Adform Pacing Check

Adform pacing check

Is it pacing? Pulls delivery indications — flight goal vs current vs projected vs remaining, spend, deviation %, and status — at campaign, order, or line-item level. Read-only.

Connection & tooling

Runs on the Adform GraphQL MCP. Use graphql_execute to run queries. Use graphql_search to look up field names. Keep calls sequential (~1–2s apart). Resolve entity IDs using campaigns(advertisers:, search:) and orders(campaignId:, active: true). For RTB line items, the id parameter requires the RTB setup ID (returned as id from rtbLineItems(orderIds:)), not the placement ID.

---

Campaign pacing

{
  campaignDeliveryIndications(id: "4221341") {
    status
    goalType
    effectiveFlightTotalGoal
    effectiveFlightCurrentDelivery
    effectiveFlightProjectedDelivery
    effectiveFlightRemainingDelivery
    effectiveFlightDeviationPercentage
    effectiveFlightTotalCost
    effectiveFlightDailyCost
    effectiveBudgetFlightStartDate
    effectiveBudgetFlightEndDate
    effectiveFlightPeriodType
  }
}

Order pacing

{
  orderDeliveryIndications(id: "67890") {
    status goalType
    effectiveFlightTotalGoal effectiveFlightCurrentDelivery
    effectiveFlightProjectedDelivery effectiveFlightDeviationPercentage
    effectiveFlightTotalCost effectiveFlightDailyCost
    effectiveBudgetFlightStartDate effectiveBudgetFlightEndDate
  }
}

RTB line item pacing

{
  rtbLineItemDeliveryIndications(id: "99999") {
    status goalType
    effectiveFlightTotalGoal effectiveFlightCurrentDelivery
    effectiveFlightProjectedDelivery effectiveFlightDeviationPercentage
    effectiveFlightTotalCost effectiveFlightDailyCost
    effectiveBudgetFlightStartDate effectiveBudgetFlightEndDate
  }
}

Daily trend — when did pacing change?

Max 30-day window. Also available as orderDailyDeliveryIndications and rtbLineItemDailyDeliveryIndications with identical argument shapes.

{
  campaignDailyDeliveryIndications(
    ids: ["4221341"]
    from: "2026-05-13"
    until: "2026-06-12"
  ) {
    id deliveryDate
    deliveryIndications {
      effectiveFlightDailyCost
      effectiveFlightDeviationPercentage
      status
    }
  }
}

---

Reading the results

• status: ScheduleGap — currently outside an active flight; the most common reason something

is not delivering at a given moment

• status: Finished — flight is over; no further delivery expected
• goalType: Unlimited — no pacing target; deviation and period fields will not return
• Strongly negative deviation — under-pacing; shortfall = totalGoal − projected
• Strongly positive deviation — front-loading ahead of plan

For the root cause when a line item cannot serve at all (no creative, audit pending, pricing or budget issue) use adform-delivery-health. For a CPM that would resolve an under-pacing pricing issue use adform-bid-landscape.

Presenting

Lead with the verdict — on track / under-delivering / over-delivering / in a schedule gap — then the numbers: spend vs goal, projected vs goal, deviation %. Recommend a concrete next step.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: adform
• Source: adform/agentic-skills
• License: MIT
• Homepage: https://site.adform.com

Install and usage instructions live in the source repository linked above.