Adform Campaign Management

Adform campaign and order management

Inspect campaign and order configuration, RTB settings, labels, brand safety, delivery indications, daily trends, and projected delivery plans. Read-only.

Connection & tooling

Runs on the Adform GraphQL MCP. Use graphql_execute to run queries. Use graphql_search to look up field names; use graphql_introspect for complex nested types. Keep calls sequential (~1–2s apart).

---

Campaign queries

List campaigns

{
  campaigns(
    advertisers: "71883"
    status: Active
    offset: 0
    limit: 20
  ) {
    campaigns { id name status type subType advertiserId startDate endDate budget currency billingCode }
    totalCount
  }
}

Get campaign — full config

{ campaign(id: "3993873") { id name status type subType advertiserId startDate endDate budget currency } }

Get campaign RTB settings

{
  campaignRtbSettings(id: "3993873") {
    capping {
      type
      impressions
      period { type duration }
      viewability { type duration }
    }
    dsaTransparency { advertiserLegalName }
    budget { budget amount goalType periodType pacingType }
  }
}

Get campaign labels

{ campaignLabels(id: "3993873") { labelGroups { id name labels { id name } } } }

Get campaign brand safety

{ campaignBrandSafety(id: "3993873") { enabled providerId blockedCategories blockUncategorized } }

Get campaign delivery indications — current pacing snapshot

{
  campaignDeliveryIndications(id: "3993873") {
    status goalType
    effectiveFlightTotalGoal effectiveFlightCurrentDelivery
    effectiveFlightProjectedDelivery effectiveFlightDeviationPercentage
    effectiveFlightTotalCost effectiveFlightDailyCost
    effectiveBudgetFlightStartDate effectiveBudgetFlightEndDate
  }
}

Get campaign daily delivery — time-series (max 30 days)

{
  campaignDailyDeliveryIndications(
    ids: ["3993873"]
    from: "2026-05-13"
    until: "2026-06-12"
  ) {
    id deliveryDate
    deliveryIndications {
      effectiveFlightDailyCost
      effectiveFlightDeviationPercentage
      status
    }
  }
}

---

Order queries

List orders

{
  orders(
    campaignId: "3993873"
    active: true
    offset: 0
    limit: 20
  ) {
    orders { id name startDate endDate budget active }
    totalCount
  }
}

Get order

{ order(id: "67890") { id name startDate endDate budget campaignId active } }

Get order delivery indications

{
  orderDeliveryIndications(id: "67890") {
    status goalType
    effectiveFlightTotalGoal effectiveFlightCurrentDelivery
    effectiveFlightProjectedDelivery effectiveFlightDeviationPercentage
    effectiveFlightTotalCost effectiveFlightDailyCost
    effectiveBudgetFlightStartDate effectiveBudgetFlightEndDate
  }
}

Get order daily delivery — time-series (max 30 days)

{
  orderDailyDeliveryIndications(
    ids: ["67890"]
    from: "2026-05-13"
    until: "2026-06-12"
  ) {
    id deliveryDate
    deliveryIndications { effectiveFlightDailyCost effectiveFlightDeviationPercentage status }
  }
}

Get order delivery plan — forward projection

Use graphql_introspect on DeliveryPlanOrderSettingsInput to discover required fields before calling orderDeliveryPlan.

---

Common patterns

• Hierarchy navigation: list campaigns → list orders (campaignId) → list line items

(see adform-line-items)

• Name enrichment: delivery queries return IDs — use campaigns(advertisers:) or

adform-entity-browsing to map ID to name

• Delivery monitoring: use the delivery indications query for a point-in-time snapshot;

use the daily variant for trends over the last 30 days

Presenting

Lead with status and key config fields. For delivery, show goal vs current vs projected vs deviation %. For daily trends, present chronologically and call out drops or gaps. Always include the numeric entity ID.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: adform
• Source: adform/agentic-skills
• License: MIT
• Homepage: https://site.adform.com

Install and usage instructions live in the source repository linked above.