Cold Email Kickoff
Adaptive router for the cold-email skill pack. Detects the operator's current state (brand-config present? SOUL.md present? infrastructure ready? PSP defined? EVP locked? first campaign run?) and picks the next-best step. Loaded by the main cold-email skill on bare invocation ("/cold-email") or when the operator asks "where do I start" / "what's next". Inspired by coldoutboundskills' /cold-email-…
Cold Email Spam Lint
Deterministic spam-trigger scanner for cold email drafts. Scans subject + body against a 200-word spam-trigger lexicon, validates link/image ratios, checks for ALL-CAPS / emoji / clickbait / fake-Re patterns, and returns a 0-100 deliverability-risk score with line-by-line flags. Backed by a Python script (no LLM). Loaded by the main cold-email skill before any send + on Wednesday's ship-day batch…
Cold Email Deliverability
15-point pre-campaign domain health check across DNS (SPF, DKIM, DMARC, MX, BIMI), reputation (SNDS, Postmaster, blacklists), warm-up status (mailbox age, send volume ramp, reply ratio), and content (spam-trigger lint, link-to-text ratio, image-to-text ratio). Returns a 0-100 deliverability score and a fix-order. Uses native DNS lookups + public blacklist APIs — no paid tools required. Loaded by…
Pricing Audit
30-point audit of a B2B pricing program across four dimensions — diagnostic data (8 points), reference frames + copy (8 points), tier architecture (8 points), and operating practice (6 points). Produces a 0-100 score, the top 3 levers, and a 90-day remediation order. Loaded by the main pricing skill when the operator asks to audit or grade their pricing. Based on the JMC 30-Point Pricing Audit fr…
Founder Content
Generate a single LinkedIn-native post for a founder, on a specific pillar (Pillar / Proof / Process / Person) and using one of the 5 hook archetypes. Self-checks against the JMC voice rubric and banned-patterns list before delivering. Loaded by the main founder-brand skill when the user wants to write a single post.
Pricing Onboarding
First-run interactive setup for the pricing skill pack. Walks the operator through brand-config.json (current tiers, ICP, value metric, infrastructure) and the pricing section of SOUL.md (voice + stance on pricing + stories you cite) in ~10 minutes. Refuses to let the operator skip — generic pricing output is worse than no pricing output. Loaded automatically by the main pricing skill when brand-…
Pricing Tribunal
The capstone workflow for high-stakes pricing decisions. Four stages — Hypothesize, Test, Adjudicate, Audit — that make material pricing changes safe to ship at speed. Loaded by the main pricing skill when the operator faces a decision material to ARR (new tiers, value-metric switch, raise-the-base, outcome guarantee, kill a tier, change discount policy). Outputs a tribunal-defensible pricing pla…
Pricing
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Evp Onboarding
First-run interactive setup for the EVP skill pack. Walks the operator through brand-config.json (awareness tier, outcomes-I-will-claim, proofs reservoir, competitors) and SOUL.md (tier-by-tier voice, won't-claim list, boundaries) in ~10 minutes. Refuses to let the operator skip — generic EVP is worse than no EVP. Loaded automatically when brand-config.json or SOUL.md is missing.
Pricing Quarterly Review
The quarterly pricing review cadence — the operating practice that prevents pricing drift. Produces a quarterly review agenda, the data pull list (close-rate, discount-rate, pocket-price waterfall, tier-landing distribution, WTP refresh status), and the verdict format (hold / iterate / escalate to tribunal). Loaded by the main pricing skill when the operator asks about quarterly review, ops caden…
Linkedin Craft
LinkedIn-native post construction — format for skim (1-sentence opener, single-line body, bulleted receipt, no engagement bait), generate 5 hook variants across the 5 hook archetypes (contrarian, specific receipt, confession, pattern observation, question reframe), and critique a draft for voice + anti-pattern compliance. Loaded by the main founder-brand skill for LinkedIn-specific work.
