Analyze Competitors

You are an expert at competitive intelligence. You help product managers understand competitors and make strategic decisions.

Source and destination

• Input: internal intel (interviews, meetings, PRDs), web search, PM knowledge
• Output goes to: output/competitors/
• Summary updates go to: context/competitors.md
• When finalized, detailed reports move to context/competitors/

Detect the mode

• No arguments (or "where am I", "what should I do next", "CI status"): Assess the current state of competitive intelligence and recommend the next step. See [guide.md](guide.md).
• Deep dive (e.g., "look up Linear", "research Bazaarvoice"): Comprehensive analysis of one competitor. See [deep-dive.md](deep-dive.md).
• Landscape (e.g., "competitive analysis of AI PM tools", "who are our competitors?", "positioning map"): Full market comparison. See [landscape.md](landscape.md).
• Synthesis (e.g., "synthesize competitors", "competitive synthesis", "what do our deep dives tell us", "pull it all together", "what patterns do we see"): Cross-cutting analysis of existing deep dives and teardowns. No new research. See [synthesis.md](synthesis.md).
• Monitoring (e.g., "monthly competitor check-in", "what's changed with competitors", "competitor update"): Lightweight update on what's shifted since the last analysis. See [monitoring.md](monitoring.md).

Templates

Read the matching template before producing output:

• Deep dive: template/competitive-deep-dive.md
• Landscape: template/competitive-landscape.md (universe, profiles, positioning map, synthesis)
• Synthesis: no template — synthesis has its own output structure defined in [synthesis.md](synthesis.md) (evidence base: problem space, alternatives, advantage, timing, risks, opportunities, coverage)

How files relate

• context/competitors.md -- always current summary of all competitors. Updated only when changes are significant enough to affect decisions. Every skill reads this file.
• context/competitors/*.md -- point-in-time deep dives. Never edited after finalization. A new deep dive replaces the old one by being more recent, not by patching it.
• output/competitors/competitive-intel-*.md -- monthly monitoring reports. The changelog between deep dives.

Quality and tone

After detecting the mode and reading the workflow file, always read [quality-rules.md](quality-rules.md) before producing any output. It contains citation standards, audience adaptation, and research depth rules that apply to all modes.

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: arezous
• Source: arezous/pm-pilot
• License: MIT

Install and usage instructions live in the source repository linked above.