name, not the folder).
• Saved that way, the file is git-ignored by default; drop the date and it is NOT protected. It can hold competitive detail you may not want public. To version a reviewed copy, use git add -f .

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: aakashg
• Source: aakashg/pm-github-workflow-repo
• License: MIT

Install and usage instructions live in the source repository linked above.