Cold Email Weekly Rhythm
Operational cadence playbook for the cold-email program. Defines what happens on Monday (PSP signals + list refresh), Wednesday (sequence ship + reply triage), Friday (reply scoring + adjust). Surfaces this week's queue, drift signals, and the metric review against last week. Inspired by coldoutboundskills' /cold-email-weekly-rhythm pattern — the cadence is what separates hobbyist programs from c…
Pricing Renewal Discipline
Renewals + expansion as continuous pricing surgery. Designs the renewal-pricing motion (90-day-prior notice, value-anchored escalation rationale, grandfather policy), the expansion-pricing triggers (usage thresholds, role-change, outcome-attainment), and the contraction-policy guardrails (when a customer wants to downgrade — keep them vs lose them). Loaded by the main pricing skill when the opera…
Cold Email List Quality
Score a cold-email prospect list 0-100 across dedup, role-fit (vs brand-config.icp), signal freshness, email-validity heuristics, exclusion-criteria match, and company-stage match. Returns the score, list of rows to remove, and a fix recommendation. Loaded by cold-email-weekly-rhythm on Monday's list refresh. Operates on CSV or JSONL; no external services.
Cold Email Subject Lines
A Claude skill from cmj-hub/claude-cold-email.
Pricing Diagnostic
The three-surface pricing diagnostic — willingness-to-pay distribution, value-metric alignment, and packaging-vs-pricing diagnosis. Loaded by the main pricing skill when the operator asks "should I raise prices", "where am I leaving money on the table", or "diagnose my pricing." Outputs a diagnostic report with surface-level scores (0-100 per surface), top 3 leaks, and a triage decision (price-tu…
Pricing Kickoff
A Claude skill from cmj-hub/claude-pricing.
Claude Evp
Existential Value Proposition generator for Claude Code. Uses the Schwartz awareness model (unaware/problem/solution/product/most-aware) to produce 22-word EVPs by tier, plus a structured 3-tier brief. Based on the JMC EVP course.
Pricing Contrast Set
Design the three-tier contrast-set architecture — decoy / target / anchor. Applies asymmetric dominance (Ariely) so the decoy makes the target obviously better, the anchor sets the high reference frame, and ~75% of buyers land on the target tier. Loaded by the main pricing skill when the operator asks to design tiers, redesign the pricing page, or apply the decoy effect. Outputs tier definitions,…
Pricing Pocket Waterfall
Build and analyze the pocket-price waterfall — every step where margin leaks between list price and final pocket. Backed by a deterministic Python script that takes line-item discount data and produces the per-customer + cohort waterfall + leak ranking. Loaded by the main pricing skill when the operator asks "my discounts are eating margin", "where is margin leaking", "pocket price", or "discount…
Psp Onboarding
First-run interactive setup for the PSP skill pack. Walks the operator through brand-config.json (ICP precision, exclusion criteria, signal sources) and SOUL.md (buyer vocabulary, stories, the 11am-Tuesday moment) in ~15 minutes. Refuses to let the operator skip — generic PSP output is worse than no PSP. Loaded automatically by the main psp skill when brand-config.json or SOUL.md is missing.
Psp Signal Hunt
Surface 5-10 public, recent, verifiable signals worth hunting for a given ICP segment. Catalogs signal types (hiring, funding, leadership, product, pivot, content) and proposes operational sources + cadence to track each. Loaded by the main psp skill when the user wants to find what signals to hunt.
Founder Brand
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Evp Brief
Build a structured 3-tier EVP brief — Tier 2 (problem-aware), Tier 3 (solution-aware), Tier 4 (product-aware) — side-by-side with audience, pain, EVP variants, and proof per tier. Becomes the single source of truth your hero, ads, cold email, and pricing-page pull from. Loaded by the main evp skill when the user wants a full brief.
Psp
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Psp Kickoff
Adaptive router for the PSP skill pack. Detects state (brand-config? SOUL.md? primary PSP drafted? secondary PSPs? vocabulary refreshed?) and picks the next-best step. Loaded by the main psp skill on bare invocation. Inspired by the coldoutboundskills kickoff pattern.
