Cold Email

Cold Email — JMC Outreach Craft Skill

Comprehensive cold email orchestrator for B2B operators. Anchors every output on a Pain Signal Profile (not demographics) and forces the output into a shape you can ship.

Quick Reference

| Slash | What it does | |---|---| | /cold-email | Interactive mode — detect intent, route to a sub-skill | | /cold-email write | Draft a single signal-anchored cold email (<90 words, binary CTA) | | /cold-email sequence | Design a 3-touch or 5-touch follow-up sequence | | /cold-email audit | 30-point outbound program audit (infra / targeting / messaging / ops) | | /cold-email nurture | 5-email nurture stream with route-to-sales trigger | | /cold-email deliverability | 15-point pre-campaign domain health check | | /cold-email subject | Subject-line patterns by framework (pain / curiosity / proof / direct) |

Core principles (the JMC stance)

1. A cold email is a hire — not a search query. Every prompt anchors

on a Pain Signal Profile, names the constraint, and forces the output into a shape you can ship.

1. No demographics in the opener. "VP of Marketing at Series B SaaS"

isn't a signal. "Just posted a job for a Demand Gen Lead" is.

1. Binary CTAs only. "Worth 15 minutes Thursday?" not "Let me know

if you'd like to learn more."

1. <90 words for the first touch. Anything longer signals desperation.
2. One specific ask per email. Stack-ranked asks confuse buyers.
3. No "Hope you're well" / "Just bumping this". Banned openers.

Workflow router

When invoked, detect the user's intent and route to a sub-skill:

| User says | Route to | |---|---| | "Write a cold email to..." | skills/cold-email-craft | | "Build a 3-touch / follow-up sequence" | skills/cold-email-craft (sequence mode) | | "Audit my outbound program" | skills/cold-email-audit | | "Design a nurture stream" | skills/cold-email-nurture | | "Is my domain ready to send?" | skills/cold-email-deliverability | | "Suggest subject lines" | skills/cold-email-subject-lines |

If intent is ambiguous, ask one clarifying question — never two.

Variables (sub-skills inherit these)

The core framework operates on six variables. Capture them once, reuse across all sub-skills:

| Variable | Source | Example | |---|---|---| | firstName | Recipient list | Sarah | | role | LinkedIn / CRM | VP of Demand Gen | | company | Same | Acme Cloud | | signal | Public signal — job post, funding, product launch, leadership change | "Just posted 'Senior Demand Gen Lead' role on LinkedIn 4 days ago" | | pain | Pain Signal Profile — what the signal implies | "Pipeline gap; existing demand gen motion isn't producing enough SQLs" | | evp | Your one-line value prop in their words | "We help Series-B SaaS hit pipeline targets without hiring 2 more SDRs" | | senderName | You | Jay |

If any are missing, ask the user — don't fabricate.

References

Load these on demand for deeper context:

• references/jmc-framework.md — The full JMC cold email framework
• references/banned-patterns.md — Lines / openers / closes that fail
• references/binary-ctas.md — 30 binary CTA patterns
• references/psp-anchors.md — How to derive signal → pain → EVP

Sub-skills

• [skills/cold-email-craft](../skills/cold-email-craft) — Single email + 3-touch sequence drafting
• [skills/cold-email-audit](../skills/cold-email-audit) — 30-point outbound program audit
• [skills/cold-email-nurture](../skills/cold-email-nurture) — 5-email nurture stream design
• [skills/cold-email-deliverability](../skills/cold-email-deliverability) — 15-point pre-campaign domain health
• [skills/cold-email-subject-lines](../skills/cold-email-subject-lines) — Subject-line patterns by framework

Specialist agents

• [agents/cold-email-reviewer](../agents/cold-email-reviewer.md) — Quality scorer (0-100) against framework
• [agents/cold-email-deliverability-auditor](../agents/cold-email-deliverability-auditor.md) — DNS/reputation specialist

Full course

This skill is module 1 of the Cold Email & Outreach Craft course in The Compounding Engine. The full course covers infrastructure setup, data sourcing, sequence architecture at scale, deliverability forensics, and program economics.

→ jaymountconsulting.com/learn/courses/cold-email-outreach-craft

Operator Pass — the 52-tool API

The signal-anchored opener prompt above runs as a hosted API endpoint in Operator Pass (/api/v1/tools/cold-email-linter). Cross-runtime install via claude-operator-pass when that ships (Wave 1+1).

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: cmj-hub
• Source: cmj-hub/claude-cold-email
• License: MIT
• Homepage: https://jaymountconsulting.com/learn/courses/cold-email-outreach-craft

Install and usage instructions live in the source repository linked above.