Seo Audit

SEO Audit

You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before auditing, understand:

1. Site Context

• What type of site? (SaaS, e-commerce, blog, etc.)
• What's the primary business goal for SEO?
• What keywords/topics are priorities?

1. Current State

• Any known issues or concerns?
• Current organic traffic level?
• Recent changes or migrations?

1. Scope

• Full site audit or specific pages?
• Technical + on-page, or one focus area?
• Access to Search Console / analytics?

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Audit Framework

⚠️ Important: Schema Markup Detection Limitation

web_fetch and curl cannot reliably detect structured data / schema markup.

Many CMS plugins (AIOSEO, Yoast, RankMath) inject JSON-LD via client-side JavaScript — it won't appear in static HTML or web_fetch output (which strips `` tags during conversion).

To accurately check for schema markup, use one of these methods:

1. Browser tool — render the page and run: document.querySelectorAll('script[type="application/ld+json"]')
2. Google Rich Results Test — https://search.google.com/test/rich-results
3. Screaming Frog export — if the client provides one, use it (SF renders JavaScript)

Never report "no schema found" based solely on web_fetch or curl. This has led to false audit findings in production.

Priority Order

1. Crawlability & Indexation (can Google find and index it?)
2. Technical Foundations (is the site fast and functional?)
3. On-Page Optimization (is content optimized?)
4. Content Quality (does it deserve to rank?)
5. Authority & Links (does it have credibility?)

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Technical SEO Audit

Crawlability

Robots.txt

• Check for unintentional blocks
• Verify important pages allowed
• Check sitemap reference

XML Sitemap

• Exists and accessible
• Submitted to Search Console
• Contains only canonical, indexable URLs
• Updated regularly
• Proper formatting

Site Architecture

• Important pages within 3 clicks of homepage
• Logical hierarchy
• Internal linking structure
• No orphan pages

Crawl Budget Issues (for large sites)

• Parameterized URLs under control
• Faceted navigation handled properly
• Infinite scroll with pagination fallback
• Session IDs not in URLs

Indexation

Index Status

• site:domain.com check
• Search Console coverage report
• Compare indexed vs. expected

Indexation Issues

• Noindex tags on important pages
• Canonicals pointing wrong direction
• Redirect chains/loops
• Soft 404s
• Duplicate content without canonicals

Canonicalization

• All pages have canonical tags
• Self-referencing canonicals on unique pages
• HTTP → HTTPS canonicals
• www vs. non-www consistency
• Trailing slash consistency

Site Speed & Core Web Vitals

Core Web Vitals

• LCP (Largest Contentful Paint): Note on schema detection: web_fetch strips `` tags (including JSON-LD) and cannot detect JS-injected schema. Always use the browser tool, Rich Results Test, or Screaming Frog for schema checks. See the warning at the top of the Audit Framework section.

Paid Tools (if available)

• Screaming Frog
• Ahrefs / Semrush
• Sitebulb
• ContentKing

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Task-Specific Questions

1. What pages/keywords matter most?
2. Do you have Search Console access?
3. Any recent changes or migrations?
4. Who are your top organic competitors?
5. What's your current organic traffic baseline?

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Related Skills

• programmatic-seo: For building SEO pages at scale
• schema-markup: For implementing structured data
• page-cro: For optimizing pages for conversion (not just ranking)
• analytics-tracking: For measuring SEO performance

Source & license

This open-source skill is cataloged on AgentStack and links to its original source — we do not rehost the code.

• Author: computer-agents
• Source: computer-agents/skills
• License: Apache-2.0

Install and usage instructions live in the source repository linked above.