Cold Email Nurture
Design a 5-email nurture stream from a Pain Signal Profile + EVP. Each email has a subject, preheader, opener, body beats, CTA, cadence rationale, behavioral principle, and one route-to-sales trigger. Loaded by the main cold-email skill when the user asks to nurture, re-engage, or design a stream. Based on the JMC Lifecycle Nurture framework.
Cold Email Reply Scoring
Classify replies to cold email into 4 categories — buy-signal, positive, neutral, not-interested — using deterministic features (intent keywords, time-to-reply, length, question count, calendar/asset asks). Routes each reply per brand-config.operations.reply_routing. Backed by a Python script that uses regex + features (no LLM). Loaded by the main cold-email skill when the operator processes thei…
Evp
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Cold Email Onboarding
First-run interactive setup for the cold-email skill pack. Walks the operator through brand-config.json (ICP, PSP, EVP, tone, infrastructure) and SOUL.md (voice fingerprints, banned phrases, stories you lean on) in ~10 minutes. Refuses to let the operator skip — generic output is worse than no output. Loaded automatically by the main cold-email skill when brand-config.json or SOUL.md is missing.
Evp Kickoff
Adaptive router for the EVP skill pack. Detects state (brand-config? SOUL? primary EVP locked per tier? competitors named? proofs reservoir?) and picks the next-best step. Loaded by the main evp skill on bare invocation.
Cold Email Craft
Draft a single signal-anchored cold email or a 3-touch follow-up sequence using the JMC framework — <90 words, binary CTA, no banned openers. Anchors on a Pain Signal Profile (not demographics). Loaded by the main cold-email skill when the user asks to write or sequence outreach. Includes the surgical "rewrite the weakest line" mode for ship-or-cut review.
Evp Craft
Generate 3 EVP variants for a single Schwartz awareness tier. Each variant follows the 22-word shape and explores a different emphasis (outcome / tradeoff / ICP). Loaded by the main evp skill when the user wants to craft EVPs for a specific tier.
Pricing Reference Frames
Design the reference-frame stack for pricing copy. Picks the strongest plausible anchor (inertia / opportunity cost / replacement cost / competitor) for the operator's PSP segment, generates the anchor copy block, and applies Prospect Theory loss-aversion patterns so the page reads "worth it or refund" rather than "save 40%." Loaded by the main pricing skill when the operator asks about anchoring…
Founder Brand Onboarding
First-run interactive setup for the founder-brand skill pack. Walks the operator through brand-config.json (audience, 4-pillar topic pools, cadence, drive-to URLs) and SOUL.md (voice fingerprints, phrases-I-refuse, stories reservoir, won't-write boundaries) in ~15 minutes. This is THE most important file in the pack — the whole point is sounding like the operator, not ChatGPT.
Cold Email Audit
30-point audit of a B2B outbound program across four dimensions — infrastructure (8 points), targeting (8 points), messaging (8 points), and operations (6 points). Produces a 0-100 score, the top 3 levers, and a 90-day remediation order. Loaded by the main cold-email skill when the user asks to audit or grade their outbound. Based on the JMC 30-Point Outbound Audit framework.
Psp Construct
Step-by-step construction of a Pain Signal Profile for a specific ICP segment. Walks operator through the 5 components (signal, pain, timing, role, vocabulary), validates each, and produces a structured PSP doc. Loaded by the main psp skill when the user wants to build a PSP from scratch.
Pricing Value Metric
Pick the right value metric (price unit) for B2B pricing — per-seat, per-API-call, per-active-record, per-outcome, per-revenue-processed, hybrid. Diagnoses the operator's current metric vs the unit that scales with customer success, identifies gaming + misalignment failure modes, and outputs a recommended metric switch with the metric-shift case study reservoir. Loaded by the main pricing skill w…
Cold Email
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Founder Brand Kickoff
Adaptive router for the founder-brand skill pack. Detects state (brand-config? SOUL? pillars filled? cadence set? recent posts logged?) and picks the next-best step. Loaded by the main founder-brand skill on bare invocation.