Adform Creative Discrepancy Audit

Adform creative-versus-served discrepancy audit

Compares the creatives assigned in campaign setup against the published and served ad state, surfacing mismatches that indicate trafficking errors. Read-only.

Connection & tooling

Runs on the Adform GraphQL MCP. Use graphql_execute to run queries. Use graphql_introspect on Ad and PublishedAd to discover available fields. Keep calls sequential (~1–2s apart).

---

Step 1 — List assigned ads on the campaign

{
  adsByCampaignId(
    campaignId: "3993873"
    pagination: { offset: 0, limit: 50 }
  ) {
    ads {
      id { uuid id }
      name batch adType commercialType
      size { width height }
      publishStatus active deleted
    }
    totalCount
  }
}

Each ad's id object gives both the UUID and the integer ID. Note publishStatus — published, notPublished, publishedButChanged — and active flag.

Step 2 — Get the published state per ad

The published lookup uses the integer ID and adType, not the UUID:

{ publishedAdById(id: "12345", adType: creative) { id { uuid id } name adType commercialType contentType size { width height } active deleted } }

Compare published name, size, and adType against the assigned values. Flag any divergence between the assigned ad and the published version.

Step 3 — Inspect rotation members (for grouped ads)

{ adMembersByUuid(uuid: "ad-uuid-here") { adId { uuid id } name adType commercialType size { width height } } }

Confirm that members and their weights match the intended rotation configuration. Flag unexpected members or active members with zero weight.

---

Presenting

Discrepancy table: ad name and UUID, assigned values (name, size, type, publish status), published values, and the mismatch reason. Lead with serving mismatches and any unauthorised substitutions as these carry the highest risk, then rotation and weight anomalies. Each row is an action item for the adops owner.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: adform
• Source: adform/agentic-skills
• License: MIT
• Homepage: https://site.adform.com

Install and usage instructions live in the source repository linked above.