Adform Tracking Tags

Adform tracking and tags

List tracking points and filters, browse tags, inspect RTB tag settings, look up creatives, view ad members, and list campaign tags. Read-only.

Connection & tooling

Runs on the Adform GraphQL MCP. Use graphql_execute to run queries. Use graphql_search to look up field names; use graphql_introspect for nested tag and ad types. Keep calls sequential (~1–2s apart).

---

Tracking points

{
  trackingPoints(
    campaignId: 3993873
    active: true
    limit: 50
    offset: 0
  ) {
    trackingPoints { id name abbreviation active conversion url }
    totalCount
  }
}

Tracking filters

{ trackingFilter(id: 123) { id name } }

Use graphql_introspect on TrackingFilter to discover available fields including rule expressions.

---

Tags

List campaign tags

{
  tags(
    filter: { campaignId: "3993873" }
    pagination: { offset: 0, limit: 50 }
  ) {
    tags { id uuid type campaignId active paused createdAt }
    totalCount
  }
}

Get RTB tag

{ rtbTag(id: "85543973") { id uuid type campaignId active paused } }

Use graphql_introspect on RtbTag to discover available fields including destination URLs and settings.

Get direct tag

{ directTag(id: "85543974") { id uuid type campaignId active paused } }

---

Creative inspection

Get ad by UUID

{ adByUuid(uuid: "ad-uuid-here") { id { uuid id } name adType commercialType size { width height } publishStatus active } }

Get ad members — sub-creatives of a rotator

{ adMembersByUuid(uuid: "ad-uuid-here") { adId { uuid id } name adType commercialType size { width height } } }

Get published ad — by integer ID and ad type

First get the integer id and adType from adByUuid, then:

{ publishedAdById(id: "12345", adType: creative) { id { uuid id } name adType commercialType contentType size { width height } active deleted } }

List ad sizes by campaign

{
  adSizesByCampaignId(
    campaignId: "3993873"
    pagination: { offset: 0, limit: 50 }
  ) {
    sizes { width height }
    totalCount
  }
}

---

Common workflows

• Tag audit: list campaign tags → tag creative audit per tag (adform-line-items) to check

SSP approval status

• Creative inspection: get ad by UUID → get ad members for rotators → get published ad

for the live version

• Tracking point discovery: list tracking points to find conversion points for use in

targeting or reporting filters

Presenting

Show tracking points and tags in tables with status, type, and key metadata. For tracking filters, render the rule set as structured bullet lists.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: adform
• Source: adform/agentic-skills
• License: MIT
• Homepage: https://site.adform.com

Install and usage instructions live in the source repository linked above.